Adapty.io

“Probably the best no-nonsense report on subscriptions” We're super excited to share our State of in-app subscriptions 2024 report! This report is packed with: - 40+ charts - insights from industry experts - Marcus Burke, Léa Samrani, Anton Marchanka, Hannah Parvaz, Phil Carter, Vahe Baghdasaryan, Yoann Pavy, Taha Karsli, Pavel Mazuelas, TOBIAS BOERNER, and Darius Mora. What's inside: - iOS subscription benchmarks - Cheat sheets for subscriptions - Examples of top-performing paywalls - Market trends Check the carousel for some insights and download the full version -> https://lnkd.in/d6TZvGHv

We're hiring! At Adapty, we’re growing and looking for passionate individuals to join our remote-first team. Here’s why you should consider us: - Small, elite team. Join 60+ top-level professionals, directly communicating with founders. - Fast results. See your work impact real clients quickly. - Career growth. Minimal bureaucracy and full focus on your work. - Global and remote. Work from anywhere, with regular in-person meetups. What we offer: - Competitive salary - Paid vacations - Bonuses for sports and education Available positions: Performance Marketing Manager - https://lnkd.in/dzwaFbAt Global Recruiter - https://lnkd.in/d3ucZhw9 Senior Product Designer - https://lnkd.in/d3qhv84q QA Engineer - https://lnkd.in/d5Gzp_u5 Ready to join us? Explore more open roles and apply now - https://careers.adapty.io/ 

Weekly subscription market is now over 55% Weekly subscriptions dominate. Market share surged from 36.8% in 2022 to over 55% in 2024. Léa Samrani, Product & Growth Advisor for subscription apps, shares her insights: "Longer durations typically have lower churn and higher LTV. So why the rise of weekly plans? Trial alternative: They offer a low-commitment way for users to try a product, replacing 7-day free trials while still generating revenue. Price framing: A higher weekly price makes the monthly plan seem more cost-effective and more attractive. Commitment issues: The weekly plan can convert users who might not commit to longer subscriptions, providing a flexible option based on user behavior. Check the full report → https://lnkd.in/d6TZvGHv

Get more out of your app with Paywall Builder 3.0! Creating paywalls just got easier. Adapty’s Paywall Builder 3.0 is here to help you take your app's monetization to the next level. Here’s why you should consider making the switch: Fully customizable layout: ▪ Build paywalls from scratch with native elements for a smooth user experience. ▪ Drag-and-drop interface makes it simple to customize and adjust. Enhanced widget system: ▪ Card. Fill with images, text, or lists. Perfect for unique info blocks like social proof. ▪ Timer. Add countdowns to highlight limited-time offers. ▪ Toggle. Switch free trials on or off to boost conversions. ▪ Carousel. Showcase user reviews with an auto-scrolling slider. Long paywalls: ▪ Create landing page-style paywalls with detailed information about your app’s premium features, customer reviews, and awards. This isn't just an update; it’s a whole new way to design paywalls. Check out the new features in our blog article - the link in the comment ⬇

You’ve been asking us different questions since the release of our “State of In-App Subscriptions 2024” report. These are the most common ones, and we’ll answer them tomorrow at our exclusive webinar! Join us on July 16 at 15:00 (GMT), the link is in the comments. Have any other questions you'd like us to address tomorrow? Share them below! We look forward to an engaging and insightful discussion. See you there!

Transform your in-app subscriptions in 2024! Join us for an exclusive webinar to discuss together with Kirill Potekhin, Léa Samrani, Anton Marchanka, and Vahe Baghdasaryan our "State of In-App Subscriptions 2024" report. Why attend? - Get expert advice on implementing weekly subscriptions. - Understand regional differences in LTV for optimal strategy. - Discover AI tools to enhance app performance and profitability. - Learn from real-world examples with actionable tips. Spaces are limited, secure your spot now → https://lnkd.in/dunYM_Sk

Your paywall is the gateway to success. Every app needs an optimized paywall. It’s where users decide to buy or leave. Here’s why A/B testing is crucial for improving this critical point. Dive into our post series to master paywall A/B testing. Learn how to avoid mistakes and optimize your app's revenue potential. Check out the carousel and stay tuned!

The US dominates in-app subscription market Did you know that the US holds 50.5% of the global in-app subscription market? That's half of all sales worldwide. Here’s an insight from industry expert Marcus Burke, Meta ads consultant for apps: "The US is a special beast: 58.81% of US users are on iOS and most of the revenue is. With SKAN, the entry barrier has risen: When CPIs are high and privacy thresholds can’t be met, ad platforms have little signal to work with. To crack the market: think in country-tiers, test creatives in other geos, and consider web2app and AEM in addition to SKAN." Check the full report → https://lnkd.in/d6TZvGHv

3 principles to live by to increase paywall conversion At #AdaptyConf, Nathan Hudson 🚀 shared his insights on turning your paywall into a value engine. Let's break it down: 1. Communicate the value of your app as clearly and concisely as possible. Avoid generic headlines like "Go premium" or "Choose your plan". Instead, highlight the main benefit. 2. Context is key. Integrate your paywall within the app's flow. Tailor the design to where the user is in their journey. Avoid overwhelming users with too many features like long lists. However, sometimes feature lists are ideal for apps with no onboarding journey, functional apps, or low-cost apps. 3. Leave no stone unturned. Answer the questions that hold users back from subscribing. Making a big promise is step one. Persuading them you can deliver drives conversion, even before the trial starts. Potential worries: 1) Price in relation to the size of the problem → offer first-time discounts or limited freemium usage with a clear savings display. Showing the price on the purchase button can reduce conversion. 2) Price in relation to the quality of your product → a seamless, beautiful experience makes users more willing to pay. 3) The belief that user's circumstances are different → show users they aren’t unique in their needs through reviews. 4) The concern that you'll bill them before they can cancel → assure users they won't be billed before they can cancel. Bonus principle: ditch the playbook. Test new ideas that others haven't tried. Building a compelling paywall isn't just about design; it's about clear communication, contextual integration, and experiments.