Adalytics

🌟 Adalytics Joins the AdExchanger Programmatic Power Players 50! 🌟 We're excited to announce that Adalytics has been named to the AdExchanger Programmatic Power Players list. Our inclusion on this list validates our commitment to delivering advanced ad verification and optimization solutions. With over $1 billion USD in media spend under audit. It reflects the trust and adoption of our technology by the world's leading Fortune 500 brands. Thank you to our team, clients, and Ad Exchanger for this incredible honor. We look forward to continuing our work advancing the industry and protecting brand clients.

Adalytics is pioneering domain spoofing detection capabilities for Fortune 500 brands! We are the premier analytics partner to uncover industry news-making instances of domain spoofing multiple times over. Our methodology combines in ad measurement pixels with log file analysis to validate every impression across the media supply chain from multiple measurement points. If you'd like to learn more or would like a demo of these capabilities. Please reach out through our contact page found below. https://lnkd.in/e_EjZPVP

Exclusive: Forbes for years ran an alternate version of its website where it packed ads that were intended to run on Forbes.com, another sign that brands don’t always get what they pay for in the opaque digital-advertising market.

Does Forbes operate “made for advertising” pages and transact mis-declared ad inventory?

We are proud to announce that Adalytics has received the Most Significant Impact award at the 20th Annual Awards for Leadership in Interactive and Multiplatform Television during TVOT SF 2024. This recognition underscores our contributions and impact on the advertising industry in 2023. Our Founder, Krzysztof F., adds, "At Adalytics, we streamline the advertising process, empowering CMOs with unparalleled insights for strategic media space advantages. I extend my deepest gratitude to all the industry leaders and brand marketers who have trusted Adalytics this past year to safeguard & enhance their media campaigns". Thank you to ITVT/TVOT and our peers across agencies, ad tech firms & brands who voted for us, our dedicated team, and our partners for empowering us in our mission.

Yesterday, Adalytics released yet another bombshell report that ripped the curtain back on programmatic media’s continued infestation of made for advertising sites (MFAs) that sap money from advertisers and offer no real value in return. The report, which builds on the great work that the Association of National Advertisers revealed in their Programmatic Transparency Study (https://lnkd.in/eS_YiaBy) released on December 5 of last year, highlights several good actors, who have all eradicated MFAs from their platforms, amid a sea of bad ones who have not. It’s very gratifying to me that the good actors called out in the report are all run by friends of mine who I know to be high integrity leaders who all take a long-term view of the hygiene of the digital supply chain. These include David Kohl, President and CEO of TRUSTX and Harry Kargman, Founder and CEO of Kargo on the supply side and Jeff Green, co-Founder and CEO of The Trade Desk on the demand side. We need more leaders like these who consistently prioritize transparency and accountability in their approach to the business and remind us all of what’s truly possible when you build a clean and well-lit environment for buyers and sellers to transact within. Congratulations to Krzysztof F., founder of Adalytics, for once again doing the work to uncover this ongoing scandal which defrauds advertisers and exposes ad verification companies and agencies collective inability or unwillingness - or both - to do their jobs and ensure that MFAs did not siphon off their clients’ investment in exchange for worthless media inventory. Why can’t agencies and ad verification companies solve this as easily as Adalytics can expose it? #incentives #transparency #MFA #programmaticadvertising #supplychain Fiducia DLT TAG TrustNet Ad Fontes Media https://lnkd.in/eea9XTZs

I have spent quite a bit of time with Adalytics over the past 12 months and I continue to be amazed at the incredible detail their research offers. There seems to be *some* noise when the research comes out and then we all go back and hide in our shells without acknowledging the fact that the industry is incredibly flawed. 💡A RMN that delivers 100K+ impressions over a 7 day period should be questioned by any marketer. With a 14-day attribution window, it's no wonder we re-introduced the concept of cookie bombing via MFA websites. How many marketers are actually digging into their log files? To quote one of the all time best, "Will the real marketers please stand up" 🛑 As an industry we all know these things are happening, but the real question is what are we going to do about it? We must stand up to what is right to deliver a business' objectives, cheap scale is not the answer as it creates cesspools of inventory which inherently creates obscure attribution methodologies. It's time we start to speak up for what is right and what is wrong. Brands need to take a hard look in the mirror and start to change the conversation internally with their leaders. By chasing costs we create false attribution which inherently is driving poor enterprise investment decisions being made. We can and should be better, but we must come together to change the industry for good, the way Adalytics has been opening everyone's eyes to what is happening. Also CC: Kargo and Harry Kargman, for what I already knew, but glad they got the recognition, for having one of the more buttoned up ecosystems in the industry.

Fantastic research (again!) from Adalytics on the problem of MFA inventory from a brand’s perspective. https://lnkd.in/grtVqfpY

Are Amazon and other ad tech vendors serving ANA members’ ads on “Made for Arbitrage” websites in 2024? https://lnkd.in/empz2RET