🤖 AI isn't a one-size-fits-all solution. Omnicom’s new generative AI tool, Omni Assist, is designed to address specific agency challenges, such as audience analysis for media-buying decisions. Imagine ChatGPT tailored with specialized agents to support your agency's unique needs. Discover how targeted AI can drive impactful results. https://bit.ly/3XdCOky . . #AI #OmniAssist #AdTech #Innovation #AgencySolutions
AdExchanger
Advertising Services
New York, NY 30,721 followers
Covering the future of advertising and marketing.
About us
Founded in 2008, AdExchanger is an integrated media and events company devoted to the digital advertising and marketing space. Our award-winning publication enables the exchange of ideas between all members of the "ecosystem," including marketers, agencies, publishers, data providers, advertising and marketing technology companies, analysts, the investment community and the press. AdExchanger has 208,000 monthly unique visitors, and editorial newsletters with more than 28,000 subscribers. In addition, we produce the leading conference in programmatic media, PROGRAMMATIC I/O; as well as Industry Preview, which provides an exclusive look at the year ahead in digital marketing technology. Visit us at www.adexchanger.com and follow us LinkedIn to stay informed on the latest news.
- Website
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http://www.adexchanger.com
External link for AdExchanger
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2008
- Specialties
- Trade Publication, Research, Conferences, Recruiting, and Advisory Services
Locations
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Primary
41 E. 11th St.
Floor 11
New York, NY 10003, US
Employees at AdExchanger
Updates
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📅 Mark your calendar for Wednesday, September 11 at 12 PM ET and join Start.io for a free webinar on navigating the evolving digital landscape of 2025. Discover how regulatory shifts and ad-tech policy changes are reshaping publisher strategies. Learn how to adapt to the potential loss of third-party cookies by focusing on first-party data, enhancing audience engagement, and embracing contextual advertising. Don’t miss this opportunity to stay ahead in a rapidly changing environment. Register today! https://bit.ly/3TiNtt4
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The countdown to Google’s antitrust trial has officially begun, bringing ad tech terms like “header bidding” and “SSPs” into the spotlight. 📊 In our latest podcast episode, AdExchanger’s team analyzes the newly released cache of Google documents—emails, spreadsheets, and slides—shedding light on crucial details ahead of the trial. Managing Editor Allison Schiff highlights key findings and compares them to our coverage of Google’s header bidding products. Catch up on these insights and understand what to expect as the trial approaches. 🎧 https://bit.ly/3zdYe92 #GoogleTrial #AdTech #HeaderBidding #DigitalAdvertising
Google’s Header Bidding Countermeasures Go On Trial | AdExchanger
adexchanger.com
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Enhance your career with our Aligning Buyer and Seller Strategies Workshop on September 23, at the New York Marriott Marquis and earn a valuable digital badge! This workshop focuses on aligning buyer and seller strategies, exploring DSP controls, Data & Identity, ID Graphs, and advanced measurement techniques. Gain crucial insights and enhance your professional profile with this credential. Seize the opportunity to deepen your industry knowledge and advance your leadership skills. Register via the #PROGIO New York form to secure your spot. Choose the workshop only or maximize your experience with a full conference pass and the Accelerator Workshop. https://bit.ly/4dP1jLR
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Attention measurement is reaching a new level of maturity with upcoming certification! 📈 The Media Rating Council (MRC) and the IAB’s Attention Measurement Task Force are collaborating to accredit vendors in this space. Draft accreditation guidelines will be available for public comment by Q1 2025, with finalized standards anticipated by the end of next year. This initiative marks a significant step toward more reliable and standardized attention measurement practices. https://bit.ly/3z8EeER
Scoop: IAB And MRC To Collaborate On Attention Measurement Accreditation | AdExchanger
adexchanger.com
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🚨 Google is trying to block key ad tech figures like Brian O’Kelley (AppNexus) and Andrew Casale (Index Exchange) from testifying in its antitrust trial, claiming they lack the expertise to assess its alleged monopolistic practices. Will the pioneers of programmatic advertising be excluded from this pivotal case? The final decision rests with Judge Leonie Brinkema in United States v. Google LLC. https://lnkd.in/gJ9Bqbvh . . #Antitrust #AdTech #Google
Google Is Fighting To Keep Ad Tech Execs Off the Stand In Its Upcoming Antitrust Trial | AdExchanger
adexchanger.com
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🚨FINAL HOURS ALERT! SUMMER SAVINGS END TONIGHT! Ready to elevate your digital marketing game? Join us at Programmatic I/O New York and unlock valuable insights, connect with industry leaders, and enhance your professional skills. Here’s why this is an opportunity you can’t afford to miss: 🔍 ACTIONABLE INSIGHTS: Our program is crafted to deliver concrete, actionable takeaways. No generic overviews—just focused, practical knowledge from our expert speakers. 🎤 INDUSTRY EXPERTS: Gain firsthand knowledge from top professionals at The Hershey Company, TikTok, FILA, Omnicom, GroupM, Pepsico, NBCUniversal, and more. 📚 DIVERSE CONTENT: With a range of formats including keynotes, fireside chats, panels, roundtables, and workshops, there’s something for every learning style. 🤝VALUABLE NETWORKING: Take advantage of numerous networking events, one-on-one meetings, and breakfast roundtables to connect and collaborate with peers. 🚀AD TECH ACCELERATOR WORKSHOPS: Sharpen your skills with specialized training and earn a digital badge to showcase your expertise. Secure your all-access pass today and use code SUMMER24 to save $300. Invest in your professional development and network with industry leaders—why not save while you’re at it? Register today. https://bit.ly/4dddZfn
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🚨 Sale ends tomorrow! Don’t miss out on Programmatic I/O New York. Secure your discounted ticket with code SUMMER24 and save $300. Join us for two days of cutting-edge insights and unparalleled networking with your digital marketing peers. This is your last chance to get in at a reduced rate and stay ahead with the latest advancements in the programmatic ecosystem. Act now to secure your spot. https://bit.ly/4dddZfn
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Programmatic I/O New York (Sept.24-25) is your destination for premier education and networking in the industry. Stay ahead of critical changes, like the evolving third-party cookie landscape, and connect with top professionals. With 50+ sessions, you'll gain invaluable insights to expand your offerings, craft personalized strategies, and boost your margins. Elevate your programmatic approach and maximize your impact. Register by 9/3 with code SUMMER24 to save $300! Don’t miss out on this opportunity to advance your skills and network with the best. https://lnkd.in/eB698Kqs
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🔍Navigating Wall Street’s View on Ad Tech: Wall Street’s stance on ad tech has swung like a pendulum—sometimes high, sometimes low. Currently, the public markets present a mixed bag for ad tech companies, with stock performance being notably volatile. Curious about what investors are truly looking for? Join us at Programmatic I/O New York (Sept. 24-25) to hear from renowned Wall Street whisperer, Shweta Khajuria, CFA, Wolfe Research, LLC, who will provide an insider’s perspective on the current ad tech investment landscape. Don’t miss this chance to gain valuable insights into what drives Wall Street’s view on ad tech! https://bit.ly/4dddZfn #AdTech #Investment #WallStreet