Our latest research with the IAB revealed a surprising disconnect between consumers and brands when it comes to commerce video. Read more about it on EMARKETER here: https://lnkd.in/eSaAzz-C #video #advertising #mrx
Alter Agents
Market Research
Los Angeles, CA 4,112 followers
Helping brands understand consumers in an era of radical disruption.
About us
Alter Agents is a full-service strategic market research consultancy reimagining research in an era of shifting decision making. Deep creative thinking and innovative solutions help Alter Agents’ clients understand consumer needs. The Alter Agents team believes that research must adapt to help brands overcome challenges brought by trends like shopper promiscuity and brand narcissism. The company’s immersive approach and unique methodology has helped brands such Snapchat, YouTube, Audacy, Viking Cruises, Pinterest, and more gain powerful, actionable insights. More at www.alteragents.com.
- Website
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http://www.alteragents.com
External link for Alter Agents
- Industry
- Market Research
- Company size
- 11-50 employees
- Headquarters
- Los Angeles, CA
- Type
- Privately Held
- Founded
- 2010
- Specialties
- Market research, Marketing, Branding, Consulting, Agile Neuroscience, Shopper Journey, Consumer Research, Message Testing, Brand Tracking, Customer Segmentation, and Emotional Response Testing
Locations
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Primary
Los Angeles, CA 90014, US
Employees at Alter Agents
Updates
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🚨 Webinar Alert! 🚨Want to know how to turn consumer pessimism into brand loyalty? https://lnkd.in/dNmqBdrJ Join us for From Pessimism to Purpose: How Brands Can Connect with Today’s Consumers on Wednesday, October 9 at 11am Pacific/2pm Eastern. Our expert panel - Rebecca Brooks, Devora Rogers, Nicole Steward-Streng, moderated by Shana DeMarinis - will reveal new insights on how financial pressures, distrust in institutions, and values-based shopping are shaping consumer behavior in 2024. Learn how your brand can step up, build trust, and create real connections with today’s values-driven consumers. Don’t miss out—register now! #ConsumerInsights #BrandTrust #MarketingStrategy #Webinar
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📊 Only 17% of individuals completely trust the news sources they use for factual, clear, and unbiased information. 📰 Our new study at Alter Agents uncovers critical insights about Americans' perceptions of trust, especially as we approach the 2024 election. One of our key findings is that, despite the differing opinions on specific issues, there is a common ground—people are overwhelmingly concerned about the quality of information they receive and aligned on other issues as well. Check out the full study and discover what this new data means for your brand. 🔗 https://lnkd.in/dAhxH3Ni #Research #MediaTrust #AlterAgents #2024Elections #ConsumerInsights #Data #Media
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We were thrilled to write for the Journal of Brand Strategy about our research into podcasts with Audacy, Inc.. We found that podcast listeners are highly engaged, but we also found that they do not share brand concerns when it comes to suitability and safety surrounding podcast advertising. https://lnkd.in/gBwPMudJ Nice job to the article authors, Lisa Prentis Jacobs, Idil Miriam Cakim, Devora Rogers and Heather O'Shea.
