Adfidence

Our CEO and co-founder, Jacek Chrusciany, has been quoted in Digiday's latest article discussing the challenges platforms face with misinformation and exploitation following the recent political events.   Jacek emphasizes the need for aggressive and proactive measures by social platforms to combat misinformation and fraud, urging them to publicize clear guidelines and deploy a mix of AI and human moderation.   Read the full article here: https://lnkd.in/gViPTMsg

Our CEO and co-founder, Jacek Chrusciany, has been quoted in Digiday's latest article discussing the challenges platforms face with misinformation and exploitation following the recent political events.   Jacek emphasizes the need for aggressive and proactive measures by social platforms to combat misinformation and fraud, urging them to publicize clear guidelines and deploy a mix of AI and human moderation.   Read the full article here: https://lnkd.in/gViPTMsg

We are thrilled to be featured in an AdExchanger article by their Managing Editor, Allison Schiff.    "Adfidence Helps Prevent Programmatic Campaign Setup Snafus Before They Happen" highlights our innovative approach to helping global advertisers set up robust guardrails for their media buys, ensuring maximum efficiency and brand safety.   Read the full article to discover how Adfidence drives transparency and accountability in digital media buying: https://lnkd.in/dh9H_J-C #CampaignSetup #BrandSafety #AdTech

Our Advisor and Strategist, Jerry Daykin, shared his insights in the article "Brand Safety – 10 Ways for Marketers to Move Beyond the Basics," now featured in AdAge.   Jerry's recommendations include diving into the details of campaign setup: "A great brand safety policy is lovely on paper, but it means nothing if you aren’t crystal clear on exactly what that means in practice. The vast majority of modern media decisions take place within campaign setup of various tech platforms."   Read more here: https://lnkd.in/dPnrAD7N #brandsafety #digitalmarketing #mediatransparency

Our Advisor and Strategist, Jerry Daykin, shared his insights in the article "Brand Safety – 10 Ways for Marketers to Move Beyond the Basics," now featured in AdAge.   Jerry's recommendations include diving into the details of campaign setup: "A great brand safety policy is lovely on paper, but it means nothing if you aren’t crystal clear on exactly what that means in practice. The vast majority of modern media decisions take place within campaign setup of various tech platforms."   Read more here: https://lnkd.in/dPnrAD7N #brandsafety #digitalmarketing #mediatransparency

So many #BrandSafety and #Transparency celebrities only in #Cannes:-). Great panels from Association of National Advertisers, Fiducia, TAG TrustNet and congratulations on the progress of #ProgrammaticTransparencyBenchmark Robert Rakowitz, Neal Thurman, AJ Brown, Dave Byrne, Mike Zaneis, Jerry Daykin, Adrian Lacey, Bill Duggan, Tim Brown, Joe Zawadzki, Allison Schiff,

Great article from Teresa Fusaro Reckitt. Finally a wholistic approach to #brandsafety in digital media. I appreciate mentioning Adfidence as the innovator in this space. Brand Safety Institute, Neal Thurman, Robert Rakowitz, Delaney Goodwin, AJ Brown, Jonah Goodhart, Krzysztof F., Sameer Amin, Michael Burgi, Brian O'Kelley, Arielle Garcia, Isabel Massey, Jerry Daykin, Matt Green

Are you heading to Cannes Lions? We look forward to seeing you there! 🇫🇷   Join the Adfidence Founders Jacek Chrusciany and Michal Sobieski for in-person chats in Cannes, June 17-21.    Let's discuss Brand Safety, Media Productivity and other digital media areas top of your strategic agenda.

Exciting news for all digital marketers and advertisers! 🎉 Join Jacek Chrusciany and Adfidence for the #CampaignSetup Day NYC where you'll learn cutting-edge strategies for optimizing your campaign setups. Led by industry experts, this event is perfect for anyone looking to enhance their advertising performance. Don't miss this opportunity to gain valuable insights that will pay dividends! Learn more and register here: Campaign Setup Day NYC: https://lnkd.in/eQ2HymAF #DigitalMarketing #AdTech #CampaignSetup #AdFidence

We're excited to share that our CEO and Founder, Jacek Chrusciany, has just published the second article in his "Pathways to Transparent Media" series on the Association of National Advertisers (ANA) platform. 📢   In "The Growing Complexity of Today’s Media Buying " Jacek dives deep into the evolving role of media buyers in the digital age, addressing the intricate challenges and immense opportunities in today’s advertising landscape. From navigating diverse ad platforms to ensuring brand safety and budget efficiency, this article is a must-read for anyone involved in media buying or digital marketing.   Key Takeaways 📚 Invest in Education - Understanding the complexities of various platforms is crucial. 🧠 Change the Mindset - Integrate media buying into broader digital marketing strategies. 🛠 Leverage Advanced Tools - Centralize control and adapt to new advertising norms and tools.   As Jacek highlights, "Those willing to delve into those complexities and understand and employ the right strategic tools can drive meaningful brand success with flawless, impactful campaigns." Read the full article here: https://lnkd.in/d6TcyEPs #DigitalMarketing #BrandSafety #TransparentMedia