AdOutreach

The "Risk Arbitrage" Secret to Profitably Scaling Advertising Campaigns 🚀 I recently spoke with a business owner who was spending $50k a month on ads, getting a 3-4X ROAS (return on ad spend). He told me he wanted to scale but was worried about if it didn't work. I asked him if he was familiar with a concept called "Risk Arbitrage" And I proceeded to explain how he should think about the decision to scale an ad campaign based on the arbitrage opportunity that he has. Here's how it works: Know Your Goal: First, get crystal clear on what you're aiming for. Is it maximizing revenue? Increasing profit? Maintaining a specific ROAS? Do the Math: Let's say you're spending $50k and making $150k (3X return). What happens if you spend an extra $25k? - Good case: You maintain 3X and make an additional $75k - Bad case: You lose the $25k - Breakeven: You make back the $25k Spot the Arbitrage: Here's where it gets exciting. You're risking $25k for a potential gain of $75k. That's Risk Arbitrage - when your potential upside outweighs your downside. (note this is a simplistic example - you also want to factor in your costs & see where there are opportunities to optimize your existing ads) Make the Call: If you're aiming to maximize revenue, this is a no-brainer. Even if you don't hit the best-case scenario, you're likely to come out ahead. Think of it like this: If you walked into a Vegas casino and saw a game where you could triple your money 75% of the time, and only lose your initial bet 25% of the time, you'd play all day long! That's the power of Risk Arbitrage in advertising. But What If It Doesn't Work? Here's the kicker - even if you don't hit that 3X return, you're still winning. Why? Because you're gaining invaluable data about your ad performance and your scaling limits. This knowledge is pure gold for future campaigns. Remember, in marketing, we either WIN or we LEARN. There's no losing when you look at it that way! The Bottom Line - If your goal is to maximize revenue and profit, and you're seeing strong returns, don't be afraid to scale. Use the Risk Arbitrage framework to make informed decisions about when to push your ad spend. Of course, if you're looking to maintain a specific ROAS or have other constraints, you might need to approach scaling differently. But for many businesses, this concept can be a total game-changer. I remember a client we were working with who wanted to hit $100k/mo - and he didn't know why he kept getting stuck at $70-80k/mo, I took a look at his numbers and he was getting a 5x+ ROAS, I pointed out that he could simply increase his ad spend by $10k & even if his ROAS dropped a bit he would likely hit his target. That's exactly what he did & he overshot that target & ended up at over $110k the next month! That's the power of Risk Arbitrage!

Why are YouTube Ads so Powerful for Coaching & Consulting Businesses? You reach people while they're in the "Learners Mindset" watching Videos on YouTube -- and you can direct them to your Training to Learn More! You also have the ability to target your ideal clients with Audiences like "Custom Intent" Audiences which allows you to reach people who have made recent YouTube or Google searches for the problems that you solve! If you've got a Coaching or Consulting business & you want to start leveraging the power of YouTube Ads, I'll post some resources in the comments!

Atomic Habits for Marketers: The "1% Better" Advertising Strategy 📈 One of my favorite books is James Clear’s Atomic Habits, where he teaches how small changes & tiny habits can lead to Massive Results! That got me thinking — How can I apply Atomic Habits to Marketing & Advertising? "Habits are the compound interest of self-improvement. The same way that money multiplies through compound interest, the effects of your habits multiply as you repeat them." - James Clear, Atomic Habits Now, imagine if you improved your Marketing & Ads by just 1% every day. In a year, you'd be 37 times better! That's not 37% better – that's 37 TIMES better. Mind-blown yet? 🤯 Let's break this down into actionable steps: 1. Daily Ad Review Ritual Set aside 15 minutes every single day to review your ad performance. Look at your key metrics. 2. The "Atomic" Split Test Instead of making massive changes, run micro split tests. Test one small element at a time. Remember, we're aiming for 1% improvements. These small wins compound over time! 3. The Habit Stacking Technique for Ad Creation Clear talks about "habit stacking" – linking a new habit to an existing one. After [CURRENT HABIT], I will [NEW HABIT]. For example: "After I check my email each morning, I will spend at least 15 minutes checking & optimizing my Ads." 4. Environment Design for Ad Performance Set up automated daily metrics / performance reports (What gets measured gets managed — so it’s important to measure results) 5. Identity-Based Ad Mastery Here's where it gets powerful. Start thinking of yourself as "a Marketing Master" rather than someone who's trying to get better at ads. "The ultimate form of intrinsic motivation is when a habit becomes part of your identity. It's one thing to say I'm the type of person who wants this. It's something very different to say I'm the type of person who is this." When you adopt this mindset, consistently working on and improving your Ads becomes second nature. It's just who you are! That's how you can Apply Atomic Habits to Your Marketing & Advertising! 🚀

