Proud to announce that Alliant has been recertified by IAB Tech Lab and Neutronian for data transparency and quality—marking our second consecutive year of recognition! 🎉 This achievement reaffirms our commitment to setting the bar for trust, transparency, and excellence in today’s privacy-first world. Looking to elevate your next campaign? Connect with our team and discover how Alliant’s (re)certified, top-ranked data solutions can power your marketing success: https://hubs.ly/Q02RlGVW0 #Neutronian #IABTechLab #DataQuality #DataTransparency
Alliant - The Audience Company
Advertising Services
Brewster, NY 15,361 followers
Audiences that optimize marketing profitability in any channel.
About us
Alliant is trusted by thousands of brands and agencies as an independent partner bringing a human element to modern data solutions. The Alliant DataHub — built on billions of consumer transactions, an expansive identity map, advanced data science and high-performance technology — enables marketers to execute omnichannel campaigns with responsive consumers at the center. Data security and privacy have been core values since day one, and we continually validate our people, processes, and data through meaningful certifications such as SOC2 and IAB Tech Lab Data Transparency. Audience Targeting People-based marketing starts with Alliant Audiences. Derived from second party data and built at the PII Level, Alliant Audiences can reach your target audience across devices and channels, including display, video, email, direct mail, advanced TV and OTT. Data Enrichment First party data is your most valuable asset. Take your CRM to the next level - layering in transactional, demographic, lifestyle & automotive attributes, predictive scores and more. Insights are delivered in real-time to inform a personalized customer journey or in batch for modeling and analytics. Predictive Modeling Predict campaign performance against specific KPI’s such as response, payment or lifetime value - with custom built models at the deterministic, PII level. Immediately cut costs and be empowered to make more strategic decisions about segmentation and messaging.
- Website
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http://www.alliantdata.com
External link for Alliant - The Audience Company
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Brewster, NY
- Type
- Privately Held
- Founded
- 2002
- Specialties
- Marketing Analytics, Direct Mail, Campaign Optimization, Interactive Marketing, Lead Scoring, Data Licensing, Online Audiences, Digital Marketing, Financial Services, Custom Modeling, Transactional Data, Multi-Channel Marketing, Audience Targeting, Data Compliance, Data Security, Predictive Modeling, and Data Enrichment
Locations
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Primary
301 Fields Lane
North Center
Brewster, NY 10509, US
Employees at Alliant - The Audience Company
Updates
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Assembling the right Advanced TV tech stack? Independence is key! In a world where Advanced TV is evolving rapidly, keeping your tech stack independent empowers brands to adapt and innovate faster. No lock-ins, no limits—just the flexibility you need to keep up with the ever-changing landscape of modern TV advertising. Discover why an independent approach is essential to success in our latest article featured on Streaming Media Magazine: https://hubs.ly/Q02RfS530 #CTV #DigitalTV #MediaMeasurement
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Alliant is a proud sponsor of Digiday Media Buying Summit, October 15-17 in Palm Springs, CA! Don’t miss the chance to connect with Christopher Morse, Alejandro Calderon, Zach Rybicki, and Peder Terjesen, and learn how Alliant’s data solutions are driving success for thousands of brands and agencies across multiple channels. Secure your meeting today: https://hubs.ly/Q02QW9VT0 #Digiday #DigidayMediaBuyingSummit
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As brands look to move on from Oracle after September 30th, Alliant is here to empower a seamless transition of current and future marketing efforts. We'll ensure preferred audience segments are available on DSPs and other data marketplaces, so your 2024-25 planned campaigns continue without interruption. Alliant Audiences are available for immediate activation across all major platforms, and our team of specialists is ready to assist in remapping segments or recommending alternative audiences to replace Oracle's branded data. Whether you’re already using Alliant Audiences or looking for a new data partner, check out our latest blog for insights on planning your next steps: https://hubs.ly/Q02QLQrs0 #DataDrivenMarketing #MarketingStrategy
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Winter will be here before we know it, bringing with it holiday travel to brighten the season. Whether it's a cozy snowy escape or a sun-soaked retreat, make sure your campaigns connect with those planning their perfect winter getaway. Reach travelers this season with Alliant’s 2,600+ audiences, available across all channels: https://hubs.ly/Q02QrM_m0 #WinterTravel #AudienceTargeting #AlliantAudiences
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Attending #LeadsCon Connect in Chicago next week? Connect with Walter Chistoni and David Gaudreau to discover how Alliant’s future-proof transactional data powers high quality lead generation and performance marketing strategies. Schedule a meeting and meet the team: https://hubs.ly/Q02QfR9B0 #LCNConnect24 #LeadGeneration #LeadGen
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It’s been months since the industry gathered in Cannes, where brands, agencies, and platforms continue to invest in year after year. But beyond the luxury, there's a critical lesson: the importance of transactional data 💳. In a world of tight spending and rising inflation, understanding transactional data is like holding a crystal ball for future behavior. Yet, many brands rely solely on their first-party data, missing out on broader insights. This is where data coops come in, offering a privacy-compliant way to gain a comprehensive view of consumer behavior. Learn more in our latest article featured on Association of National Advertisers: https://hubs.ly/Q02Q5Lg60 #TransactionalData #ConsumerInsights
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Waltz into the world of Dancing with the Stars and target viewers ready to watch the ultimate battle for the mirror ball trophy 🏆! Alliant’s 2,600+ optimized TV audiences are here to help your campaigns land that perfect 10. Check out our full taxonomy across streaming, TV viewership, and more: https://lnkd.in/gyq27sTn #AlliantAudiences #MirrorBallTrophy #AudienceTargeting #DWTS
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NEW Menu of QSR, Food & Beverage Audiences! 🍔🥤 Add some flavor to your next campaign by targeting consumers based on their preferred fast food, restaurant chain, delivery service, grocery store, and drink brands with propensity audiences from Alliant. Explore now: https://hubs.ly/Q02PKsBk0 #AlliantAudiences #QSRMarketing #FoodAndBeverage
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The Alliant leadership team served up smiles and syrup at our annual pancake breakfast this morning! This delicious tradition is a #TeamAlliant favorite. Here’s to many more sweet moments together 🥞 #LifeatAlliant #AlliantTurns23