Billups, a managed service agency specializing in OOH, recently announced an attention measurement solution it is making available for general use. 4A’s EVP of Media, Tech and Data Ashwini Karandikar weighed in for this story by Anthony Vargas noting that the new metric may encourage additional advertisers and brands to participate in OOH/DOOH and that standardizing measurement will be the key driver for growth. Read more on AdExchanger: https://bit.ly/4eO04fX?
About us
The 4A’s was established in 1917 to promote, advance, and defend the interests of our member agencies, employees and the advertising and marketing industries overall. We empower and equip our members to confidently navigate the ever-changing ecosystem of the agency world. We ensure they remain relevant, are positioned to compete, and have the resources to thrive and grow. With a focus on advocacy, talent and creating impact, the organization serves 600+ member agencies across 1,200 offices, which help direct more than 85% of total U.S. advertising spend. The 4A’s includes the 4A’s Benefits division, which insures more than 160,000 employees; the government relations team, who advocate for policies to support the industry; and the 4A’s Foundation, which advocates for and connects multicultural talent to the marketing industry by fostering a culture of curiosity, creativity and craft to fuel a more equitable future for the industry.
- Website
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http://www.4as.org/
External link for 4A's
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Nonprofit
- Founded
- 1917
- Specialties
- leadership, advocacy, guidance, and consulting
Locations
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Primary
25 W 45th St
16th Floor
New York, NY 10036, US
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1707 L Street NW, Suite #600
Washington DC, 20036, US
Employees at 4A's
Updates
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✨ Welcome to the 20th edition of Noteworthy News!✨ One of the most common questions we get from member agencies is 'what are other brands and agencies doing with AI?' So each week we've been highlighting our favorite examples and use cases. For this 20th edition of #NoteworthyNews we've pulled together a list of 20 of our favorites, and we want to hear from YOU. Leave other favorite examples in the comments, and VOTE for your favorite example here: https://lnkd.in/ef-phd4P 📊 Look for the results of this poll in next week’s edition. And don’t miss checking out the latest developments this week curated by Jeremy Lockhorn covering the Meta Connect Conference, misinformation woes, Ashwini Karandikar’s op-ed for MediaPost on the areas where human oversight is critical and more. #4AsNoteworthyAINews #GenAI
NOTEWORTHY NEWS: OUR TAKE ON THE LATEST AI/GENAI NEWS
4A's on LinkedIn
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Excited to be part of Anzu.io's Unlocking In-Game Measurement webinar on October 29th! Learn how intrinsic in-game ads are changing the way brands engage with gaming audiences and how you can measure success in this rapidly evolving space. Ashwini Karandikar will moderate the panel.
Join us on October 29 at 9 am PT | 12 pm ET | 4 pm BST to unlock in-game measurement! 🎮✨ We’re bringing together industry leaders to explore how intrinsic in-game advertising is revolutionizing the way brands connect with gaming audiences. Our expert panel includes: • Jeremy Tauber, VP Sales US at Anzu • Laetitia Guillaneuf, Marketing Insight Project Senior at Happydemics • Prasad Abhanave, Integrated Planning Manager at UM Worldwide • Kevin Villatoro, Group Director, Media Partnerships and Investment at dentsu • Ashwini Karandikar, EVP Media, Technology, Data at 4A's (Moderator) From integrating intrinsic in-game advertising into omnichannel strategies to the latest advancements in measurement guidelines, this session will be packed with actionable insights. Don’t miss this opportunity to have all your questions answered! 👉 Register now to secure your spot! https://hubs.ly/Q02QdNdQ0 #Gaming #AdTech #Webinar #IIGA #Measurement
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🌟 The world of agency comms is at a critical crossroads where emerging technologies, corporate reorganizations and shifting dynamics between journalism and PR converge—with cultural and political tensions added to the mix. Join thought leaders and visionaries from publishing, media, brands and agencies at the ANGLES conference as we explore the evolving challenges and opportunities shaping agency comms. Here’s what we’ll cover: 🔹 AI and reputation management 🔹 Must-attend events for comms professionals 🔹 Storytelling for business objectives 🔹 M&As and their impact on comms 🔹 How agencies are doing more with less 🔹 Positioning for new business success ... and more! Don't miss POV with the Press: Featuring - Kyle O'Brien, ADWEEK - Jameson Fleming, MM+M - Jeanine Poggi, Ad Age - Sabrina Sanchez, Ad Age and other journalists! Whether you manage comms for your agency or clients, this is a can’t-miss event. See you in New York on December 3. https://bit.ly/3ytHyKw #4AsEvents #AgencyComms #PR #MediaRelations #Storytelling #ReputationManagement #AI #POVWithThePress #BusinessSuccess #CommsConference #AgencyLife #AnglesConference #NYCEvents
