Alliance Connection, Inc.

Our team had an incredible experience attending the #ShineAway Conference by Hello Sunshine , where we connected with and learned from some of the most inspiring leaders and trailblazers in the industry. From powerful conversations with Laura Dern, Octavia Spencer, and Reese Witherspoon on the importance of building meaningful connections, to leadership insights from Sara Blakely, we walked away with valuable takeaways that we’re excited to apply in our own work. Sessions on resilience, authenticity, and the power of pivoting from incredible women like Diana Flores, Alex Morgan, Candace Parker, and Molly Carlson reminded us that success is about more than just talent—it's about dedication, staying true to yourself, and being open to change. We’re feeling energized and ready to take what we’ve learned to continue growing as a team and driving meaningful results for our clients. #TeamDevelopment #Leadership #Empowerment #WomenInBusiness #ShineAway #ContinuousLearning #AllianceConnection Melissa Mango April Neumann Veronica Vilaró Schmidt Malaika Hollis

As the trend of quiet vacationing continues to rise, more travelers are seeking peaceful escapes to fully recharge and disconnect. However, the increasing habit of blending work with leisure presents hidden risks that can take away from the true essence of a vacation. In our latest article, Quiet Vacationing: The New Normal & The Hidden Dangers Behind Mixing Work with Leisure, we explore how this trend impacts both travelers and the hospitality industry. From mental burnout to diminished experiences, understanding the fine line between work and relaxation is key to preserving the value of travel. Read more here: https://lnkd.in/g2u6ui2k #AllianceConnection #QuietVacationing #MarketingInsights #TravelTrends #WorkLifeBalance #LeisureTravel #Hospitality CC: Melissa Mango

Excited to have recently worked with our resort client Impression Isla Mujeres by Secrets to host five content-driven influencers to capture the property’s unmatched beauty. From stunning amenities to breathtaking views, each influencer brought their own unique style to showcase the exceptional experiences this luxury destination offers. Joining the team was renowned photographer Meg Batson, who captured the resort's elegance with her expert eye, creating high-quality visuals that truly bring Impression Isla Mujeres by Secrets to life. This collaboration aims to elevate the resort’s online presence and inspire future travelers to discover its luxurious charm. Here’s to creating captivating content that positions Impression Isla Mujeres by Secrets as a top luxury destination. #AllianceConnection #InfluencerMarketing #TravelAndTourism #ContentCreation #LuxuryTravel #ImpressionIslaMujeres #BrandPartnerships #Hospitality CC: Melissa Mango Sophia Portillo Bob Foglia Madison Salyer

Struggling to break through the noise and elevate your travel brand? You’re not alone. Traditional marketing tactics often fall short, but partnership marketing can help your brand amplify its reach, create authentic connections, and unlock new opportunities for growth. Our "Ultimate Guide to Partnership Marketing" provides a step-by-step roadmap on how to form strategic partnerships that drive results—whether you're looking to boost visibility, share resources, or tap into new markets. Skip the guesswork and discover how partnership marketing can transform your travel brand. Download the guide today: https://lnkd.in/gvZNKJTf #AllianceConnection #PartnershipMarketing #TravelMarketing #BrandPartnerships #MarketingStrategy #TravelIndustry CC: April Neumann Melissa Mango

Tired of investing hours into the RFP process and not finding the right agency partner? You’re not alone. Issuing an RFP might seem like the best way to evaluate potential partners, but in reality, it can be a time-consuming, creativity-limiting process that doesn’t always bring the best fit. So, how do you find the right marketing agency for your travel brand? Our guide, "How to Choose the Right Marketing Agency for Your Travel Brand," walks you through what really matters when choosing a partner—building relationships, assessing value over cost, and finding an agency that gets your brand. Skip the RFP headache and get practical insights by downloading the guide today: https://lnkd.in/eBCPP3JY CC: Melissa Mango

We’re excited to share that our team recently attended the AI Deciphered conference presented by MM+M & PRWeek, where we explored the cutting-edge ways AI is transforming how we connect with audiences. From crafting more compelling, relevant narratives to precisely targeting consumers, AI’s pervasive influence is reshaping the marketing and communications landscape. One key takeaway? AI is poised to power 80% of agency activities within the next year or two. As we continue to harness AI’s capabilities alongside human creativity, we’re committed to staying at the forefront of this transformation to deliver even more innovative and impactful strategies for our clients. At Alliance Connection, continuous learning and growth are essential to our mission. As the industry evolves, so do we — ensuring we’re always equipped with the best tools and knowledge to drive results. #AllianceConnection #AIDeciphered #Innovation #ArtificialIntelligence #MarketingTrends #GrowthAndLearning #FutureOfMarketing #AIInMarketing #CreativeSolutions CC: Malaika Hollis April Neumann Melissa Mango

