AKA

We read PR Newswire's report on 5 Creative Ways to Amplify Your Press Releases. We especially like number three -- create bite-sized derivative content (specifically video) for social media. People prefer video over any other form of content. One way to make press releases live on is by creating short-form videos for social. Among many benefits, video content sparks viewers’ curiosity to learn more. A few things to keep in mind when creating videos for social…    -  Keep it simple: Focus on one idea per post    -  Make it visual: Use eye-catching, clean visuals in your videos    -  Customize for each platform: Tailor your content to fit the audience of each channel Read the whole report below and reach out to AKA if you need a hand adding video to disseminate your press releases. #publicrelations #marketing #corporatecommunications

We believe in a video-first approach to integrated marketing and communications and weaving impactful video content into employee and customer engagement, earned PR, paid media, and experiential efforts. Video is the most engaging medium for sharing your brand story and messaging, so placing it at the forefront of your strategy is essential if you want to generate authentic connections and nurture lasting relationships with your audience. Flip through to find out how video feeds all of your communications strategies, and serves as the foundation of your marcom journey. #publicrelations #marketing #corporatecommunications

Internal communicators are in a unique position in terms of where and how they most effectively reach cross-enterprise employees and stakeholders. What are the most effective ways to disseminate internal comms these days? #publicrelations #marketing #corporatecommunications

It's not a new phenomenon that communications leaders are challenged for funding and often face the most severe budget cuts. Ragan Communications and PR Daily recently shared how to make the case for comms funding, which unsurprisingly recommends open lines of collaboration with other organizational teams – especially finance. What do you think… Do comms departments still have to make the case to fund their programming more than other departments? And what’s the best approach? The article is linked in the comments below. #publicrelations #marketing #corporatecommunications

We believe in a video-first approach to integrated marketing and communications and weaving impactful video content into employee and customer engagement, earned PR, paid media, and experiential efforts. Video is the most engaging medium for sharing your brand story and messaging, so placing it at the forefront of your strategy is essential if you want to generate authentic connections and nurture lasting relationships with your audience. Flip through to find out how video feeds all of your communications strategies, and serves as the foundation of your marcom journey. #publicrelations #marketing #corporatecommunications

We believe in a video-first approach to integrated marketing and communications and weaving impactful video content into employee and customer engagement, earned PR, paid media, and experiential efforts. Video is the most engaging medium for sharing your brand story and messaging, so placing it at the forefront of your strategy is essential if you want to generate authentic connections and nurture lasting relationships with your audience. Flip through to find out how video feeds all of your communications strategies, and serves as the foundation of your marcom journey. #publicrelations #marketing #corporatecommunications

We’re experiencing an uptick in video content being used as a central component of marketing and communications strategies across the board. We’re curious to know if others are seeing this trend. #publicrelations #marketing #corporatecommunications

Wistia’s “State of Video Report” revealed only 17% of businesses use video for brand awareness, while double that (38%) focuses on lead generation and sales. As communicators, we’ve got a few tips to create video content that drives ROI: - Add captions to boost viewer affinity, recall and likability - Post on at least two of these platforms: TikTok, Instagram, Facebook and LinkedIn - Share content 3-5 times a week  - Video length matters: - Instagram: 5-10 seconds - X: 5-10 seconds - Facebook: 10-15 seconds - LinkedIn: 30-60 seconds - YouTube: 15-20 minutes Read the full report below and let’s connect to explore how AKA can help integrate video into your sales and marketing strategy. #publicrelations #marketing #corporatecommunications

We believe in a video-first approach to integrated marketing and communications and weaving impactful video content into employee and customer engagement, earned PR, paid media, and experiential efforts. Video is the most engaging medium for sharing your brand story and messaging, so placing it at the forefront of your strategy is essential if you want to generate authentic connections and nurture lasting relationships with your audience. Flip through to find out how video feeds all of your communications strategies, and serves as the foundation of your marcom journey. #publicrelations #marketing #corporatecommunications