Alexis Ohanian Sr., our Brand Genius honoree, revolutionized online communities with Reddit. Can he do the same for women's sports? ATHLOS is a first-of-its-kind track competition created by Ohanian that aims to reimagine the oldest sport in the world—in part by placing women athletes at its center. Like Reddit, Inc., the venture is a gamble on the future, a thesis whose returns—if they materialize at all—could be decades in the making. “In sports, so many decisions are determined by past precedent, doing things the way they have always been done,” Ohanian said. “In the world of tech startups, if you think that way, you fail. With Athlos, we are questioning every element and building the best version of the product possible.” Read the full cover story by Mark Stenberg here: https://adweek.it/3MSk9FW 📸: Ryan Duffin
ADWEEK
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Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, Adweek's award-winning coverage reaches an engaged audience of professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better.
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Updates
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La Máquina premiered on Hulu this week, marking the streaming service’s first Spanish language-produced original series. adweek.it/3Yn5o4U
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Domino’s is fueling gaming sessions and solving beauty emergencies with a novel buy one, get one free offer in the second flight of its “Emergency Pizza” campaign from agency of record WorkInProgress. 🚨🍕 https://adweek.it/3Y2OQxn
Domino's Revives 'Emergency Pizza' Campaign
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VOICE | Mike Alfaro realized that brands weren't reflecting the interests of young Latinos eager for representation, so he created "Millennial Lotería." https://adweek.it/3ZZ3lF2
Behind The Game That Captivated Thousands of US Latinos
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Revlon has just announced the appointment of Michelle Peluso as CEO. adweek.it/3Y1vAjV
Michelle Peluso Leaves CVS Health, Joins Revlon as CEO
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PayPal is formally launching PayPal Ads, its arm that sells digital ads using data about what people buy across its properties within the U.S. adweek.it/4h2adYA
PayPal Launches Its Ad Business to Pitch Shopping Data
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Today DirecTV announced it will launch MyFree DirecTV, a dedicated free, ad-supported streaming TV (FAST) platform, on Nov. 15. adweek.it/3Y47zcd
DirecTV to Launch Free Ad-Supported Streaming Platform
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Nick Karrat is lacing up his Jordans and heading to Detroit to become the new chief marketing officer at online marketplace StockX. adweek.it/3ZZcyxfe
StockX Fills Its CMO Post With Nick Karrat
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Coffee Mate, via its agency of record Wieden+Kennedy New York, is renovating a teacher's lounge with a construction crew and Vince Staples. https://adweek.it/3zSwdnX
Coffee Mate and Vince Staples Redo a Teacher's Lounge
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MeUndies, a disruptor in the intimate apparel sector, embarks on a new chapter with ‘Underworld' campaign. https://adweek.it/4eIZ8Kj
MeUndies Enters the 'Underworld' With Playful New Campaign
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