Alaniz Marketing

In today’s digital world, having a website is a must—but it’s not just about marketing your brand. It’s essential to ensure your site is accessible to everyone. ADA compliance isn’t just a legal obligation; it’s about making your website inclusive for all users. An accessible website improves your audience reach, strengthens your brand’s reputation, and protects your business from costly lawsuits. In our latest article, we explore the legal requirements you need to know and why they are often overlooked. 👉Check out our latest blog for more details: https://bit.ly/4hgYt4F #Website #ADACompliance #ADA

A recent outing with some of our Alaniz Team! Andrew, Roxanne, and Jennefer had the pleasure of stopping by to support one of our clients, Dr. Weiner, as he performed at a local jazz bar. It’s always a joy to celebrate the incredible talents of the people we work with, both in and out of the office! If you’re in the Bay Area, check out https://bit.ly/4fq3xSx to see when the next jam session is! #AlanizMarketing

With third-party cookies on the way out, first-party data—information you gather directly from your customers—is more valuable than ever. From website interactions to social media and customer service, this data helps you build deeper, more personalized connections. Centralizing this information in a CRM allows you to manage and leverage these insights to improve your marketing strategy and customer experience. Want to see how this can work for your business? Let us help you harness the power of first-party data at https://bit.ly/3BwGBlD! #FirstPartyData #CRM #Marketing #Data #AlanizMarketing

Algorithmic bias in MarTech (marketing technology) occurs when AI and machine learning models unintentionally make decisions based on biased data, leading to unfair or inaccurate outcomes. This can affect everything from chatbots making incorrect assumptions to ads targeting customers with irrelevant content, all based on stereotypes rather than genuine user behavior. These biases can harm a brand’s reputation, drive away customers, and result in lost revenue. Addressing algorithmic bias is crucial for marketers to ensure fair, accurate, and effective customer interactions. Learn more here: https://bit.ly/3zR7CzU #MarTech #AlgorithmicBias #Marketing #Alaniz #AI

With cookies fading out, brands are losing one of the key ways to track and target audiences. But amidst the changing landscape, one channel remains essential: email marketing. 📧 Email allows you to: ✅ Connect directly with your audience  ✅ Deliver personalized messages  ✅ Build relationships, nurture leads, and drive conversions—all while respecting privacy. In a world full of marketing options, email stands out as a reliable, permission-based channel that puts your message right in your audience’s inbox. 📬 Don’t underestimate its power—it’s more crucial now than ever!  #EmailMarketing #DigitalStrategy #CustomerEngagement #Leads #Nurturing #Marketing

Knowing when to use PR vs. Advertising can make a big impact on your brand's success. 🚀 PR is ideal for building trust, credibility, and long-term relationships. It's your go-to for reputation management and brand storytelling. On the other hand, advertising is all about speed, control, and targeted reach, making it perfect for driving immediate action and measurable results. Understanding when to use each can elevate your brand strategy. Need guidance? Let us help at https://bit.ly/4gS4ncb! #B2BMarketing #PR #Advertising #BrandStrategy #Alaniz #Marketing

A healthy flow of new business is essential for hitting your revenue goals. But when inbound leads are scarce, marketing and sales teams must turn to cold prospecting. The real challenge?👀 Capturing their interest and guiding them through your funnel. 💡 Read our blog to learn how to turn cold leads into hot prospects: https://bit.ly/3NB5pMp

Meet Margaret, a media relations expert with over a decade of experience in B2B technology. She has a knack for crafting unique stories that boost awareness and drive positive business outcomes for global clients. 🌟 From enterprise storage to AI, fintech, and beyond, Margaret has worked with top industry leaders across a range of sectors, including higher education, nonprofits, and political groups. Now semi-retired, she continues to consult from beautiful Venice, FL. 🌴 #MediaRelations #Storytelling #Tech

Project management plays a crucial role in driving business success. Whether you're a current client or simply looking for ways to optimize your processes, effective project management can be a game-changer. Here are three ways these principles can add value to your organization: 1️⃣Enhance Transparency and Collaboration: Foster a culture of open communication within your teams to keep everyone aligned and working towards shared goals. This not only improves internal operations but also strengthens relationships with your partners and stakeholders. 2️⃣Improve Financial Control and Risk Management: By closely monitoring budgets, timelines, and potential risks, you can make more informed decisions and better allocate resources, ultimately protecting your bottom line. 3️⃣Leverage Reliable, Real-Time Data: Use project management tools to access up-to-date information, keeping your projects within scope and helping your team meet customer expectations. This data-driven approach allows you to adapt quickly and stay ahead of the curve. At Alaniz, project management is more than just oversight; it’s a strategic asset that drives results for your business! #ProjectManagement #Marketing #Alaniz

Enhancing UX isn’t just about making things look good—it’s about creating a seamless journey that boosts your conversions. 🚀 It’s all about maximizing the value of every interaction while making it effortless for your users to take action. Before getting started, ask yourself: ✔️What is your objective❓ Increase sign-ups, improve checkout flow, or drive more engagement? ✔️ What pain points do users experience❓ Are there hurdles in your current user journey that need fixing? ✔️Are you tracking the right metrics❓ What KPIs will help you measure success and guide optimization efforts? Answering these questions will set the foundation for a better user experience and higher conversion rates. 📈 Ready to elevate your UX? #UXDesign #CRO #OptimizeYourSite