4U by Tia

4U by Tia

Personal Care Product Manufacturing

Your natural hair care journey, made simpler.

About us

Owned and founded by actress Tia Mowry, 4U is an accessible, high-performance haircare brand that elevates (and never weighs down) natural curls. Formulated specifically for 2C to 4C hair, 4U celebrates curls by offering clean, simple, and effective products - powered by science.

Website
www.4UbyTia.com
Industry
Personal Care Product Manufacturing
Company size
11-50 employees
Headquarters
Emeryville
Type
Public Company
Founded
2023

Locations

Employees at 4U by Tia

Updates

  • View organization page for 4U by Tia, graphic

    309 followers

    🎉 We’re thrilled to announce that we’ve been featured in InStyle's Magazine article, "My Frizzy, Breakage-Prone Hair Sheds Way Less With This $10 Strengthening Formula"! 🌟 Discover why our game-changing products are the go-to for natural hair. Click the link below to learn more! 👇 #InStyle #Haircare #NaturalHair #Feature #4UbyTia

    My Frizzy, Breakage-Prone Hair Sheds Way Less With This $10 Strengthening Shampoo

    My Frizzy, Breakage-Prone Hair Sheds Way Less With This $10 Strengthening Shampoo

    instyle.com

  • 4U by Tia reposted this

    View profile for Karima McDaniel, graphic

    President @4UbyTia | General Manager | Chief Marketing Officer | Brand Builder

    Let's talk hair! Join me for an exclusive Amazon Live with Tia Mowry! 💫 Tia will share her hair journey and the inspiration behind 4U by Tia. We will give a behind-the-scenes look at the brand, share our approach to clean curl care, and answer your questions LIVE. 📅 August 8 🕒 1:00 PM PST 🔗 Tune In: https://lnkd.in/grHjBeMJ #AmazonLive #4UbyTia #TiaMowry #BlackHairCare #CleanBeauty

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  • 4U by Tia reposted this

    View profile for Tia Mowry, graphic

    Founder at 4U by Tia

    Hello LinkedIn!   I am thrilled to finally join this incredible platform and connect with all of you—entrepreneurs, business leaders, fans, and fellow dreamers. Throughout my storied career, I've been fortunate to work with amazing individuals across various industries, and I've learned so much along the way. Now, I'm excited to share my journey, insights, and upcoming projects with you right here on LinkedIn.   Why LinkedIn and why now? It's simple: I believe this is the perfect space to foster meaningful connections and discussions about the things that matter most to me, such as my work with 4U by Tia. Beyond these ventures, I'm also excited to share that I have a reality show coming out soon! It's been a fulfilling journey, and I am eager to bring you along as I continue to grow and expand my portfolio.   I encourage you to comment, engage, and share your thoughts. Let's create a vibrant community where we can all learn from and inspire each other. Stay tuned for an upcoming LinkedIn interview where I will dive deeper into my journey and my professional playbook.   Thank you for the warm welcome, I look forward to connecting with you all!   Warm regards, Tia

  • 4U by Tia reposted this

    View profile for Shay'na Fields, graphic

    Comms Manager @ Walmart | Empowering Local Voices | Storytelling Strategist (MLS North Regional Lead)

    💡There's many ways to create impact, and there's no doubt that social media is a powerful one. 📲 This week, I had a fantastic conversation with store manager Lind, at store #5753, about the unique needs of the communities we serve. Every community has its own story: - Gen Zers may be looking for the perfect tools to kick off their content creation 🤳. We have a great selection of products to help them do just that. - Our multicultural customers can discover brands like Taraji P. Henson’s TPH or 4U by Tia Mowry at a price that can’t be beat! (I was excited to talk about this one 😄) I’m glad that we offer a diverse range of options to meet everyone's needs. - During Ramadan or Eid, many families are looking for ways to celebrate. We carry a wide variety of products at an affordable price, making it easier for them to observe this important holiday. The best part? Many customers might not even realize we have these options readily available! That's where our knowledgeable and passionate associates come in. ✨ By using social media, they're empowered to connect with customers, share the stories behind our products, and help them discover hidden gems! 💎 I’m so glad that I got a chance to witness how our stores are an integral part of the community. Be sure to follow your local Walmart FB or Instagram page if you haven’t already! 😊

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  • 4U by Tia reposted this

    View profile for Tia Mowry, graphic

    Founder at 4U by Tia

    Hello LinkedIn!   I am thrilled to finally join this incredible platform and connect with all of you—entrepreneurs, business leaders, fans, and fellow dreamers. Throughout my storied career, I've been fortunate to work with amazing individuals across various industries, and I've learned so much along the way. Now, I'm excited to share my journey, insights, and upcoming projects with you right here on LinkedIn.   Why LinkedIn and why now? It's simple: I believe this is the perfect space to foster meaningful connections and discussions about the things that matter most to me, such as my work with 4U by Tia. Beyond these ventures, I'm also excited to share that I have a reality show coming out soon! It's been a fulfilling journey, and I am eager to bring you along as I continue to grow and expand my portfolio.   I encourage you to comment, engage, and share your thoughts. Let's create a vibrant community where we can all learn from and inspire each other. Stay tuned for an upcoming LinkedIn interview where I will dive deeper into my journey and my professional playbook.   Thank you for the warm welcome, I look forward to connecting with you all!   Warm regards, Tia

  • 4U by Tia reposted this

    View organization page for MikMak, graphic

    12,018 followers

    💙Any day that starts with the brilliance of celebrity entrepreneur Tia Mowry of 4U by Tia and ends with inspiration from Colgate-Palmolive's Diana Haussling is one for the history books. Thank you to everyone who joined us yesterday at BRAVE COMMERCE Live in NYC! This event truly highlighted the collaborative energy of the community that BRAVE COMMERCE Podcast hosts Rachel Tipograph and Sarah Hofstetter have created. This event was a true joint effort with our BRAVE COMMERCE partners from Profitero. Thank you also to our event partners Meta, firstmovr, Bazaarvoice, Vizit, Salsify, Circana, and ProductWind for your support. We’re already looking forward to next year.🎉

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  • 4U by Tia reposted this

    View profile for Maddie Johnson, graphic

    Senior Marketing Associate @ Profitero

    And just like that, BRAVE COMMERCE Live happened! On Tuesday, the BRAVE COMMERCE Podcast came to life in an in-person event at Meta’s NYC offices, bringing together more than 175 brand executives to unwrap the era of intelligent commerce, explore how bravery drives growth in careers and industries, and highlight brand launches with 4U by Tia’s Karima McDaniel and Tia Mowry. We discussed the new consumer who has become more engaged, dynamic, and digitally influenced than ever before, covering all things eCommerce, Media, AI, and more. I was so proud to watch our work come to life alongside my amazing teammates Simone Dwyer, Marni Edelhart, Laura Wallace, Mike Black and Erin Kurland whose guidance and teamwork I couldn’t have done without. And, of course, our amazing hosts Sarah Hofstetter and Rachel Tipograph! Thank you to our wider Profitero team, MikMak, Meta (specifically Michael Iselin, Julie Lang,and Jessica Sberlati) our sponsors, and an amazing speaker lineup! Can’t wait to see what’s to come!! 💜 #BRAVECOMMERCE

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