TV Week Events NYC TV Week is only a week away! Don’t miss Suvadip Choudhury at the Advanced Advertising Summit during the Identity and Context session. Learn how to accurately identify consumers, build target audiences, and deliver impactful messages through optimized content to enhance your campaign’s efficiency and effectiveness. 📢 Panel: Identity and Context 🗓️ Date: September 9, 2024 🕒 Time: 10:10 AM - 10:40 AM Prefer to schedule a 1:1 meeting? Set up some time here: https://hubs.ly/Q02Nnrh60 #NYCTVWeek #AdvancedAdvertisingSummit #AlliantAudiences #AdvancedTV #AddressableTV
Alliant - The Audience Company
Advertising Services
Brewster, NY 15,075 followers
Audiences that optimize marketing profitability in any channel.
About us
Alliant is trusted by thousands of brands and agencies as an independent partner bringing a human element to modern data solutions. The Alliant DataHub — built on billions of consumer transactions, an expansive identity map, advanced data science and high-performance technology — enables marketers to execute omnichannel campaigns with responsive consumers at the center. Data security and privacy have been core values since day one, and we continually validate our people, processes, and data through meaningful certifications such as SOC2 and IAB Tech Lab Data Transparency. Audience Targeting People-based marketing starts with Alliant Audiences. Derived from second party data and built at the PII Level, Alliant Audiences can reach your target audience across devices and channels, including display, video, email, direct mail, advanced TV and OTT. Data Enrichment First party data is your most valuable asset. Take your CRM to the next level - layering in transactional, demographic, lifestyle & automotive attributes, predictive scores and more. Insights are delivered in real-time to inform a personalized customer journey or in batch for modeling and analytics. Predictive Modeling Predict campaign performance against specific KPI’s such as response, payment or lifetime value - with custom built models at the deterministic, PII level. Immediately cut costs and be empowered to make more strategic decisions about segmentation and messaging.
- Website
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http://www.alliantdata.com
External link for Alliant - The Audience Company
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Brewster, NY
- Type
- Privately Held
- Founded
- 2002
- Specialties
- Marketing Analytics, Direct Mail, Campaign Optimization, Interactive Marketing, Lead Scoring, Data Licensing, Online Audiences, Digital Marketing, Financial Services, Custom Modeling, Transactional Data, Multi-Channel Marketing, Audience Targeting, Data Compliance, Data Security, Predictive Modeling, and Data Enrichment
Locations
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Primary
301 Fields Lane
North Center
Brewster, NY 10509, US
Employees at Alliant - The Audience Company
Updates
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TV Week Events NYC TV Week is just around the corner, and we're excited to announce that Dave Taylor, Matt Frattaroli, and Suvadip Choudhury will be attending! Be sure to connect with them as they engage with industry leaders and discuss how to optimize campaign strategies and audience targeting to enhance TV advertising performance. Not able to make it? Book a meeting with the team today: https://hubs.ly/Q02MT7680 #NYCTVWeek #AdvancedAdvertisingSummit #AlliantAudiences #AdvancedTV #AddressableTV
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When a federal judge ruled that Google has maintained a monopoly in search advertising, one thing was clear: this was not good news for Google. This ruling, significant as it is, might just be the tip of the iceberg – leaving many questions unanswered and signaling the beginning of broader antitrust challenges for big tech. Read more about the very real possibilities to consider in our latest blog post: https://hubs.ly/Q02MJX110 #GoogleSearch #Antitrust #TechRegulation
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🌟 Happy Women's Equality Day! 🌟 At Alliant, we believe in the power of equality and the limitless possibilities it creates. Today, we honor the incredible women who have paved the way, shaping a brighter future for all. #GenderEquality #WomensEqualityDay
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See how our data connects marketers with audiences in a privacy-complaint and seamless way. Very demure, very mindful. ✨ Reach out to the Alliant Data Help Desk to learn more: https://hubs.ly/Q02Mw9bp0 #AlliantAudiences #DataHelpDesk
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Here's to 23 years of innovation and data-driven success at Alliant! 🎉 Our journey has been marked by remarkable achievements, exceptional data, and the incredible people who power it all. Cheers to many more years ahead! #LifeatAlliant #AlliantTurns23
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Introducing Alliant's NEW luxury audiences for your holiday gift campaigns! Target consumers ready to splurge on the perfect gifts and attire, and optimize your audience targeting strategy for maximum campaign performance this holiday season. Check out our full taxonomy of 2,600+ Alliant Audiences, available across all channels: https://hubs.ly/Q02Mf5St0 #AlliantAudiences #DataDrivenMarketing #HolidayMarketing
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The marketing landscape is rapidly evolving as new data privacy laws reshape industry practices. With 19 U.S. states now enforcing data privacy regulations, transparency and disclosure have become the new standards. Leading marketers and data partners are prioritizing consumer trust by embracing these practices, setting the stage for a more ethical and accountable future. Discover how this shift is impacting the industry in our latest blog post: https://hubs.ly/Q02LTWTL0 #DataPrivacy #Transparency #ConsumerTrust
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Case study spotlight! Partnering with Alliant, a leading collectibles company leveraged our expertise to develop a custom optimization model aimed at identifying and reactivating their most promising inactive customers via direct mail. The Results? The brand achieved reactivation order rates 2X to 5X higher than expected! Ready to maximize your customer reactivation efforts? Let’s connect and create results like these: https://hubs.ly/Q02LndrY0 #DataDrivenSuccess #CustomerReactivation #AlliantOptimization
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The countdown to NYC TV Week has begun! Alliant is a proud sponsor of the event's Advanced Advertising Summit, where our very own Suvadip Choudhury will be sharing powerful audience strategies to reach consumers at scale and drive TV campaign success. Don't miss it! Can’t make it? Book a meeting with Suvadip today👉 https://hubs.ly/Q02Lb9Tk0 #NYCTVWeek #AdvancedTV #AlliantAudiences #TVAudiences
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