𝗗𝗼𝘂𝗯𝗹𝗲 𝘁𝗵𝗲 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗟𝗲𝗮𝗱𝘀 𝗬𝗼𝘂 𝗔𝗹𝗿𝗲𝗮𝗱𝘆 𝗛𝗮𝘃𝗲! ♻️ The reality is that most businesses spend a lot of time, energy, and money attracting new leads, but when the majority of leads don’t convert right away, they ignore them & only focus on the few that convert & in bringing in more new leads. This causes them to only focus on the 3-10% of their leads that are ready to convert right away & ignore the other 90 - 97% Even though this is the norm in the industry, it’s a very wasteful way to approach growing your business — treating your lead list like a junkyard - when, in reality, it is a Goldmine! But how do you tap into that Goldmine & get those other 90-97% of leads to convert? That’s exactly what I will show you in this post — and when you do this right, you could even Double Your Conversions from the Leads You Already Have! 𝗧𝗵𝗲 𝗞𝗲𝘆 𝘁𝗼 𝗗𝗼𝘂𝗯𝗹𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 (𝗙𝗿𝗼𝗺 𝗟𝗲𝗮𝗱𝘀 𝗬𝗼𝘂 𝗔𝗹𝗿𝗲𝗮𝗱𝘆 𝗛𝗮𝘃𝗲) Before we dive in, let me paint a picture for you: Imagine you're at a bustling marketplace. You've got a stand selling the most amazing product. People are stopping by, they're interested, but most of them walk away without buying. Frustrating, right? Now imagine if you could follow those people around the marketplace. Every corner they turn, there you are, reminding them about your product, showing them how it solves their problems, proving why you're the best choice. That's exactly what OmniPresent Retargeting does - but in the digital world. 𝗦𝗼, 𝘄𝗵𝗮𝘁 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝗶𝘀 𝗢𝗺𝗻𝗶𝗣𝗿𝗲𝘀𝗲𝗻𝘁 𝗥𝗲𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴? It's a counterintuitive approach to scaling ad campaigns that allows you to convert double the amount of leads into customers compared to traditional advertising systems. We achieve this by effortlessly nurturing our leads 24/7 through what we call OmniPresent Retargeting – where we appear online wherever our customers go. Here's the kicker: Most advertisers are sitting on an untapped stream of easy-to-close customers who need one more touchpoint to get them over the line. That's where OmniPresent Retargeting comes in. Let me break it down for you: 𝗧𝗵𝗲 𝗢𝗺𝗻𝗶𝗣𝗿𝗲𝘀𝗲𝗻𝘁 𝗔𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲 Think about it - your leads don't just live in their email inbox. They're scrolling Facebook, sharing on Snapchat, networking on LinkedIn, watching videos on YouTube, and maybe even browsing on Pinterest. If you're only retargeting on one platform, you're missing out on dozens of touchpoints. It's like making popcorn and deciding to throw away half the kernels before cooking. Doesn't make sense, right? With OmniPresent Retargeting, we show up everywhere. From Facebook to Forbes, Snapchat to the New York Times, we position our ads to demonstrate why we're the right person to solve their problem. ... If you want to learn How this Works - Read My Full Article Below! ⬇️ ⬇️ ClickBelow to Read the Full Article! ⬇️ ⬇️

We are Releasing our Brand New “Omnipresent Retargeting” Course that Teaches You How to Show Up in Front of Your Leads Everywhere by Retargeting them with Ads on Every Major Platform! Want Early Access for Just $97 - Comment Below!

