You’re trying to create a unique brand identity. How can you use graphic design to achieve it?

The graphic should be such that it gives a brief idea about what the content talks about. It doesn't have to explain it entirely but create a buzz among the audience to stay till the end to read what's there. If you have specific brand colors and font, make sure to use them while you design the creative. Keep it minimal and not trend based, but also cover what's required to showcase your message.

Translate your values, mission, and personality into a unique visual language: colours, fonts, and imagery that tell your story. Create a memorable logo like Apple's Bitten Apple - simple yet iconic, reflecting your essence. Consistently apply this across all touchpoints, building trust and brand recognition. Use visuals to tell your story, evoke emotions, and connect with your audience. Think of Apple's minimalist product shots - communicating premium quality and simplicity. Embrace experimentation while staying true to your core. Like Apple, explore new trends while maintaining your unique visual identity. Remember, graphic design is more than aesthetics; it's a strategic tool to express your brand and connect with your audience.

From my experience Developing a clear brand strategy before diving into graphic design side of things is a good place to start i use a custom Brand questionnaire To uncover the characteristics associated with your brand, helping to shape the tone & style of your communication by Answer a series of questions that prompt you to define your brand as if it were a person, this help clarify the personality traits of your brand. Having a well-defined brand strategy ensures that your Design decisions align with your brand's identity, and target audience, and contribute to your business goals. It sets the tone for visual elements, messaging, and overall brand experience, creating a cohesive and memorable brand presence.

Always tou need to check and find with yourself and your team, what are the parameters, the define your company / your brand or yourself as individual? What will be the best interaction with your potential customers? (and I am talking about colors and fonts, characteristics.) What will make me unique compare to my competitors? Those questions will make it easier for you to understand how can you use your branding, to maximize your uniqueness in the market.

Here how I try to create a brand identity Adding a touch of care to every little detail. Playing around with a limited color palette on purpose. Making the logo both memorable and simple.

In my opinion, one’s brand strategy should never limit itself to a particular set of audience simplest and the easiest adaptive way is a by adapting family brand colours and fonts it gives you a flexibility of experimenting with variety of domain’s as well as aids your business from becoming rigid to a particular audience and strategy Thoughts added by : @jitakshjain

Creating a unique brand identity with graphic design requires a strategic approach to visual elements that represent your brand. Here are key steps to do this effectively: 1. Define Your Brand 2. Craft an Exclusive Logo 3. Establish Consistency in Visual Elements 4. Convey a Visual Narrative 5. Embrace a Unique Design Style 6. Design Branded Collateral 7. Integrate Brand-Specific Imagery 8. Prioritize User Experience (UX) Design 9. Stay Mindful of Trends 10. Seek Professional Assistance 11. Test and Refine Creating a unique brand identity is an ongoing process. As your brand evolves, your graphic design should adapt to stay distinctive and relevant.

Nowadays, brand identity has gone beyond mere graphic design - with audio, smell, interaction, experience, etc. media and touchpoints, the scope of the once-mighty logo and visual identity (originated in print media and packaging) has become somewhat diminished. However, what lies at the heart of brand identity is its clearly differentiated and memorable positioning in its consumers' minds - as well as their media preferences. Obtaining that, as well as coming up with a truly unique and distinctive cross-media identity, remains the main challenge for brand strategists.

Just follow your brand's colours, fonts and keep it appealing. Ensure that the graphic has a certain flow of information. In addition, read basic graphic design principles to improve upon your work.

Uma boa maneira de começar um projeto é alinhando os principais objetivos do cliente, um briefing nem sempre é suficiente, uma reunião após o alinhamento do briefing ajuda o cliente a perceber pontos que antes ele poderia não ter conhecimento. Isso ajuda bastante na hora de entregar um projeto bem encaixado reduzindo assim a chance de retorno e/ou ajustes.

Choosing brand colors is a crucial step in graphic design. Colors have the power to evoke emotions and convey messages. They shape the visual identity of our brand and help it stand out from others. When selecting colors, we should carefully consider what feelings and associations we want to evoke in our target audience. It's like painting a picture that brings our brand to life and leaves a lasting impression.

