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AdProfs
Technology, Information and Internet
Toronto, Ontario 1,477 followers
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About us
AdProfs is an independent research and advisory firm focused on advertising technology. Join 12,000+ readers of our weekly newsletter: http://bit.ly/2JxQRdE
- Website
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https://adprofs.co
External link for AdProfs
- Industry
- Technology, Information and Internet
- Company size
- 2-10 employees
- Headquarters
- Toronto, Ontario
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Ad Tech Advisory, Vendor Evaluation, and Programmatic Advertising
Locations
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Primary
Get directions
110 Cumberland St
Suite 410
Toronto, Ontario M5R 3V5, CA
Employees at AdProfs
Updates
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AdProfs reposted this
A study from Adalytics Research explores the intricacies of #Google’s Search Partner (#GSP) network and asks marketers, “Does a lack of transparency create brand safety concerns for search #advertisers?” The report suggests marketers booking ads via GSP — a network of thousands of sites that use its content-discovery and monetization tools — run the risk of their ads appearing alongside content few would deem brand-safe. In this piece by Ronan S., we speak to Ruben Schreurs of Ebiquity plc, Ratko Vidakovic of AdProfs, and Greg MacDonald of Chelsea Strategies,
Google's Search Partner network comes under fire in research underlining brand safety vulnerabilities
digiday.com