𝟳 𝗠𝗶𝗹𝗹𝗶𝗼𝗻-𝗗𝗼𝗹𝗹𝗮𝗿 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗔𝗱𝘀 𝗟𝗲𝘀𝘀𝗼𝗻𝘀 (𝗠𝘆 𝗕𝗶𝗴𝗴𝗲𝘀𝘁 𝗦𝗲𝗰𝗿𝗲𝘁𝘀 𝗥𝗲𝘃𝗲𝗮𝗹𝗲𝗱) 𝗟𝗲𝘀𝘀𝗼𝗻 #𝟭: 𝗧𝗵𝗲 "𝗩𝗮𝗹𝘂𝗲-𝗔𝗱" 𝗶𝘀 𝗞𝗶𝗻𝗴 👑 The YouTube "Value-Ad" Framework is the foundation of our most successful campaigns. Here's how to implement it: - Hook (15-30 seconds): Make a bold statement or ask a thought-provoking question Address your ideal client's pain points Tease the value you're about to provide in the ad - Educate (1-2 minutes): Deliver 1-3 "Golden Nuggets" of actionable advice Focus on the WHAT and WHY, not the HOW Give them a Taste of what to expect learning from you! - Call to Action (30-45 seconds): Make it crystal clear what to do next Show the landing page they'll see when they click Reiterate the value they'll get by taking action Pro Tip: Use our "Video Blocks" Strategy to create multiple variations of each section. This allows you to test different hooks and educate sections without needing to refilm the entire ad multiple times. 𝗟𝗲𝘀𝘀𝗼𝗻 #𝟮: 𝗛𝗮𝗿𝗻𝗲𝘀𝘀 𝘁𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗔𝗹𝗽𝗵𝗮-𝗔𝗜 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗔𝗱 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 🎯 Our "Alpha-AI" YouTube Ad Targeting strategy is the secret sauce to our targeting success. Here's how to implement it: Use Custom Segments & create your own targeting audiences to give the AI the ability to learn who your ideal client is and optimize. You can use my AI Ad Targeting Software (5 days free) KeywordSearch (dot com) to generate custom ad audiences! Create Custom Audience Segments: - Custom Intent Audiences - In-Market Audiences - Custom Affinity Audiences - Remarketing Lists You want to use the "3D Targeting" Principle: - Right Person: Use demographic and interest-based targeting (as well as custom audiences) - Ability to Invest: Target based on income levels or purchase behavior - Right Time: Leverage Intent Based Audiences (like Custom Intent for Google Searches or URL Audiences) Pro Tip: Use our AI tool, KeywordSearch, to generate high-converting audience ideas in seconds! ... Read the Full List of 7 Biggest Secrets in the Article Below ⬇️ ...

Riley (Our Office Dog) Interrupted our Recent Ad Shoot! 🐕 (… wait for it!) But we kept the Camera rolling anyway & I actually think it turned out great! 😂 Let me know what you think — how do you think this YouTube Ad will perform?

