adam&eveDDB US reposted this
Paralympians have taken to Instagram to reveal why they won't be participating at Paris 2024... Instead, they remind us that they will be competing, as Paralympians have often been praised simply for taking part in sport and not because of their elite skills or fierce drive to win 🏅 Check out the full article on LBBonline - Little Black Book: https://bit.ly/4dNKiBd #advertising #marketing #campaign #creativity #paralympics - International Paralympic Committee: Craig Spence, Gisella “Gipy” Duarte de las Casas, Mariel Avalos, Erin Chapman adam&eveDDB: Richard Brim, Martin Beverley, Liora Ingram, Miranda Hipwell, Sam Lecoeur, Tejen Shah, Zahra Ahmed adam&eveDDB US: Daniel Bonder, David Brown, Rafa Oliveira, Chris Brailey, Abbie Noon, Jonny Weiss, Bree Hopenwasser, Kimmy Harvey, Riley Bourbon, Caroline Winterton, James Rowe, Mitch Horton, João Lucas Rios, Coco McGuire, Niko Brown, Tommy Lombardi