The newly released Journal Citation Reports reveal the top cited Journal of Marketing articles from 2021–2022. Congratulations to the following author teams! 👏👏👏 1. "Consumers and Artificial Intelligence: An Experiential Perspective," by Stefano Puntoni, Rebecca Walker Reczek, Markus Giesler, and Simona Botti (available here: https://lnkd.in/gnNNWcFb) 2. "Blame the Bot: Anthropomorphism and Anger in Customer–Chatbot Interactions," by Cammy Crolic, Felipe Thomaz, Rhonda Hadi, and Andrew Stephen (available here: https://lnkd.in/gZQiYg2x) 3. "Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word-of-Machine” Effect," by Chiara Longoni and Luca Cian (available here: https://lnkd.in/gy38Yc2r) 4. "An Emerging Theory of Avatar Marketing," by Fred Miao, Irina Kozlenkova, Wang Haizhong, Tao Xie, and Robert Palmatier (available here: https://lnkd.in/gtum3tRE) 5. "Attribute Embedding: Learning Hierarchical Representations of Product Attributes from Consumer Reviews," by Shane Wang, Jiaxiu He, David J. Curry, and Joseph Ryoo (available here: https://lnkd.in/gqdm98X2) #marketing #marketingreserach #MarketingAcad #marketingscholarship #academicjournals #academia #reserachimpact
Journal of Marketing
Research
Chicago, Illinois 35,627 followers
The Journal of Marketing develops and disseminates knowledge about real-world marketing questions and problems.
About us
The Journal of Marketing (JM) is the premier outlet for substantive research in marketing. This substantive focus means that articles published in JM provide theoretical and empirical research insights into real-world marketing problems. JM is a scholarly and professional journal that disseminates knowledge that is informative to and actionable by marketing managers, public policy makers, and societal stakeholders engaged with marketing. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline. Shrihari (Hari) Sridhar, Editor in Chief Cait Lamberton, Coeditor Detelina Marinova, Coeditor Vanitha Swaminathan, Coeditor
- Website
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https://www.ama.org/journal-of-marketing/
External link for Journal of Marketing
- Industry
- Research
- Company size
- 11-50 employees
- Headquarters
- Chicago, Illinois
- Type
- Nonprofit
- Founded
- 1936
- Specialties
- Marketing, Journal, Consumer Behavior, Strategy, Management, Modeling, Advertising, Branding, Social Media, Mobile Marketing, Sales, Customer Relationship Management, Digital Marketing, Customer Experience, Engagement, Communications, Marketing Research, Metrics, Global Marketing, and Corporate Social Responsibility
Locations
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Primary
130 E Randolph St
Chicago, Illinois 60601, US
Employees at Journal of Marketing
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Sónia M.
Professor
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Yuping Liu-Thompkins, PhD, CLMP
Professor of Marketing; Founder & Director of Loyalty Science Lab; Loyalty scientist merging analytics, psychology and technology
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Pierre McDonagh
Chaired Professor of Critical Marketing & Society, MBS Division, School of Management, University of Bath
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Vanitha Swaminathan
Updates
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Today's companies face a communication landscape defined by a complex web of feedback from consumers, brands, news media, investors, communities, society, and AI agents. How can marketers succeed in this "echoverse?" In this Harvard Business Review piece, researchers draw on a number of Journal of Marketing studies to create a typology of marketing communication strategies and make recommendations for navigating "echoverse marketing." #marketingcommunications #marketingstrategy Joshua Bowers Denise Parris Qiong Wang Francisco Guzmán Mark Bolino
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This Journal of Marketing study finds that influencers with smaller followings provide more ROI than influencers with larger followings, challenging the prevailing thought that larger audiences guarantee better outcomes 🎧 Read an in-depth recap of this research: https://lnkd.in/g-GFrn-W The full study by Dr. Maximilian Beichert, Andreas Bayerl, Dr., Jacob (Yanco) Goldenberg, and Andreas Lanz is available here: https://lnkd.in/ebX7itfd #influencermarketing ##followers #socialmediamarketing
Influencers with Smaller Followings Are More Cost-Effective | The JM Buzz Podcast
podcasters.spotify.com
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The volunteer landscape is changing. Increasingly, people are looking for spontaneous, ad hoc volunteering that provides fun and opportunity, affecting how nonprofit managers should approach brand relationships. A new Journal of Marketing study shows that nonprofit organizations need to actively embrace "neither-growing-nor-fading" (NGNF) brand relationships. These relationships, in combination with the strong relationships held by traditional volunteers, are extremely valuable for organizations. Traditional marketing wisdom might suggest that NGNF individuals should also be led on a path of relationship growth and intensification, but the study finds that managers are ill-advised to do so. Rather than enforcing an intense relationship, they should actively embrace these individuals and carefully develop practices to acquire and activate them. Get more advice for nonprofit managers in this research recap: https://lnkd.in/gr5AEVPW Study authors: Verena Gruber and Jonathan Deschenes, PhD #relationshipmarketing #nonprofits #volunteering #brandrelationships #marketingresearch