We’re thrilled to announce our exciting partnership with Bubble Run and Sunscape® Resorts & Spas, bringing the "Press Play on Unlimited-Fun®" campaign to life through a series of interactive activations at Bubble Run events across the U.S. We kicked off this collaboration in Long Island, NYC on September 14th, where attendees enjoyed our vibrant sponsor booth featuring branded giveaways and the chance to win a trip to Sunscape® Resorts & Spas. The energy was high, and we’re just getting started! Next stops on the tour include Atlanta, GA (Oct 12th), Fort Worth, TX (Oct 26th), Irvine, CA (Nov 9th), and Miami, FL (Dec 7th), where we’ll continue to share the Unlimited-Fun® experience with thousands of Bubble Run participants. At Alliance Connection, we’re proud to deliver impactful brand partnerships that create lasting connections through experiential marketing. This collaboration is all about bringing joy, fun, and unforgettable memories to every stop along the way. #AllianceConnection #BubbleRun #SunscapeResorts #BrandPartnership #IntegratedMarketing #ExperientialMarketing #UnlimitedFun #TravelAndTourism Veronica Vilaró Schmidt Carrie Jones Sophia Portillo Melissa Mango

We’re excited to announce our latest collaboration with Breathless Riviera Cancun Resort & Spa and Girlboss for an incredible integrated media platform campaign. As part of this exciting partnership, we're thrilled to share that Girlboss has launched an exclusive giveaway offering their audience a chance to win a 4-night Unlimited-Luxury® stay for two at the stunning Breathless Riviera Cancún Resort Spa. The Girlboss team recently experienced the full "Live in Full Color" essence of the resort during their hosted retreat, capturing unforgettable content that highlights the beauty, relaxation, and vibrancy of Breathless Riviera Cancún Resort Spa. From spa treatments and sunset moments to energetic entertainment, the retreat showcased the perfect blend of creativity, connection, and fun. We’re always proud to partner with brands that align with our mission of creating memorable and impactful experiences. This collaboration with Girlboss is a perfect representation of how powerful integrated marketing campaigns can truly be. A huge thank you to our partners at Girlboss and the dedicated team at Breathless Riviera Cancun Resort & Spa for helping make this collaboration such a success. Here’s to many more moments of inspiration, creativity, and connection. #AllianceConnection #BrandPartnership #IntegratedMarketing #TravelAndTourism #ExperientialMarketing #Hospitality #Girlboss #BreathlessRivieraCancun cc: April Neumann Veronica Vilaró Schmidt Melissa Mango

Karisma Hotels & Resorts continues to lead the way in accessible travel experiences, as highlighted in a recent article by The New York Times. Through their partnership with Autism Double Checked, Karisma Hotels & Resorts works to exceed guests' expectations by adapting to their needs while ensuring that all visitors feel welcome. From the first-ever autism concierge to staff trained in neurodiversity, our client is helping families and individuals enjoy vacations tailored to their needs. It's an incredible step towards making luxury travel truly accessible to all.  Read more about these forward-thinking efforts here: https://lnkd.in/g6RSRuqC  #allianceconnection #prcoverage #mediarelations #pragency #inclusivehospitality #accessibletravel #travelandtourism

Exploring new ideas and staying ahead of trends is key to any marketer’s success. Yesterday, one our very own Bob Foglia visited the Béis camp-themed pop-up in Nashville, an engaging activation by Béis—a travel and lifestyle brand founded by actress Shay Mitchell. Known for its stylish and functional travel bags and accessories, Béis creates products designed to make traveling easier and more organized. The Béis camp-themed pop-up was an immersive experience that perfectly ties travel with the luggage space, offering attendees a hands-on interaction with the brand’s products and a taste of their ethos of travel and adventure. At Alliance Connection, Inc., we’re always on the lookout for fresh experiences that resonate with consumers and create a lasting buzz. Here’s to staying curious and keeping our finger on the pulse of what’s next in the brand space. #AllianceConnection #ExperientialMarketing #Travel #BrandActivations #Innovation #TravelandTourism cc: Bob Foglia April Neumann Carrie Jones Melissa Mango