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Addressing misinformation takes a collective effort from all corners of the industry. In our recent webinar with Zefr, we tackled this crucial topic, featuring insights from industry leaders like AJ Brown, COO at Brand Safety Institute, Dave Byrne, EVP Brand Safety & Privacy at IPG Mediabrands, Brittany Scott, VP of Measurement Partnerships at Zefr and Alison Pepper, EVP, Government Relations & Sustainability, 4A's. Watch the full discussion on the role of brands, platforms, and users in fighting misinformation, and how gen AI impacts this landscape. #brandsafety #uselection #misinformation #digitalresponsibility
“All of these different constituency groups have a role to play in making sure that we are adequately addressing misinformation in all of its forms.” - AJ Brown, COO at Brand Safety Institute Zefr & the 4A's recently co-hosted a webinar, “Election Readiness in Social," featuring leading industry voices including AJ Brown, COO at the Brand Safety Institute, Dave Byrne, EVP Brand Safety & Privacy at IPG Mediabrands, and Brittany Scott, VP of Measurement Partnerships at Zefr. A timely topic after last night's US vice-presidential debate, the full webinar offers a lengthy discussion on the complexity of misinformation on social, the acceleration of gen AI, and the responsibilities that users, platforms, brands, and the industry have in coming together to address this important issue. Watch the full webinar discussion here: https://lnkd.in/gmBEx5Fb #brandsafety #uselection #misinformaton #digitalresponsibility
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Register to watch our partner, Amazon Ads at unBoxed, their flagship advertising conference, live from Austin, TX on October 15 and October 16. Learn about new products and customer insights to help you build brands, optimize campaigns, reach new audiences, and more with Amazon Ads. https://bit.ly/3BEd1uw
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🎉 Welcome to the 4A's member community! We are delighted to have you join us as new members and look forward to empowering your success! 🙌 Quad 🙌 Burrell 🙌 919 Marketing 🙌 IW Group Inc. 🙌 Intertrend 🙌 Supernatural 🙌 Grafik 🙌 ODN 🙌 TUX -- Not a member yet? Reach out to discover how the 4A's can benefit your agency. ➡️ https://bit.ly/3X2B7aQ. #4As #NewMembers #AdvertisingCommunity #AgencyLife #WelcomeToThe4As
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📢 🤝 Equity & Inclusion Congress | Oct 21 | NYC Calling DEI and Talent leaders, activists, C-suite leaders and agency stakeholders! Join the 4A’s and 4A's Foundation for an in-person think tank to explore actionable strategies, case studies, success stories, client engagement tools, future-ready frameworks for DEIB efforts and a powerful network. Transformation starts with conversation. LEARN MORE AND REGISTER: https://bit.ly/3NaYsRP 🎤 Sessions Include: - Navigating the Noise - Keynote | Nathan Friedman, Co-President and Chief Marketing Officer, Understood.org - Resilient Advocacy: DEI During Times of Division - What’s Working: Organizational Processes for Sustainability - Future Readiness DEI: Trends and Challenges - C Suite Fireside Chat: Accountability & Transparency - Closing Workshop: Refocusing the Work followed by a Reception 💬 Speakers and moderators include: Kenya Rutland, Principal and Chief Enthusiasm Officer, KJR Consulting Christena J. Pyle (she/her), Chief Equity Officer, Americas at dentsu Shola Aminu, Senior Director, Operations & Inclusion, Ogilvy Janis Middleton, Chief Inclusion Officer, Guided By Good Adrianne C. Smith, SVP & Senior Partner, Chief Diversity & Inclusion Officer, FleishmanHillard Judy Jackson, President, JLC Ventures Marta Martinez, Managing Director: Data, Technology & Measurement, Google Sara Porritt, Chief Diversity Officer, Omnicom Media Group Geraldine White, Chief Diversity Officer, Publicis Groupe Adrienne Wright Cleveland Chief Operating & Culture Officer, The Martin Agency Cathy Chan Butler 4A’s, EVP, Talent, Equity and Learning Solutions and others! #DEIB #Equity #Inclusion #4AsEvents #EquityandInclusionCongress #EquityinAdvertising
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🏆🏅 Hearty congrats to GSD&M - Jay Chiat Awards Agency of the Year! Your commitment to excellence and groundbreaking strategic creativity has truly raised the bar.👏 We were so thrilled and proud to recognize your incredible achievement at the 2024 Jay Chiat Awards earlier this week!🎉 #4AsJayChiatAwards #AgencyOfTheYear #StrategicCreativity
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It's wonderful to see the many celebrations of Hispanic Heritage Month and Hispanic culture and heritage across the industry. For marketers and agencies looking to reach a Hispanic audience, here are some resources to help you become more culturally fluent and support your marketing strategy. 📝 This annual guide from the Hispanic Marketing Council (HMC) provides demographic profiles, media habits and language preferences of Hispanic consumers. GET THE 2024 GUIDE: https://bit.ly/4eK9aKM 📊 Get a comprehensive look at the importance of content and data in effectively reaching Hispanic consumers in this report by https://bit.ly/4eK9aug and Adam R. Jacobson. GET THE FULL REPORT: https://bit.ly/47OdlTH 🔍 Available only to member agencies, 4A's Research serves as your secondary research partner to help you tap into consumer and industry insights and trends. https://bit.ly/47V9lAW #HispanicHeritageMonth #4AsResearch
2024 Hispanic Market Guide | Hispanic Marketing Council
https://hispanicmarketingcouncil.org