Aquí entra un aspecto importante que es la psicología del color. La misma se fundamenta en que los colores tienen relación intrínseca con el comportamiento humano. El color tiene una influencia tal, que puede crear sentimientos como: > Calma. > Alegría. > Tristeza. > Efusividad. Veamos algunos ejemplos: *Amarillo* Este color expresa amistad, optimismo y felicidad. ¿Qué marcas lo usan? McDonald's, Snapchat, Mailchimp. *Verde* Este color transmite armonía, naturaleza, ambiente, salud y paz. ¿Qué marcas lo usan? Starbucks, Spotify, Land Rover y Greenpeace. El color no es una casualidad, sino una forma que la marca también debe usar para crear su identidad y transmitir un claro mensaje. Nada queda al azar en el branding.

La psicología del color ayuda mucho a este proceso, una buena carta de colores y la utilización de apps que recomiendan colores secundarios para el color elegido. Crear una buena carta con colores a utilizar es indispensable, tomar nota de todos los códigos CMYK, RGB, HEX, PANTONE para tintas planas y, si es necesario carta de colores para pintura interior/exterior y para vinilos en caso se necesite campañas de publicidad exterior. Al tener esto por escrito, añadirlo al guideline advertising para presentarlo al cliente y que pueda ser difundido a los demás artífices en la industria gráfica, imprentas etc.

Yes, colors have a meaning and it is important to be aware of this. But my approach is also to look at the competition in addition to the appropriate meaning of the color - if all the brands in my competition choose the color blue, I could use a different color to stand out. I have studied color theory a lot and it is possible to find suitable associations for almost every color.

To create a unique brand identity, graphic design is important. Choose brand colors that reflect your personality and values. Consider your competitors, color psychology, accessibility, and keep it simple with no more than three or four colors.

I do not believe selection the colors after the strategy is the right step. There is so much more going on and it’s not a waterfall process. You need to create and define first the world you are in. How does it look like, what’s the vibe. And then you explore and find the right composition out of colors, font, imagery, story. Sometimes the colors are first, sometimes you find first the right graphical elements. It’s a creative process. So: strategy> emotional elements > world you act in (moods, story approaches) > exploration of all elements > composition of the right elements.

A escolha das cores no seu branding é um ponto interessante, muitas vezes o cliente já tem uma ideia de cores para sua marca, mas nem sempre elas conversam bem com o propósito central. Por isso sempre que vou trabalhar em um projeto, antes de definir quais cores usar, converso com o cliente para entender mais precisamente o que ele busca no futuro com o seu negócio e além de tudo entender precisamente o que a marca dele precisa transmitir e só então definir cores.

La ou les couleurs sont importantes, sur les reseaux sociaux vous avez une ou deux secondes pour accrocher le regard ! L'œil ne regarde pas mais scanne, il faut alors provoquer le réflexe : "OK c'est bleu c'est lui..." Les couleurs ont un sens mais doivent avant tout souligner votre concept, votre idée, votre énergie et caractère !

Simplicity. Visual aids or brand elements are primarily there to facilitate brand recall. Visual representation using the simplest metaphors or cues can result in the biggest brands. The biggest brands in the world share a common secret in brand success- Simplicity.

N’oublie jamais que les couleurs et les émotions sont liées, que les teintes que tu vas choisir pour ton identité de marque vont jouer un rôle essentiel dans le ressenti. Le bleu, par exemple, ne va pas renvoyer les mêmes émotions que le noir ou le jaune. Il est donc élémentaire de prendre le temps de faire un brainstorming pendant lequel tu vas pouvoir analyser quelles couleurs vont pouvoir te servir d’appui pour transmettre un message, des valeurs, mais aussi des émotions.

Here are some tips for designing your brand logo: 1. Research your competitors: Look at your competitors' logos and try to create something that stands out from the crowd. 2. Keep it simple: A simple logo is more memorable and easier to recognize. Avoid complicated designs that can be difficult to remember. 3. Consider color: Choose colors that align with your brand personality and values. Make sure the colors you choose are legible and look good in different sizes. 4. Think about scalability: Your logo should look good on a billboard or a business card. Your brand logo is an integral part of your identity, so take the time to design something that represents your brand in the best possible way.

Based on my experience designing logos, the most successful logos represent the distinctive aspects of a company's history. If you can't show the uniqueness of your brand, no matter how harmonious your colors and forms are, it will remain a nice picture with no significance. To create a memorable logo, use stylized forms from the brand's reality—shapes and letters from the real world. For example, draw your grandmother's kitchen equipment if they helped launch your brand. Or combine her initials in a monogram—do it professionally and with style. Pick a graphic style, use simple lines and shapes, play with the white space, and mix and match elements. The more creative you are, the more distinctive your logo could be.