𝗜𝗻𝘃𝗶𝘁𝗮𝘁𝗶𝗼𝗻 𝘁𝗼 "𝗟𝗮𝘂𝗻𝗰𝗵 𝗬𝗼𝘂𝗿 𝗔𝗱𝘀 𝗟𝗶𝘃𝗲" 𝗶𝗻 𝗔𝘂𝘀𝘁𝗶𝗻 𝗧𝗫 (𝗢𝗻𝗹𝘆 𝟭𝟮 𝗦𝗽𝗼𝘁𝘀) I want to invite you to be one of only 12 businesses who join me & my team at our office in downtown Austin TX, to have us help Launch Your YouTube Ads! 🚀 This is a Small, Hands-On Live Event & we are Only Selling 12 Tickets! I made a short video (below) explaining all of the details! At this event, We’ll Launch Your YouTube Ads Live! This is a unique one-of-a-kind event where my team & I will work with you hands-on & in-person to Launch Your YouTube Ads together, live! Before the event, my Expert Copywriters will craft you an Irresistible YouTube Ad Script with directions on how to simply film it (no special equipment needed). Then at the event in Austin, TX in my Offices, my team & I will help you setup those ads & launch them live on YouTube Ads using the strategies I've developed after helping our clients generate multiple 9 figures in revenue from YouTube Ads! If you’ve been waiting for the perfect opportunity to launch successful YouTube Ads, now is the time you’ve been waiting for! Get Your Ticket to Launch Your Ads Live Now! (Link in Comments) Watch My Special Video Invitation Below for more Details! And then Click the Link in the Comments Below to Reserve your Ticket (Only 12 Spots) See you there!

I’m Inviting 12 Businesses to My Offices in Austin TX to Help them Launch Their Own YouTube Ads Live & In Person with my Team! This is the First Time We’re Doing it & Tickets are Affordable & Limited. Want Details? Comment on this Post! ⬇️

𝗧𝗵𝗲 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗥𝗲𝗽𝘂𝗿𝗽𝗼𝘀𝗶𝗻𝗴 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 𝗳𝗼𝗿 𝗧𝘂𝗿𝗻𝗶𝗻𝗴 𝗢𝗻𝗲 𝗩𝗶𝗱𝗲𝗼 𝗶𝗻𝘁𝗼 𝟯 𝗗𝗼𝘇𝗲𝗻 𝗣𝗶𝗲𝗰𝗲𝘀 𝗼𝗳 𝗖𝗼𝗻𝘁𝗲𝗻𝘁! ♻️ A friend recently asked me how to quickly build a value-driven organic social media strategy. I offered to map it all out for him, and I want to give it to you as well! 𝟭. 𝗧𝗵𝗲 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗩𝗶𝗱𝗲𝗼: The first step is to Create a Weekly 7-15 minute YouTube Video sharing your expertise - this will be the foundation of your entire Content Repurposing Strategy. How do you create a YouTube Video? First, come up with different topics of videos you can record & film. An easy way to do this is by looking at all the common questions your ideal clients have on sales calls, your current clients have on coaching calls & by using a tool like AnswerThePublic to see what questions your ideal clients are asking online. Once you’ve brainstormed a few ideas - start to turn those into YouTube Titles. For instance, if I wanted to make a video about my YouTube Content Repurposing Framework, I would likely write down the title: “The YouTube Content Repurposing Framework - How to Turn One Video into 3 Dozen Pieces of Content” Then look at the titles you created – which of these appear to be a compelling YouTube video? Put yourself in the mind of your ideal client & ask yourself which you would click on & watch. Once you’ve come up with the topic you have 2 options (depending on your style) - Write a Script OR - Film the Video from Intuition Depending on your style, you may want to write out a full YouTube video script & then load that into a teleprompter (there’s some great ones on Amazon & even teleprompter apps for iPads & iPhones) Or you may want to film the video naturally from Intuition - especially if you’re used to Coaching Live, just pretend you’re coaching on a specific topic to someone & speak directly at the camera sharing your expertise around the subject! Usually what I’ll do is a bit of a hybrid, I’ll come up with the YouTube Title & some bullet points of what I want to hit & then I’ll do the video content itself from Intuition! In terms of filming the video you’ll want to find an area where you can record that feels natural to you, I usually film in my office (even though I have a greenscreen film studio) as I’ve found the office itself feels more natural & authentic! You can use a professional camera - or you can get a Tripod & setup your iPhone (those cameras have 4K lenses these days!) and remember you can also use a Teleprompter app to help you out as well if needed! Once you’ve filmed the video I’d recommend editing using DeScript - it’s an AI video editing software than anyone can learn & use - you can easily remove filler words & edit the video using the transcript (instead of via the video) – this makes it easy & quick to do! ... ⬇️ (Read the Full Article Below for Complete Step by Step Instructions!) ⬇️