Accredible

The 2024 State of Credentialing report is now live! Thanks to the 1,000+ learners and 200 education and training leaders who shared their perspectives to help answer: ❓ What’s the current “state of” organizations issuing credentials? ❓What can we learn from the most successful learning programs? ❓ What do learners want from courses? ❓Are credentials helping them meet their career goals? - And much more Spoiler: 96% of learners who earned a digital credential consider it valuable for their careers and credential issuers have a MASSIVE opportunity to engage the 92% of learners who plan to take additional courses in the next 2 years. Dive into the report to discover more 👉 https://ow.ly/oTXa50SH973 Also, a huge thank you to those who contributed to this report, including the American Council on Exercise (ACE Fitness), Caveon , Kryterion, Inc., Prolydian, McGraw Hill, and Frank Sorokach from Penn State University. And a special thanks to our research partner, Mantis Research.

Did you know that only a third of credential issuers send a reminder for learners to open and share their credentials? Without follow-ups, you could be missing out on critical opportunities to drive engagement, brand awareness, and reenrollment. With the launch of our Email Campaigns functionality, we've seen how effective targeted campaigns can be in boosting credential engagement and sharing rates. Leading credential programs are already seeing impressive results: - UiPath increased LinkedIn profile adds by 26.7% and shares by 19.7% with targeted email reminders - The George Washington University College of Professional Studies saw a staggering 580.6% increase in LinkedIn share rates - InsideTrack achieved a 46.4% boost in credential shares using our Email Campaigns Thomas Mastro, Director of Strategic Initiatives & Planning at The George Washington University College of Professional Studies, shares, “If I were to be a first-time customer again, pitching Email Campaigns from the beginning would’ve made the case for Accredible that much stronger.” Whether you’re looking to increase credential visibility, encourage renewals, or promote additional courses, the right follow-up strategy can make all the difference. Explore how you can replicate these results and maximize your credentialing efforts in our latest blog post. https://ow.ly/6Z1y50Tfol4

In this era where 88% of education leaders view alternative and microcredentialing as essential for their future, Syracuse University stands out with a model that's transforming how we think about student achievement and institutional growth. Over the past 3 years, Syracuse developed and scaled a comprehensive portfolio of instructor-led, instructor-guided, or self-guided microcredentials that's helped thousands of learners across multiple disciplines enhance their professional skills with digital badges and certificates. Join us on September 17 to hear Syracuse’s Art Thomas and Allison Roth, M.S. share: - Strategies for developing microcredential governance - Tips for gaining institution-wide collaboration - Solutions to common scaling challenges - The marketing power of shareable digital badges Grab your seat today!

As the job market evolves, digital credentials are becoming an increasingly valuable asset in a learner's career toolkit. In fact, we found 96% of learners who earned a digital credential consider it valuable for their career, and 78% believe it increases their chances of getting a job offer. (2024 State of Credentialing) However, for credential issuers, effectively conveying these benefits is crucial. Here are some strategies: 1) Highlight immediate value: Emphasize the instant issuance and usability of digital credentials. 2) Showcase versatility: Demonstrate the various platforms and methods for sharing credentials. 3) Provide usage guidance: Offer tips on how to effectively incorporate digital credentials into job applications and professional profiles. 3) Illustrate career impact: Share success stories and statistics on how digital credentials have helped learners advance their careers. 4) Explain enhanced credibility: Detail the security features and verification process that make digital credentials trustworthy. By clearly communicating these benefits, you can help learners understand the full potential of their digital achievements — increasing learner satisfaction and market value and, with it, your program’s value. What strategies have you found worked in helping learners understand AND use the value of digital credentials?

Building a thriving ecosystem of certified professionals is key to success in today's competitive landscape. Competing against legacy HR tech platforms that have built their distinct brand presence over the past 20 years, Darwinbox needed to differentiate itself as the premier solution in every way, from its product to its learning experience. They have done just that — building an end-to-end learning ecosystem that helps employees, customers, and partners build their skills and careers. In the 4 months with Accredible, Darwinbox has: - Developed and launched 4 certification Pathways  - Increased credential issuance by 60% - Boosted credential open rates by 46% - Improved credential sharing by 64% — elevating its brand presence and program referrals “In four months, our rate of issuing credentials has improved by 60%. Why? Because with Accredible, we’re able to show learners the value of a credential — they get mini bragging rights and can show employers they are qualified.” - Chaitanya Deepak PMP, CSM, CSQA, Associate Director, Training & Development Check out the video from Chaitanya and more of their story in our customer spotlight. 👉 https://ow.ly/KjlT50T7CuA

