Chad Broude, co-chief creative officer of Highdive, said the key to keeping the NHL voice relevant is a team that knows the game, describing himself, along with writers, editors and art directors on the account, as “diehard” hockey fans.
About us
Ad Age, a Crain family brand, is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape. Created in 1930 to cover a burgeoning industry with objectivity, accuracy, and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting. From vital print editions to must-attend events and innovative platform offerings, its industry-leading offerings include the coveted A-List & Creativity Awards, Ad Age Small Agency Conference & Awards, and proprietary data such as the Leading National Advertisers Report from the Ad Age Datacenter.
- Website
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http://www.adage.com
External link for Ad Age
- Industry
- Book and Periodical Publishing
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- advertising, marketing, news, digital, and media
Locations
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Primary
685 Third Avenue
New York, NY 10017, US
Employees at Ad Age
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Shana Starr
President @ Bastion Amplify | Driven Marketing Executive | Proven Team Leader | Growth Driver | Strategist | Entrepreneur | Brand Enthusiast | Built…
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Kurt Kaufer
Co-Founder & Chief Growth Officer | Investor | Advisor | Fast Co. Exec Board | IAB Agency Council | Forbes Agency Council
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Jessica Wohl
Senior Editor at Ad Age
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Brett Alter
Updates
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In competitive markets, having the trust of your consumers could be the greatest ROI factor available. Here’s how to earn—and leverage—that consumer confidence. Read more from our Publishing Partner, Trustpilot. #ad https://lnkd.in/gc4Sv7aS
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Five areas that are top of mind for agency CEOs and leaders heading into 2025.
5 challenges facing agency leaders as 2025 looms
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Adobe’s AI tool helped Mattel streamline how it designed two Barbie boxes for store shelves this holiday season.
How Mattel used AI to create packaging for Barbie dolls
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Join Ad Age and Peter Crofut for an enlightening conversation with CTV and advertising industry leaders as we dissect current marketing challenges and how the industry can deliver on CTV’s potential. Register for this webcast today! Made possible by Wurl. #ad https://lnkd.in/gqwmsxEh
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Terry Crews’ agency Super Serious makes Noah Lyles and Tyreek Hill race a reality.
Agency news you need to know this week
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Nestlé is responding to the rise of GLP-1 drugs like Ozempic and Wegovy with the launch of a new food brand, Vital Pursuit.
Inside Nestlé’s launch of a food brand for GLP-1 users—and how the packaging and design came together
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Heinz pulls ads that critics said contained imagery that had echoes of blackface and minstrel shows.
Heinz apologizes and pulls ad with imagery reminiscent of blackface
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Arts & Letters engaged U.K. animation design company Ilovedust to produce an array of on-court highlights in a new ad for “NBA on ESPN.” https://lnkd.in/ehQbUYvr