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A Journal of Marketing study shows the right levels of "syntactic surprise" (the unexpectedness of word arrangement) can increase engagement with communications. The researchers also devised a tool for analyzing this ⬇ Paste your text into the "Syntactic Surprise Calculator" and the tool will assess whether your syntactic surprise is in the effective range or whether you should modify the text's syntax. Check it out here: https://lnkd.in/ebFRXWpU Read a quick recap of this research: https://lnkd.in/gVgUw-RY The full study, "Creating Effective Marketing Messages Through Moderately Surprising Syntax," by Selin Atalay, Siham El-Kihal, and Florian Ellsaesser, is available here: https://lnkd.in/gRxUNTnw #researchapps #researchdrivenapps #marketingcommunications #syntax #writing #marketingresearch
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Journal of Marketing reposted this
According to a study in the Journal of Marketing, engaging donors in activities like creative t-shirt design or cookie decorating increases their likelihood to donate. Creative processes empower donors, fostering happiness and charitable behavior. For nonprofits, hosting events with creative activities—like painting or tie-dye parties—can inspire generosity and engagement. Encouraging freedom in creativity without strict guidelines maximizes donor impact, creating meaningful fundraising experiences and multiple donation opportunities. Read the full article: https://bit.ly/3D96W55
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Journal of Marketing reposted this
💡 Emotional intelligence (EI) has been a hot topic in B2B sales for years... but it’s not just about having high EI but also being confident in using your emotional skills with customers. Recent research in the Journal of Marketing highlights the power of Emotional Calibration - or the combination of high EI and emotional self-efficacy (ESE) - to deliver on sales performance. Emotionally-calibrated salespeople (high EI, high ESE) achieve, on average, sales performance outcomes that are: • 37% higher than emotionally underconfident salespeople (high EI, low ESE) • 61% higher than negatively calibrated salespeople (low EI, low ESE) • 351% higher than emotionally overconfident salespeople (low EI, high ESE) ❓ How are you working to develop your emotional intelligence AND emotional self-efficacy? 🔗 Check out the full research from Blair Kidwell, Jonathan Hasford, Broderick Turner, David M Hardesty, and Alex Zablah - link in the comments. #SalesPerformance #EmotionalIntelligence #SalesStrategy #B2BSales #ResearchInsights #JournalofMarketing
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A new Journal of Marketing study is the first to examine the effects of online retailers building their own delivery service (ODS), finding that ODS increases customers’ monthly spending by 7.8%, among other benefits ⬇ Last-mile home delivery is now a priority for many online retailers, who are investing billions of dollars to build their ODS and deliver products to customers’ homes via their own logistics network. In 2023, Amazon delivered 5.9 billion packages—approximately two-thirds of its packages delivered in the U.S.—through its ODS. How does the shift to ODS affect customers’ behaviors and online retailers’ sales performance? When should online retailers venture beyond their core business of retailing to offer ODS, and why? The study find that ODS increases customers’ monthly spending by 7.8% and grows city-level sales by 11.9%. ODS has greater value for markets with lower trust levels, infrequent customers, high-risk product categories, and consumers who prefer the focal retailer (versus third-party sellers). The study indicates that ODS improves delivery quality and customer trust, which together increase customers’ monthly spending, purchase frequency, and the number of items ordered. Check out this research recap for the lessons #CMOs can learn from this study: https://lnkd.in/gGHEVkHn By Banggang Wu, Yubo Chen, and Prasad A. Naik #logistics #delivery #onlineretail #marketing #marketingresearch
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Journal of Marketing reposted this
What makes an Etsy shop thrive? Researchers Anna Paley and Rob Smith discovered that loving what you do is the key to selling your product successfully. Paley: “If you enjoy the work you do, make sure you tell people that. They will think you do better work and should be willing to pay you more to do it.” 🛍 Read more: https://lnkd.in/ejnNKWMe