Our latest issue honors this year’s Media Plan of the Year winners 🙌 🧼 Dove won in multiple categories with two purpose-driven campaigns, #TurnYourBack and #BlackHairIsProfessional. #TurnYourBack” took aim at unrealistic social media beauty standards. The beauty brand partnered with the same influencers who had used the Bold Glamour filter to remind women to embrace their authentic beauty and instead turn their backs. It gleaned 54 million video views, more than 567,000 engagements, and an 83% positive sentiment rate. The “#BlackHairIsProfessional” campaign aimed to help Black professionals celebrate their “crown,” encourage ally support of the Crown Act, and redefine professional hair standards. It educated more than 1 million hiring managers and workplace professionals on how to create a more inclusive workplace. Check out what other agencies and brands made the prestigious shortlist: https://adweek.it/3M95g1U
ADWEEK
Technology, Information and Media
New York, New York 1,408,502 followers
All the news, insights and inspiration you need to know in advertising, marketing and media.
About us
Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, Adweek's award-winning coverage reaches an engaged audience of professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better.
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http://www.adweek.com
External link for ADWEEK
- Industry
- Technology, Information and Media
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- 51-200 employees
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- New York, New York
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- 1979
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- Marketing, Advertising, Media, Technology, Television, Agencies, Branding, CMO Strategies, Digital Media, Social Media, Publishing, and Data-Driven Marketing
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Employees at ADWEEK
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Stuart Feil
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Dennis Yu
Dennis Yu is an Influencer Making the phone ring for local service businesses via the Are You Googleable report, training, and certified agencies. Search engine engineer…
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Max Lenderman
Chief Experience Officer | 4A's CX Council | WXO Founding Member | Adweek & Campaign Columnist | 3x Founder & 2x Author
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Cindee Weiss
Updates
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Unlock winning media strategies for every channel at Mediaweek. Hear success stories from experts at Peloton, YouTube, General Motors, TIME and more, October 29-30 in New York City. Save 20% on passes through Sept 9. https://adweek.it/3AOTZkS
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ADWEEK reposted this
Hello sharks, I am asking you all to check out my new story on The Cut’s first Fall fashion print issue. I’ll be covering all things fashion (beauty, skincare, all the things related) for Adweek now so stay tuned 😬✌🏽 https://lnkd.in/dh76Z5q8 #fashionnews #fashionmarketing
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ADWEEK reposted this
New: Disney and DirecTV are in the middle of a carriage dispute resulting in several channels, including ABC and ESPN, being pulled from millions of customers during the busiest sports season of the year. I spoke with Brandon Katz of Parrot Analytics and EMARKETER's Ross Benes about the dispute's impact, how the Venu lawsuit plays a part, and how streaming and the future of TV viewership are ultimately front and center of the standoff. My latest for ADWEEK:
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Disney's ongoing conflict with satellite giant DirecTV had escalated dramatically, resulting in the removal of numerous Disney-owned channels, such as ABC and ESPN, from the screens of millions of paying subscribers.https://adweek.it/3XwBDOz
Disney and DirecTV's Rift Is More Than a Carriage Dispute
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ADWEEK reposted this
Hello, Sharks. Today I ask you all to check out my first piece covering Fashion for ADWEEK. Today, we’re delving into The Cut’s first Fall fashion print issue. You’ll want to grab a copy #fashionnews #fashionmarketing #NYFW https://lnkd.in/dh76Z5q8
Why Vox Media's The Cut Made a Print Issue for September
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ADWEEK reposted this
The demonstration began in New York City on Easter Sunday, 1929: On Fifth Avenue, 10 young, beautiful women drew cigarettes and lit the tips. They raised their “torches of freedom” for all to see. It was taboo for women to smoke in public; this simple gesture—débutantes smoking amid the holiday festivities—was a feminist rebellion. If men could smoke freely in public areas, then women deserved the same right. The press loved it. Photographs of the young women were distributed across numerous newspapers and magazines. The news carried across the country, and within days, similar demonstrations broke out in other major cities including Boston, Detroit, and San Francisco. Women across the United States lit up their fight for equality. The movement was a strong win for feminists. But it was an even greater win for a preeminent public relations expert named Edward Bernays, who orchestrated the entire demonstration to sell cigarettes to women. - Excerpt: The Rise and Fall of Cigarettes Was All in the Marketing in ADWEEK Find my full article 👇
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ADWEEK reposted this
It's the skincare evolution we've needed since the "if it burns, it's working" tactics we tried back in the day #IYKYK so, before we post this week's episode, i *simply must* give a shout to last week's guest: Lindsay St. Clair, ECD of Bubble Skincare 🛁 Bubble is the (rapidly growing) skincare brand we wish we had as teens: it's informative in an older sibling way, fun and fresh without feeling uber adolescent, and the marketing is relatable (maybe because they don't have a formal marketing team ❗💡 ) more food for thought from the talented head of creative at Bubble below 😎 https://lnkd.in/guMJ7wiG
Why Bubble Skincare Is Looking Out for Young Consumers
adweek.com
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Vox Media is getting into the print game! This Fall, the Cut will launch their first-ever fashion issue IRL. Vox Media chief revenue officer Geoff Schiller 🟦 said that the print issue was developed to tap into culture—even though some might say print issues aren’t relevant. “Certainly the the nostalgia factor that Gen Z is continually being fed played into it,” Schiller said. “We wanted to treat it like a product drop, which is also a nod to modernity what’s happening now in culture.” https://adweek.it/3B2TcN6
Why Vox Media's The Cut Made a Print Issue for September
adweek.com
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Google’s reversal on third-party cookies gives marketers an opportunity to rethink their data strategies. Instead of overhauling your approach, focus on balancing third-party and first-party data. Bill Schneider, VP of product marketing at SheerID shares how brands can build customer loyalty when they promise and deliver value through gated offers and ongoing engagement. #sponsored https://lnkd.in/dUSFXhp4
Third-Party Cookies Are Here to Stay. Now What?
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