There are 3 types of logo directions to consider: 1) Wordmark - the name itself is the logo 2) Monogram - initials or letter of the name 3) Symbol - a bug that goes with the name Each direction has its advantages and disadvantages. Exploration on all directions should be considered unless the direction just does not make sense.

Designing a brand logo is both simple and challenging. To create a logo that truly represents your brand, you must consider various factors. Before putting pen to paper, you should have a clear understanding of your target audience, competitors, market trends, and your brand's future plans for the coming years. Your logo should be simple and memorable, and your brand colors should align with your business and personality. Remember, your logo is often the first thing people see when they encounter your brand, so make it count!

Se suele pensar que el logotipo debería tener todos los elementos posibles para que las personas sepan de qué va la marca. Y si es una de autos, pues debe ir un vehículo. Si es una aseguradora, debe tener un escudo. Si es un restaurante, debe tener cucharas. Pero lo cierto es que no, no necesariamente debe tener esos elementos. Podemos ver ejemplos en Samsung, que a pesar de ser tecnológica no tiene algún recurso gráfico que haga alusión a la misma o Rexona, que podría tener varios de sus productos en el logotipo, pero no es así. Un logotipo debe ser legible, reproducible, versátil, memorable y original. Recomiendo que la elaboración la haga un profesional en branding y diseño gráfico, para que pueda cumplir con estos principios.

Para criar uma marca forte e que não precise ser atualizada em menos de 1 ano, o que sempre recomendo e foco em meus projetos são: 1. Ao visualizar a empresa em 5 a 10 anos, considere a evolução e expansão. Isso orienta escolhas de marca e destaca áreas de atenção, garantindo aplicabilidade consistente. 2. Evite fixar em símbolos de nicho. Alguns clientes precisam de direção clara, mas muitos evoluem e nem sempre esse simbolo do nicho representa a empresa atualmente. Flexibilidade é crucial para durabilidade do seu projeto. 3. Encontre o público-alvo, saber claramente quem você quer atrair para o seu negócio é um divisor de águas na hora de converter um cliente. Conecte-se com eles. A marca é o maior cartão de visita que você pode ter.

The logo besides representing the brand, can also be used to tell a great story for the brand. For example, insurance company Etiqa incorporated yellow into the logo to make it more inviting and it has a smile beneath it's name thus making it friendly and being there for its customers. That's an interesting angle to talk about the logo. Also, it's mascot that represents the brand too. These are some ways to make the logo more interesting than just a name.

A simplicidade é a chave para um logo eficaz, pois garante memorabilidade e versatilidade. Um design simples se adapta com facilidade a diferentes formatos e tamanhos, mantendo sua legibilidade e impacto, seja em um aplicativo móvel ou em uma fachada. Além disso, a versatilidade assegura que o logo funcione bem em diversos contextos e fundos, mantendo a coerência da marca em todas as plataformas.

Your logo is the heart of our brand, representing it at first glance. It should not only be aesthetically pleasing but also reflect our brand's identity and values. Every element, color, and line should be consciously chosen to convey our message. The logo is our business card in the world of graphic design, and it's crucial that it leaves a lasting impression and highlights our uniqueness.

Logo Lovestory: Designing Your Brand's Visual Icon Your logo is the face of your brand, the first impression that lingers in memory. Invest in a well-designed logo that's simple, memorable, and scalable. Think Apple's bitten apple or Nike's swoosh – powerful symbols that transcend language and time. Your logo should be the anchor that ties your entire brand identity together.

Choosing a font is the most underappreciated aspect of branding. Please consider your audience(s) and complement the tone of your logo. If you require more clarification about a particular font's tone, ask ChatGPT or Perplexity! Use the resources available, which include the ability to reach a global audience! This is where many brands need to plan for their brand fonts in foreign markets! You can create a visually cohesive and harmonious design across these three languages by choosing Helvetica Neue for English, Noto Sans JP for Japanese, and Noto Sans Devanagari for Hindi! Effective branding requires a nuanced approach, blending visual cohesion with a deep understanding of the target audience's cultural and emotional context!

