Alexis Ohanian Sr., our Brand Genius honoree, revolutionized online communities with Reddit. Can he do the same for women's sports? ATHLOS is a first-of-its-kind track competition created by Ohanian that aims to reimagine the oldest sport in the world—in part by placing women athletes at its center. Like Reddit, Inc., the venture is a gamble on the future, a thesis whose returns—if they materialize at all—could be decades in the making. “In sports, so many decisions are determined by past precedent, doing things the way they have always been done,” Ohanian said. “In the world of tech startups, if you think that way, you fail. With Athlos, we are questioning every element and building the best version of the product possible.” Read the full cover story by Mark Stenberg here: https://adweek.it/3MSk9FW 📸: Ryan Duffin
ADWEEK
Technology, Information and Media
New York, New York 1,410,865 followers
All the news, insights and inspiration you need to know in advertising, marketing and media.
About us
Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, Adweek's award-winning coverage reaches an engaged audience of professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better.
- Website
-
http://www.adweek.com
External link for ADWEEK
- Industry
- Technology, Information and Media
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 1979
- Specialties
- Marketing, Advertising, Media, Technology, Television, Agencies, Branding, CMO Strategies, Digital Media, Social Media, Publishing, and Data-Driven Marketing
Locations
-
Primary
261 Madison Ave
8th floor
New York, New York 10016, US
Employees at ADWEEK
-
Stuart Feil
-
Dennis Yu
Dennis Yu is an Influencer Making the phone ring for local service businesses via the Are You Googleable report, training, and certified agencies. Search engine engineer…
-
Max Lenderman
Chief Experience Officer | 4A's CX Council | WXO Founding Member | Adweek & Campaign Columnist | 3x Founder & 2x Author
-
Cindee Weiss
Updates
-
Toyota is the latest major brand to pump the brakes on its DEI efforts. As per an internal memo seen by Bloomberg, the car brand emailed around 50,000 employees and 1,500 dealers in the U.S. Thursday, regarding “a highly politicized discussion” on its DEI commitments. The communication said Toyota would refocus DEI programs, no longer sponsor LGBTQ events, and pull out of corporate culture surveys such as the rankings by LGBTQ advocacy group the Human Rights Campaign (HRC). https://adweek.it/4gTA0Cg
-
One key takeaway from #Brandweek was that brands should stop relying on buzzwords like "authenticity" and focus on building genuine connections. Instead of treating influencers as "glorified billboards," brands must allow creators to have meaningful, organic conversations with their audiences—conversations that pass the "sniff test" of Gen Z's discerning eyes. To learn more about connecting with Gen Z in a way that resonates, tune in to the new episode of Yeah, That’s Probably an Ad, where Luz Corona, MPS and Rebecca Stewart are live from #Brandweek with Her Campus Media’s Carol Alves. Apple Podcasts: https://bit.ly/4h5CLAz Spotify: https://bit.ly/3BshNeO
-
ADWEEK reposted this
Even while his innards are roasting, Dr. Rick manages to keep his cool (and get in a few sick burns) going toe-to-toe with Sean Evans on The Hot Ones. We're seeing this character (and actor Bill Glass) outside of traditional ads more and more. That's likely to continue as Progressive Insurance embeds him (and the rest of their mascot stable) further into pop culture moments. Where should Dr. Rick turn up next, LinkedIn friends? (Please don't tell him that I constantly talk about traffic and weather--he'd have a field day with me). ADWEEK #marketingandadvertising #brandmascots Sade Balogun First We Feast BuzzFeed Good Morning America The Walt Disney Company
Progressive's Dr. Rick Is First Brand Mascot on The Hot Ones
adweek.com
-
How much do you love your kitteh? Enough to listen to 12 hours of the Meow Mix jingle? Doing so means free kibble. The legacy cat food brand, partnering with agency Leo Burnett Toronto, has launched a diabolical stunt to give away kibble via a pre-roll ad that runs the full length allowed by YouTube’s parent company Google. If consumers can soak up a half-day’s worth of the brand’s maddeningly and hilariously repetitive lyrics, they can win sustenance for their furry friends. https://adweek.it/47SRvOJ
Meow Mix Drops a 12-Hour Pre-Roll Ad With Jingle On Repeat
adweek.com
-
Though there’s evidence that dating apps are turning off younger users, that hasn’t stopped new brands from entering the game. Amid an era of “dating app fatigue,” a wave of challengers are targeting Gen Z and Millennial users with promises to help solve toxic dating behaviors or facilitate alternative relationship models. Some say they’re not just for romance but can also help build community. ADWEEK's Brittaney Kiefer looks at four apps that launched or expanded in the past year and how they’re trying to change online dating. https://adweek.it/4eSW8uH
Dating App Challengers: The New Suitors Courting Gen Z
adweek.com
-
ADWEEK reposted this
Cue the 🎤drops. Next week our co-founders, Shannon Jones and Yadira Harrison, are taking the stage in NYC to share their expertise on cultural currency, community building, and brand experience. Check the lineup: 📍Tuesday, October 8, 2024 | 10:15 AM - 11:00 AM 📣 ADWEEK House New York: Immersive Brand Moments—Designing Experiences That Captivate and Convert 👉🏾 Shannon joins Pinterest’s Judy Lee and NCM CMO Amy Tunick at Advertising Week New York for chat on capturing consumer attention in today’s saturated marketing landscape. 🔗 https://bit.ly/4eGt2yE 📍Thursday, October 10, 2024| 3:00 PM - 6:00 PM 📣 CURATED by Live Nation Entertainment: Check the Technique 👉🏾 Shannon and Yadira join Shavonne L. Dargan and Tashia Roberts in conversation on how brands can show up authentically for the culture and create unforgettable moments for multicultural audiences. 🔗 https://bit.ly/3Y6WXKC 🚀 Whether you're attending in person or tuning in remotely, we’ll be sharing key takeaways that spark real change. Here’s to authentic dialogue and a celebration of culture that continues to push the conversation forward. Let us know if you’ll be there—what are you most excited about?
-
Mediaweek experts are ready with success stories, strategies and data-backed insights to help you drive your media goals. Gain tools to grow in this new era of media, October 29-30 in New York City. https://adweek.it/3zHIATO
-
Mediaweek experts are ready with success stories, strategies and data-backed insights to help you drive your media goals. Gain tools to grow in this new era of media, October 29-30 in New York City. https://adweek.it/3TYp7VJ
-
VOICE | "Hiring an independent agency means you will hire the people who directly control the decision to work with you. There’s no corporate overlord poking with electric prods. Indies choose where we put energy, how to grow, what to spill blood, sweat, and tears on," writes Jaime Robinson. https://adweek.it/3zSsA19
How Indies Are Ushering in the Next Era of Great Advertising
adweek.com