Just the perfect ending to International Podcast Day. Our paper, Debunking Brand Safety and Suitability Myths in Podcasting, co-authored by Lisa Jacobs of Ad Results Media, Devora Rogers, Heather O'Shea of Alter Agents and yours truly got published! Here's a quick overview from the paper featuring Audacy and ARM's research: "Podcast audiences in the USA are enjoying unprecedented growth, with nearly 100 million weekly listeners in 2024. Forecasts suggest that podcasting advertisement revenue will surpass US$2bn in 2024, reaching nearly US$2.6bn by 2026...This paper provides a multi-modal study that juxtaposes the myths and opportunities in podcast advertising across genres. It reveals that consumers remain open to brands that advertise on podcasts and they find their titles to be engaging, informative and entertaining." Follow this link to read more: https://lnkd.in/eCsAE7QM
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📢 Don’t miss our upcoming webinar: From Pessimism to Purpose: How Brands Can Connect with Today’s Consumers on Wednesday, October 9 at 11am Pacific/2pm Eastern. As we head toward the 2024 election, Americans seem divided—but our latest research reveals surprising unity on key issues. Join us as we share strategic insights from our study of 1,300 U.S. consumers, exploring their concerns around inflation, trust, and values-driven shopping. 👉 Discover how brands can step in as trusted partners, offering value and positivity during challenging times. Join Shana DeMarinis of TestSet as she moderates an expert panel of women who worked on this fascinating research: Rebecca Brooks, Devora Rogers and Nicole Steward-Streng. Register now to learn how your brand can forge deeper connections with consumers in 2024! https://lnkd.in/dNmqBdrJ #Webinar #ConsumerInsights #BrandStrategy #mrx #marketresearch #AmericanSentiment
Welcome! You are invited to join a webinar: From pessimism to purpose: How brands can connect with consumers in 2024. After registering, you will receive a confirmation email about joining the webinar.
alteragents.zoom.us
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Did you know that: 🌎 "Older Whites are more likely than their younger counterparts - of any race - to say that the world is less safe today than it was in the past (82% vs. 65%)"? Or that: ↘️ "Individuals living in rural areas are also less likely to say that the U.S. is headed in the right direction (29% vs. 45%)." Those are just a couple of insights from our latest new research. ✍ Our CSO Devora Rogers writes more about what these kinds of insights mean for brands in her latest article: https://lnkd.in/gtZdqTMM
In praise of values over rage makers: building understanding that goes beyond the vocal minority
Devora Rogers on LinkedIn
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Alter Agents reposted this
Amid all the noise, it's easy to lose sight of what really matters. Recent headlines about brands dropping DEI programs due to pressure from a vocal minority highlight this all too well. But new research at Alter Agents shows that most consumers—72%—are either positive or neutral toward brands taking a stand on social issues. In fact, nearly half of shoppers want companies to do more, from treating employees well to making a positive impact. Instead of reacting to outrage, do you know what will actually drive trust among consumers? Read my latest article here to find out!
In praise of values over rage makers: building understanding that goes beyond the vocal minority
Devora Rogers on LinkedIn
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Next up in our "Meet the Team" series is our Chief Operating Officer, Eddie Francis, who has been a part of Alter Agents for 13 years. 🙌 Eddie's career has been driven by his passion to understand others, their motivations, and how they make the decisions that they do. While you're less likely to find him managing project work these days, it's this passion for understanding and helping others that keeps him engaged. In his role of Chief Operating Officer, Eddie stays closely connected to each of the Alter Agents project teams throughout our projects to ensure that people remain at the center of everything we do, whether that's our staff, our clients, or the consumers that we want to learn from. Thanks for everything you do for us Eddie! 💚 #mrxjobs Devora Rogers Rebecca Brooks Heather O'Shea
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Our CEO Rebecca Brooks' article "The Power Of Data To Help Brands Navigate Consumer Fear" was named as the Forbes Agency Council Editors' Choice for September! Read the article to find out why it received this honor: https://lnkd.in/gE2FgqCB
Council Post: The Power Of Data To Help Brands Navigate Consumer Fear
social-www.forbes.com
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We’re thrilled to have partnered with Audacy, Inc. on a new study that dives deep into the evolving role of news radio in today’s media landscape. Our research uncovered some fascinating insights into how listeners are engaging with news content, and the unique opportunities this presents for brands. 🔍 Want to learn more about how radio is shaping the way consumers stay informed? Check out Audacy’s Marketer’s Guide to News Radio for the full details: https://lnkd.in/gQKasTBq #marketresearch #newsradio #media #consumerinsights #brandtrust #AlterAgents #Audacy
Marketer's Guide to News Radio
https://audacyinc.com