La tipografía es esencial para construir una marca. De hecho, es uno de los elementos más visibles, porque la misma se aplicará en: > Documentos impresos. > Plataformas sociales. > Material P.O.P. > Websites. Recomiendo usar máximo 2 tipografías, para mayor versatilidad. ¿Qué tipo? Serif: son conocidas como clásicas o romanas. Muy usadas en libros o revistas. San Serif: son la evolución de las Serif. Se consideran minimalistas. Empleadas en websites y redes sociales. Script: aquí aparece el lettering, que es el arte de escribir a mano las letras. Son imperfectos, pero perfectos a la vez. Se usan más en bodas o ciertos eventos publicitarios. Decorativas: son utilizadas para llamar la atención. Son tipografías con gran impacto.

Incorporar arquétipos de marca no design tipográfico também é uma estratégia poderosa. Arquétipos são modelos universais de personagens ou temas que evocam respostas emocionais profundas. Por exemplo, uma marca que adota o arquétipo do "Explorador" pode escolher uma fonte que sugira aventura e liberdade, enquanto uma marca com o arquétipo do "Sábio" pode preferir uma fonte que transmita sabedoria e autoridade. Essa abordagem não apenas garante que a tipografia esteja alinhada visualmente com a identidade da marca, mas também que ela ressoe em um nível mais profundo com o público, baseando-se em narrativas e imagens arquetípicas universais.

Choosing the right fonts for our brand is crucial as it significantly contributes to recognition. Our fonts should not only be highly legible but also align with our brand's personality. Each letter should carry the message of our brand and help establish an emotional connection with our audience. The right fonts lend authenticity and professionalism to our communication.

Think of fonts like personallities. Choose them according to what you want to communicate with your audience and how you want them to feel. - Is the core message of your brand energetic or calming? - Is it a high end or main stream product? - What will resonate with the target audience more? Fonts are a powerful visual tool to communicate your brand positioning. Used together with colour, you can create beautiful impactful images and create a whole brand campain.

Font Fantastic: Choosing the Voice of Your Visuals Fonts are the voice of your brand, whispering promises or shouting slogans. Choose fonts that complement your logo and brand personality. Elegant script for a luxury brand, quirky hand-drawn fonts for a kids' store, clean sans-serif for a tech startup – the possibilities are endless. Remember, your fonts should be legible, versatile, and add another layer of personality to your visual story.

A tipologia deve estar diretamente associada aos atributos e valores da marca. O seu uso associado às cores e formas vai reforçar todas as características que queremos transmitir. As formas e tipos de fonte podem ser utilizadas de diversas maneiras: - Fontes serifadas: retratam elegância e sofisticação e denotam respeito, tradição e confiança. - Fontes não serifadas: retratam visual descomplicado e simples e denotam clareza, eficiência e ousadia. - Caligráficas: retratam elegância e liberdade e denotam emoção e uma abordagem mais pessoal. - Serifadas egípcias: passam imagem mais arrojada e chamativa e denotam inovação e senso de necessidade. - Decorativas: retratam singularidade e originalidade e denotam informalidade e criatividade.

La tipografía va a depender del tipo de producto o servicio y el nicho a donde será publicitada esa marca. Cada diseñador tiene un gusto o predilección especial por las tipografías. En mi caso estoy obsesionado con la Frutiger y Pablo Let entre otras. Hemos tenido casos de clientes a los cuales les hemos creado su propia tipografía personalizada basada tal vez en rasgos de su escritura o firma. Es un mundo apasionante los tipos y formas de escritura.

Fonts play a crucial role in depicting your brand and it's identity. Imagine you are standing on a pathway and somebody says "EXCUSE ME". Now imagine this phrase in three different tone: 1. A cute baby saying Exceuse Me in his cute voice. You get an awww vibe. 2. A tall guy with a heavy built and scary tone. You get an intimidating vibe, it feels like being ordered. 3. A voice tone with a clamness and smoothness. You feel like give side to the person. That's how the typography works. understand what your brand will be depicting and choose typography carefully.

Imagine a brand style guide as the playbook for a cricket team's uniform. Just like how each player wears the team's colors and follows the game plan, a brand style guide ensures every visual element, from colors to logos, is consistent, creating a recognizable identity across all platforms. It's like making sure everyone wears the same team jersey and plays the same game, so no matter where you see them, you know it's them.

