Yesterday, Eicoff’s Joy Woods teamed up with Shannon Brower from Springs Window Fashions (parent company of SunSetter Products) for an insightful discussion on SunSetter’s web attribution success. They shared how advanced analytics tracked customer journeys, optimized campaigns, and boosted conversions & ROI. It was a great collaboration and an impactful session! #SparkingGrowth
About us
Eicoff is a full-service, performance advertising agency that sparks growth for brands of all categories – across the landscapes of TV, digital and audio. Driven by data, our Media takes an always-on, always-improving approach to your investment. It’s why we continually deliver greater reach, response and ROI. We are constantly innovating and testing, too. Since the start of CTV, we were there. First to market with Hulu’s performance team. In 2021, we saw a 90% client success rate on Streaming TV. And with rise in popularity of Audio, we’ve helped clients find terrific outcomes across that space, too. Our Analytics brings incredible clarity and insight to measurement. Our proprietary platform, EiQ, was built from the ground up by partnering with the top names in data tech. Today, we utilize the latest technology to help you find and reach the right audience, measure advertising’s impact across channels, and optimize with clear direction. All to drive peak performance. Our Creative is crafted to inspire action. Our work has launched new products, been adapted and versioned for 30+ local markets, cleared shelves at retail and driven immediate growth while building brand equity for the future. Together, we all work to spark growth (for you) at every step. To learn more about how we can help your marketing efforts, visit Eicoff.com. Or reach out to our President, Delia Marshall at 312-527-7157. Let’s connect.
- Website
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https://www.eicoff.com
External link for Eicoff
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Chicago, Illinois
- Type
- Privately Held
- Specialties
- DRTV Advertising, Direct Response Television, Short-Form Advertising, Long-Form Advertising, Retail Trade Support, Hybrid, Analytics, Creative, Media Buying, Digital Video, Radio Advertising, Branding, Television Advertising, OTT Television, DTC , Healthcare Advertising, Lead Generation, StorySelling, and CTV
Locations
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Primary
333 N Green St
14th Floor
Chicago, Illinois 60607, US
Employees at Eicoff
Updates
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As commercials on streaming services become the new normal, it stands to reason people are minding them less. But data suggests they might also be paying them more attention. Read more about the trend here: https://lnkd.in/gfghw3na
Viewers Increasingly Tolerant of Ads; Streaming Video Experience Seen More Positively Than Others — eicoff.com
eicoff.com
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You're not Alone! ONLY 35% OF MARKETERS SAY THEIR SALES & MARKETING ARE ALIGNED* Sales and marketing teams struggle with data silos and communication barriers, leading to wasted budgets, poor customer experiences, and unmeasurable sales growth. It’s crucial to bridge this gap to drive better results and prove marketing’s impact on sales. *Via HubSpot’s 2024 State of Sales Report
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So excited to add more talent to our Media Team! Welcome to the Eicoff family, Rose Robinson! #NewHire #SparkingGrowth
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The Paris 2024 Olympics are here and the International Olympic Committee is ramping up its marketing game with digital engagement, social media, and big brand partnerships like Procter & Gamble and Samsung. By focusing on streaming platforms and creating diverse content, the IOC is adapting to new viewing habits. Take a closer look at what they are doing here. https://lnkd.in/gPAhZu4G
Inside the International Olympic Committee’s marketing playbook for Paris 2024 — eicoff.com
eicoff.com
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Much of Amazon Prime Day’s success is driven by AM/FM radio and podcast listeners, making audio advertising crucial for holiday media plans. Take a look as we break down a study highlighting the strong purchasing power of these audiences. And give us a call to discuss how Eicoff can help you add audio to your media mix! #AmazonPrimeDay #AMFMRadio #PodcastListeners #AudioAdvertising #HolidayMediaPlans #Eicoff #MediaMix #AdvertisingStrategy #BrandEquity #MarketingInsights
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Excited to share our new advertising campaign for Relief Factor Co. As you’ll see in our spot, Relief Factor doesn’t simply mask pain, it helps your body eliminate it. It's 100% drug-free and 100% not what Pain wants to hear. A great big thank you to Thinking Machine and Hootenanny for all the work it took to bring this project to life! (And stay tuned for more work from our two protagonists!) #ReliefFactor #PainRelief #DrugFree #Teamwork
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What a day! We recently visited the Off The Street Club at Camp Mathieu, where the kids we helped send are having an amazing time just being kids. Thanks to our Save Our Summer event, we raised enough to send 83 campers. We even joined in on a challenging scavenger hunt and an exhilarating off-road bike ride. The laughter and smiles were priceless! HUGE THANKS to our wonderful sponsors and donors who helped make this happen. #OffTheStreetClub #SummerCampFun #MakingADifference
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According to Emarketer, US political CTV ad spending is expected to climb to $1.56 Billion this year. Why the huge jump from 2020? Likely several reasons, from political advertisers catching up to how potential voters consume media to streaming services launching ad tiers. Read more:
U.S. political CTV ad spend projected to grow by 600% this presidential election cycle — eicoff.com
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