Ad Tech Explained

What is The Trade Desk's Premium Internet? 1. A rebranding exercise of the Internet to entice advertiser budgets away from the closed walled gardens of Google and Meta 2. A call to action for publishers to clean up their acts to maximize their potential demand from The Trade Desk 3. A new paradigm of targeting quality inventory across the open web within The Trade Desk's platform 4. A storytelling tactic to weave a compelling narrative for investors to align with The Trade Desk's vision of maintaining growth More here: https://lnkd.in/gZvPGWsQ

AI answer engines could severely reduce publisher traffic and advertising revenue. Read this post to learn how publishers can overcome this challenge. https://lnkd.in/gXWmey9f

Learn about Microsoft’s Ad Selection API and why it may be a superior alternative to Google’s Protected Audience API. https://lnkd.in/gSNqtUCe

This is how I view the value of different groups of users in the next era of ad tech. Read the full breakdown of the framework here: https://lnkd.in/e6CAg47u

If you are considering buying the Reddit IPO, look at this chart. These users do not tolerate advanced advertising, and Reddit has no clue how to extract value from its user base.

Programmatic timeouts explained 👇 Learn how programmatic timeouts ensure swift ad transactions to deliver a seamless user experience. https://lnkd.in/dFzzMbFE

Generative AI ushers in a new era of creativity across all industries, and advertising is no exception. The technology can utterly transform how marketers optimize campaigns, craft messaging, and conduct storytelling. https://lnkd.in/gKySXeHy

Walmart has plenty of room to grow in retail media, plus advertising offers a highly profitable segment of its business relative to its retail arm. Acquiring Vizio may fit neatly into a strategy to propel growth and compete more fiercely with Amazon. Full analysis here: https://lnkd.in/g8PdXkHQ

I wrote this to help you understand what advertising features you lose when Google removes third-party cookies and IP addresses of Chrome users. https://lnkd.in/ebNiigjv