Accenture Song

The trends of today are shaping the world of tomorrow—and each trend offers insight for leaders and innovators preparing for the future of work and life. From digital trust challenges to redefining dignity in the workplace, discover how these shifts impact us all. Get the #AccentureLifeTrends report: https://accntu.re/4gvjdF2 [Video Description: The video opens with a card stock box with a purple Accenture logo. Hands come in to open the box to reveal the Life Trends for 2025. Copy reads, “Get ready to unbox the future where today’s trends shape tomorrow’s reality.” 5 images appear in the box, representing each life trend. The images are blurry, then each one comes into focus as they are described. The first clip shows someone scrolling through Instagram, then images of a real smiling face followed by a deepfake image. Copy reads, “With trust in the spotlight, doubt arises with every click and connection. What’s real and what’s deceptive?” The next trend image is a blindfolded child hitting a piñata, transitioning to a child watching her iPad with cat headphones. Copy reads, “Families are facing a tough challenge while raising their young. How do children stay connected and protected in a world of screens?” The next trend transitions to an influencer recording himself in front of a ring light and a woman cutting her own bangs. Copy reads, “Fast solutions win. From health hacks to financial shortcuts, people want it now, not later.” The next trend transitions to the shades at an office building, and two coworkers working together in front of a computer. Copy reads, “At work, dignity matters more than ever. Purpose, respect and value are being redefined as tech influences reshape work.” The final trend is a man running outside on a mountainside. Copy reads, “A return to nature and real connections—people are stepping back from screens to embrace the natural world." Images recede back into the box. Copy reads, “Each trend is a glimpse into the future.” Hands come back in and close the box. Copy reads, “Dive deeper to be ready for what’s next.”]

Step into the streets of Gotham like never before! Our VFX team brought the iconic city to life for #ThePenguin, digitally crafting the skyline and stunning fire and water simulations. From the captivating opening to the unforgettable finale, witness the mood we added to Gotham’s dark streets. Dive deeper into our VFX work here. https://accntu.re/3PprT3T [The video opens on a black screen displaying the text: Accenture Song #VFX. Darkness fades into Gotham’s rain-slicked streets, where lamplight reflects off glistening pavement. Old bridges and abandoned underpasses appear, transitioning seamlessly into a layered montage of half-rendered cityscapes and fully realized scenes. Here, the intricate VFX process takes center stage: unfinished gray models evolve into textured, atmospheric nighttime skylines. Sparks flicker in shadowy corners as the subtle title card appears: HBO Original DC The Penguin: VFX Breakdown by Accenture Song. Smooth transitions guide the viewer from raw, grayscale geometry to richly detailed alleys, where dripping pipes and weathered signage take shape. Tunnels and water gates transform from bare mock-ups to grimy, lifelike spaces, brimming with depth and decay. A mansion engulfed in flames shifts from a stark wireframe to a roaring inferno, its fiery glow reflecting off snow and stone with stunning realism. The journey culminates with a view of Gotham’s iconic skyline, focusing on a grand hotel. Initially presented as a skeletal framework, the structure is brought to life with warm lighting, intricate details, and elegant figures within. The video closes with Gotham’s ominous skyline, crowned by the Bat-Signal piercing dense clouds above a towering skyscraper. The final frame fades to black, once again displaying the text: Accenture Song #VFX.]

It’s not only about speed and productivity—#GenAI can help unlock new possibilities and empower consumers. Discover how in the latest episode of #BuiltForChange with Baiju Shah, our Global Chief Strategy Officer, and Corie Barry, CEO of Best Buy. https://lnkd.in/ebWM9GHS [Video description: Baiju Shah is pictured on the right as his words appear to the left of him, reading: ”I get excited about using Gen AI not just to make things go faster or to create more. I get excited about using Gen AI to matter more." The Built for Change logo appears below the animated text.]

