🗣️ Attention Ad Tech Leaders! Stay ahead of the curve by joining us for our virtual Upfront event on October 9, 2024, at 2 PM ET! As decision-makers, you know how crucial it is to adapt to industry shifts. What to expect: 🔹 Insights on market trends for 2025 🔹 Strategies to connect with engaged, niche audiences 🔹 A showcase of our latest digital capabilities 🔹 Exclusive services that set AdExchanger apart Plus, participate in an interactive Q&A with industry experts to address your pressing questions in real time. Don’t miss this opportunity to shape the future of our industry! Save your spot now!👇 https://bit.ly/4dsJ65P
AdExchanger
Advertising Services
New York, NY 31,152 followers
Covering the future of advertising and marketing.
About us
Founded in 2008, AdExchanger is an integrated media and events company devoted to the digital advertising and marketing space. Our award-winning publication enables the exchange of ideas between all members of the "ecosystem," including marketers, agencies, publishers, data providers, advertising and marketing technology companies, analysts, the investment community and the press. AdExchanger has 208,000 monthly unique visitors, and editorial newsletters with more than 28,000 subscribers. In addition, we produce the leading conference in programmatic media, PROGRAMMATIC I/O; as well as Industry Preview, which provides an exclusive look at the year ahead in digital marketing technology. Visit us at www.adexchanger.com and follow us LinkedIn to stay informed on the latest news.
- Website
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http://www.adexchanger.com
External link for AdExchanger
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2008
- Specialties
- Trade Publication, Research, Conferences, Recruiting, and Advisory Services
Locations
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Primary
41 E. 11th St.
Floor 11
New York, NY 10003, US
Employees at AdExchanger
Updates
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AdExchanger partnered with Affinity Solutions to develop this unique study to gauge how top companies and agencies are transforming their advertising programs in light of disruptive industry changes, marked by a range of significant identity and privacy issues. A key focus of the analysis is the evolving foundational role of various data sources, targeting and measurement approaches. Download your free copy today! https://bit.ly/4h4SxM3
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🎉 The holiday season is here! Discover how different generations plan to shop and tailor your messaging accordingly. Experian's recent survey of 1,000 US consumers, featuring insights from Anne Passon, MBA, reveals key trends in spending habits and preferences. Check out the top five findings to better meet the diverse needs of this year's holiday shoppers. https://bit.ly/47Pgenh
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Ad-Shield, originally aimed at blocking ads, has successfully pivoted to ad block recovery after recognizing the challenges faced by smaller publishers. Their innovative software targets “dark traffic”—unmeasured users who utilize ad blockers—enabling publishers to measure and monetize this audience. With early results showing increased ad revenue, Ad-Shield is paving the way for a more sustainable digital advertising ecosystem, balancing user preferences with publisher needs. Exciting times ahead as they continue their rollout. https://bit.ly/47TgQIv
Ad-Shield Wants To Be The Adblock Recovery Tool For When All Others Fail | AdExchanger
adexchanger.com
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Ad Tech Leaders: Stay Ahead of the Curve! As a decision-maker in ad tech, you understand the importance of keeping up with industry shifts to retain clients and drive business growth. That’s why we’re excited to invite you to our virtual Upfront event on October 9, 2024, at 2 PM ET! 🎉 Here’s what you’ll get: 🔹 Market trends and insights for 2025 🔹 Strategies to connect with engaged, niche audiences 🔹A showcase of our latest digital capabilities 🔹 Exclusive services that make AdExchanger stand out 💬 Plus, an interactive Q&A with industry experts to get your questions answered in real time. 🗓️ When: October 9, 2024 @ 2 PM ET 📍Where: Virtual – Join from anywhere! Don’t miss the chance to be part of the conversations shaping the future of our industry. Save your spot now! 👇 https://bit.ly/4dsJ65P . . #AdTech #DigitalMarketing #VirtualEvent #AdExchanger #2025Trends #IndustryInsights #NetworkingOpportunities
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🚗 Lyft’s media network has seen impressive growth in two years, expanding from in-car tablet placements and bike station ads to in-app display and video advertising. This week, they announced partnerships to enhance ad measurement, solidifying their position in the advertising space. https://bit.ly/4eNraUr
As Lyft’s Media Network Matures, It’s Adding More Measurement Into The Mix | AdExchanger
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🚨 Oracle Advertising has officially closed its third-party data businesses, including Moat and BlueKai, due to a lack of crucial first-party data. As contextual advertising firms seize new opportunities, major pollsters are abandoning unreliable online data in favor of traditional methods. Meanwhile, the surge of AI-generated “slop” content continues to dilute quality across platforms. For more updates, subscribe to the AdExchanger Newsletter. https://bit.ly/4eLAAzT
Down Goes Oracle Advertising; The Internet Failed Pollsters, And Vice Versa | AdExchanger
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🌈 In a recent interview, Revry shared their commitment to making Pride a year-round celebration. Since 2015, they’ve been dedicated to showcasing LGBTQ+ voices through a mix of original series and popular titles. Available on platforms like Roku and Peacock, Revry focuses on providing FREE content to engage their diverse audience, including allies. With an impressive $3.9 trillion in purchasing power among LGBTQ+ consumers, it’s clear that brands are increasingly recognizing the value of investing in this vibrant community. 📺✨ https://bit.ly/4eH2s8i . . #Revry #LGBTQMedia
Revry Stands Out With LGBTQ+ Storytelling And Programmatic Scale | AdExchanger
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The Google ad tech antitrust trial in Virginia has wrapped up in just three weeks! 🏛️ Judge Brinkema kept things moving swiftly, with closing arguments set for November 25. Google rested its defense, presenting witness depositions from Vox Media and Zulily. Now, both sides have until November 4 to submit revised findings before the judge reviews them. If Judge Brinkema rules in favor of the DOJ, penalties will be decided in a later hearing, but expect an appeal from Google either way. https://bit.ly/3BnIe5b
The Google Ad Tech Antitrust Case Is Over – And Here’s What’s Happening Next | AdExchanger
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Could Google’s antitrust cases change our internet use? Possibly. Marketers are on edge—remedies could disrupt search marketing, which makes up nearly 40% of US ad spend. If Google’s ad tech falters, the ripple effects will be significant. As Vivek Sharma, CEO & Co-Founder of Movable Ink, points out, marketing is on the brink of transformation. The silver lining? Retention may become easier as acquisition gets tougher. https://bit.ly/3Y7tCPh
As Acquisition Becomes Trickier, Traditional Marketing Is In For A Reckoning | AdExchanger
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