Airbase reposted this
I Help CEOs build ‘CRO-Ready’ organizations and arm CROs to succeed // Founder of The CRO Collective / Zenna Consulting Group
I've been busy recording new episodes of the CRO Spotlight this summer - and I'm very excited for you to listen to the conversations. First up: Philip Lacor, CRO of Airbase, and I had a great conversation about how a CRO should be optimally appointed and supported. Philip, with his extensive background in engineering, finance, and sales, shares insights on how his diverse experience has equipped him to lead cross-functional teams effectively. He emphasizes the importance of understanding customer pain points and aligning sales, marketing, and product teams to deliver comprehensive solutions. Philip delves into the critical aspects of his role, focusing on building relationships across departments and understanding the voice of the customer to drive strategic initiatives. He explains how Airbase transitioned to a "land and expand" sales motion, highlighting the necessity of aligning product marketing, sales incentives, and onboarding processes to ensure seamless growth. With a focus on continuous learning and strategic alignment, Philip Lacor exemplifies the impactful role a CRO can play in shaping a company's future. Take a Listen.