A recent UPCEA snap poll revealed that while 89% of higher education institutions offer online graduate programs, only 68% actively market them to their undergraduate alumni. This is a significant missed opportunity, as marketing to alumni is more cost-effective and more likely to resonate with those already familiar with your institution. The biggest challenge for institutions not marketing graduate programs? Lack of access to alumni contact information (80% of institutions). So, how can you solve this problem and boost graduate program enrollment? A few ideas: 1. Issue digital credentials to both graduate and undergraduate students. This will not only help them effectively represent their achievements, but sharing them online will also increase program awareness and referrals. 2. Spotlight alumni via a Spotlight Directory. Not only do 84% of learners want to be included in an online directory of credential holders (2024 State of Credentialing), but in doing so, you give alumni a competitive edge and help connect them with future opportunities — which, in turn, increases the value and demand for your credentials. 3. Leverage targeted Email Campaigns to market online graduate programs to alumni, using triggered emails to reach credential recipients at key moments. Let’s turn your alumni into lifelong learners.

It’s always great to meet customers in person at industry events. Last week, our team connected with Jim Piechowski, CAE, Kevin Hock, and Brian Hock, CMA, CIA, CSCA, CRMA, FMAA from HOCK international at #ASAE24. These education leaders are powering up their accounting, tax, and finance exam prep training with Accredible digital credentials. Fun fact: Thanks to them and our Implementation Team, HOCK went live in just 3 weeks and now issues thousands of digital credentials monthly to its learners!

Say hello to Jake Ford, our outstanding Senior Product Manager who just celebrated his 10th Accrediversary! 👋 When Jake joined Accredible, he brought a unique blend of architecture studies and startup experience. His journey from design consultant to Senior Product Manager is a testament to his versatility and drive. Jake's been instrumental in shaping our product, from crafting our earliest marketing sites to spearheading game-changing features like Email Campaigns. Jake's passion for Accredible's mission stems from his long-standing interest in communicating the value of learning. He believes in giving people adequate credit for their skills and certifications to boost their careers — a vision that perfectly aligns with Accredible's goals. When he's not revolutionizing our product, Jake's weekends are packed with action! You might find him hitting a new PR in Olympic lifting, enjoying a hard-fought tennis match, or trying to keep his golf score under 90 (and his ball count intact!). A perfect Sunday evening for Jake? Whipping up a gourmet dinner from scratch. Jake's innovative thinking and dedication to understanding customer needs continue to drive Accredible forward, making him a key player in our success. Have questions for Jake about product management or his journey at Accredible? Drop them in the comments below! ⬇️

Why should I issue digital credentials? While the benefits to your learners are widely documented — including 96% of learners who earned a digital credential consider it valuable for their career, and 78% believe it increases their chances of getting a job offer — are digital credentials equally valuable on the institutional side? Although we’re a little biased, the data clearly shows “yes.” The 2024 State of Credentialing report revealed that 94% of training and education leaders who have adopted digital credentials report a positive impact on their business. But what are those benefits? Let’s explore a few. 1. They increase online sharing and brand awareness — Digital credentials make it easier for learners to instantly share their achievements online, leading to greater brand exposure and referrals for your organization. 52% of issuers experienced increased credential sharing after adopting digital credentials, while 48% reported enhanced brand reputation and awareness. 2. They increase engagement and continuous skill development — Whether you’re a training and education provider or an employer, digital credentials are powerful drivers of learner (or employee) engagement and continuous skill development. By providing immediate recognition yet being stackable (via microcredentials), they satisfy the modern need for instant gratification and encourage ongoing learning. And the impact on engagement is significant. According to the same research, 60% of learners are more likely to complete a course when a digital credential is offered. Additionally, IBM found that 87% of IBM badge earners reported higher engagement levels, and 50% returned for additional credentials. 3. They provide valuable data and insights to improve program strategies — Digital credentials can be managed and tracked in a centralized system, giving organizations valuable insights into how and where their credentials are used. This data can help inform program improvements and strategic decisions. Find these and 5 other significant benefits, and examples of how organizations have benefited from adopting digital credentials in our latest blog post. https://ow.ly/jO6H50SYBgP

Time to celebrate! Accredible is #1638 on the 2024 Inc. Magazine 5000 list! 🎉 This is our second consecutive year of making the list. As our CEO and co-founder Danny King said, “Our selection and company growth is a testament to the work of every Accredible and the value that we deliver to our customers. 11 years in, our mission to empower individuals with a comprehensive and verifiable snapshot of their skills and competencies has never been more important and fulfilling.” Congrats to all who made it! #Inc5000