Style Guide Symphony: Orchestrating Your Brand Image Think of your brand style guide as the conductor's baton, ensuring every visual element plays in harmony. It defines your logo usage, color palette rules, font hierarchy, image style, and more. This guide ensures consistency across all platforms, from your website to your social media to your packaging. Consistency is key to building brand recognition and trust.

عند شراء منتج جديد تجد دليلا يشرح تفاصيل وطرق استخدام المنتج، وكذلك دليل الهوية. دليل الهوية - الغايدلاين هو دستور الهوية البصرية يمكن للمصمم أن يتوسع أو يختصر فيه حسب احتياج العلامة يساعد الدليل في استخدام متسق ومتناسق وثابت لعناصر الهوية ومهم في حال عمل أكثر من مصمم على الهوية ليكون مرجعا للجميع

Integrate visuals that align with your brand's message, encompassing photography, illustrations, or other graphic elements. Maintaining a consistent style in your imagery enhances overall brand cohesion.

Creating a brand style guide is like crafting a manual for our brand's identity. It provides clear instructions on how we should use our graphic elements to ensure the consistency of our message. This guide serves as a reference not only for ourselves but also for anyone interacting with our brand. It gives structure and credibility to our brand, and it's a crucial step in ensuring that our message remains clear and memorable.

A marca é, de alguma forma, a personalidade de um negócio. A partir dessa analogia entendo que definir traços visuais, verbais e comportamentais são um passo essencial na hora de construir uma marca. É sim um trabalho de abstração, mas que deve ser muito bem documentado e arquitetado, as pessoas gostam de sentir que estão falando com o mesmo avatar, arquétipo e que não há disfunção nos pontos de contato da marca com consumidor.

I cannot stress enough the importance of instituting brand guidelines. I worked in a national health system with smaller, rural hospitals. There was no collateral, very little digital presence and zero guidelines around the brand. Different departments were using the logo at their discretion, stretching it, misusing and abusing it. I worked with our corporate office to get branding guidelines in place. The directors were much better by the time I left. The collateral, branding and digital components were robust and aligned, which as no small feat.

O mejor conocido como “Guideline Advertising”. La guía estructurada para la Mara es muy importante y explicó por qué. En caso tu start-up le vaya fenomenal y crezca mucho, necesitarás un equipo de marketing que te ayude a seguir con los objetivos comerciales de tu marca, para ello es muy fácil delegar y toda esta información de vital interés puede pasar de ejecutivo en ejecutivo y que no se esté utilizando tipografías o colores distintos a la idea original. Sería muy cutre eso de ver una cadena de supermercados por ejemplo y que su imagen de marca fuese de distinto color o con una tipografía diferente. Escribe tu proceso te ayudará en el futuro para reestructurar la imagen también.

The brand guide is an important step in building your brand. It should include the correct applications of your brand's colors, fonts, tone of voice and on which platforms they can be correctly applied. It must be built based on very well-constructed studies.

what is important is focusing identifying the elements that suits your brand's personality. Consistency is also key which helps to visualize a memorable image. and the top priority aspect is how are you communicate the crux of your brand in a cohesive manner.

Application of brand identity is the place where your brand's personality can really shine through. For example, we decided early on that we wanted Literal Humans to have an amusing, fun, and quirky vibe. So while we call ourselves Literal Humans, our graphics depict cute illustrations of animals doing anthropomorphic (human-like) acts such as making phone calls and writing on paper. In doing so, we embedded a little not-so-secret inside joke into our brand's visual identity: We never depict humans, only animals, for a brand called Literal Humans. People more or less get it right away and they have a little chuckle. But it's that chuckle (and the great illustrations of adorable animals being human-like) that gets folks to remember us.

A consistência é chave. A identidade da marca deve ser uniformemente aplicada em todos os pontos de contato - seja online, em embalagens, em publicidade ou na experiência do cliente. Esta consistência cria uma experiência coesa, construindo confiança e reconhecimento. Por fim, uma identidade de marca única não é algo estático; ela deve evoluir com o tempo, mantendo-se relevante e ressonante em um mundo em constante mudança. Isso requer uma abordagem flexível, mas fundamentada em um núcleo de valores e visão claros.

Respetar tu identidad al más mínimo detalle ayudara a tus prospectos te identifique con el más mínimo detalle, esto ayudara a enamorar, empoderar y claro a marcar tu espacio en la mente colectiva de tus Target

One of my favorite strategies is to identify some recognizable objects in your industry to inspire the design. In the case of my own company logo, we used bridge steel, bolts, and bulldozer blades because we serve the heavy construction market.