Unlocking Creativity with Technology 🎶✨ Our very own Bob Markham connects with Bose Corporation CMO Jim Mollica on NBCU Advertising & Partnerships exclusive thought-leadership series, CMO NOW, to explore how the power of the human touch—amplified by technology—unlocks new possibilities. Together, they dive into the transformative role of #GenerativeAI in empowering musicians and artists to create music that truly resonates with their audiences.   🎥 Watch the full interview here: https://lnkd.in/escpeuNJ   #CMONOW #CannesLions2024

Companies grow when they’re solving, not selling. Hear our CEO, David Droga chat with Forbes on how marketing is more than just advertising, and the difference between solving and selling. Available on Forbes and wherever you get your podcasts: https://lnkd.in/eVuhjYG6 [Image Description: The image is a promotional banner for the Forbes podcast “The CEO’s Guide to Marketing” with Seth Matlins. It features a clean and professional design with a predominantly green background, enhanced by overlapping circular shapes for depth. On the left is a black-and-white photo of David Droga, CEO of Accenture Song, while the right side highlights the episode’s theme: “the difference between solving and selling.” In the bottom-right corner, a smaller icon displays Seth Matlins’ photo alongside podcast branding, noting that the podcast is available on various platforms.]

Celebrating Droga5’s incredible accomplishment at the 2024 Global Multi-Region Effie Awards! 🌟 Here’s to pushing boundaries and achieving great things together! 💜

Explore our #AccentureLifeTrends 2025 to learn more: https://accntu.re/4flsfnt

Our Katie Burke breaks down the key insights from #AccentureLifeTrends 2025. From navigating digital trust to creating people-first workplaces that preserve the dignity of work, discover the trends shaping business in the next year: https://accntu.re/3YM6Xbx [Video Description: The video introduces the “Accenture Life Trends 2025” report, featuring Katie Burke standing against a softly blurred background with curved architectural lines and warm lighting. She has shoulder-length, light blonde hair, wears a brown vest layered over a floral-patterned blouse with rolled-up sleeves, and pairs it with blue jeans. She discusses key aspects of the 2025 trends. The final frame shifts to a vibrant, abstract background in shades of pink and purple, with “Accenture Life Trends 2025” prominently displayed.]

Trust online is in the spotlight as people scrutinize what they see and what they believe—affecting how they interact with businesses trying to reach them. Read the full report to see how staying relevant is key to growth: https://accntu.re/4fu0Yyw #AccentureLifeTrends [Image Description: Frame 1: Businesswoman in red top amid purple light background with the text 'Accenture Life Trends 2025, Swipe to see the trends changing the way we live and work.’ overlaid on top Frame 2: Film strip of woman in floral kimono looks onto cityscape at night with the text ‘Trend 1, cost of hesitations, People are hitting the pause button because they can’t automatically trust online content.’ overlaid on top Frame 3: Blindfolded boy wields stick in attempt to strike colorful piñata with the text ‘Trend 2, parent trap, Parents want to protect their kids from the downsides of digital life.’ overlaid on top Frame 4: Film strip of teenage girl with pink hair cutting her own bangs with the text ‘Trend 3, impatience economy, People are looking to the crowd for answers on how to reach their goals faster.’ overlaid on top Frame 5: Window washer using squeegee on highrise building with the text ‘Trend 4, the dignity of work, Companies need to know how to motivate employees in ways that matter.’ overlaid on top Frame 6: Film strip of man on bicycle glancing behind himself on sunset ride with the text ‘Trend 5, social rewilding, We’re getting back to nature and connecting face-to-face. See how in this year’s report.’ overlaid on top]

This past weekend in Berlin, our teams at Song and Work & Co were recognized at the 2024 Red Dot Awards Ceremony for Brand and Communication Design. This year marked a record number of honors across multiple client projects and industries —including "Best of the Best", the highest recognition. The International Red Dot Design Award underscore our commitment to delivering the highest quality, most innovative design and digital products work. A special thank you to all our clients for their partnership and trust, and congratulations to all the winners! Dawn Moses Robbin Groß [Image Descriptions: In the first image, a hand holds a sleek, tall Red Dot Award trophy with a black and silver design. The front of the trophy reads: “Red Dot Award: Brands & Communication Design 2024, Best of the Best, Mellon Foundation.” It credits the design and technology firm “Work & Co” from New York and names the Mellon Foundation as the client. The second image shows four people in formal attire standing on stage with a large Red Dot logo in the background. The individual second from the left holds the Red Dot Award trophy, smiling confidently. The group appears cheerful, celebrating the achievement in a vibrant and professional setting.]