Aplicar la identidad de marca, verbal y visual, es el "go to market" de la puesta en práctica y valor de la estrategia a través y gracias a los puntos de contacto de la marca con sus diferentes audiencias, sea online u offline. Una buena identidad tiene coherencia y traspasa el mero uso de la marca, sino que comunica valores, visión y propósito de la marca. Coherencia y guardianes de marca que velen y transmitan este mensaje de forma capilar son fundamentales. Es bueno considerar tener "brand champions" para asegurar esta consistencia y sobre todo, todos somos responsables de la marca y su buen uso.

The biggest gap I often see in brand identities is lack of an ownable graphic device — some amplified, repeatable element (like a shape, texture or pattern) that ties the full visual system together.

Your brand is one of, if not, your most valuable asset in your business. Be sure to take steps to legally protect your brand name, logos, and other brand assets. This includes registering trademarks for brand name(s) and logo(s).

A brand, similar to a living entity, possesses distinctive traits that resonate with people. Visualization plays a crucial role in creating a comprehensive depiction of the brand, including its qualities and values. With a pre-existing mental image, it becomes seamless to chart a course and operate within those envisioned parameters. This envisioned brand image serves as a structural guide, providing coherence to what would otherwise be a haphazard thought process, aiding in purposeful and intentional brand development.

Lo que hace única a una marca, más allá de su identidad visual o verbal, es su historia y las personas que la conforman. 💡 Una idea realmente diferente, que pocos aplican, es la combinacion del storytelling junto a ilustraciones personalizadas relacionadas . Es una excelente forma de ser una marca "única". Un buen ejemplo lo puedes ver aplicado por la copywriter Henneke Duistermaat con su caricatura de Henrietta en su web enchanting marketing. Me he inspirado en ella para aplicar esta idea en mi web por su verdadera originalidad, compartiendo mi historia con mis propias ilustraciones personalizadas.

Ter um designer que entenda e realmente tenha uma identificação com a marca. Isso é fundamental também. Pois o trabalho fluirá muito melhor.

Hire a good graphic designer and don’t try to “Do it Yourself” in Canva. This will ensure you at least meet the principles of good design. Equally, a good graphic designer will be able to translate your brand identity in great design.

Graphic design helps you do this by using colors, shapes, and pictures to make your brand look special and cool. You can start by picking colors that show off your personality, like bright and bold colors for a superhero vibe or soft pastels for a magical feel. Then, choose a logo that represents what your brand is all about – maybe it's a picture of a rocket if your brand is all about exploring, or a cute animal if you love animals. With graphic design, you can make your brand look as awesome and unique as you are!

O Nubank, revolucionando o setor bancário, adota uma identidade visual única, centrada na cor roxa, que destaca sua natureza inovadora e acessível. Contrariando as paletas tradicionais do setor, o roxo simboliza modernidade e uma quebra com o convencional. Combinado com um design minimalista e tipografia limpa, reflete a missão do Nubank de simplificar e humanizar os serviços financeiros. A consistência dessa identidade em todas as interfaces reforça seu posicionamento como disruptivo e centrado no cliente, redefinindo a interação com serviços financeiros.

Creating a unique brand identity is like composing a unique piece of music. Graphic design plays the role of notes and harmonies in this process. It allows us to visually express who we are and what makes us unique. Through the design of logos, color schemes, fonts, and visual elements, we can present our identity clearly and attractively. And just like with a piece of music, it's important to test and refine our design to ensure it strikes the right chord and leaves a lasting impact on our target audience. It's the final touch that makes our brand unforgettable.

Me pregunto ¿Realmente es posible crear una marca? Desde mi punto de vista, es algo que se construye día a día, que está vivo, y que evoluciona al ritmo del proyecto. ¿Dónde empieza y dónde termina una marca? Terminar tengo claro que solo muere cuando lo hace el proyecto y a veces ni eso. E iniciar, es donde me surgen más dudas. ¿Cuando tienes un logo? ¿O cuando creas el manual de marca? Yo creo que la marca empieza realmente cuando tu audiencia te reconoce. Perdón que me haya puesto filosófico pero me puede la pasión por la empresa y la comunicación.