You're not sure how to handle a high-pressure presentation. How can you deliver a compelling message?

1 Know your purpose

Before you start working on your slides, you need to define your purpose. What is the main point you want to make? What do you want your audience to do, think, or feel after your presentation? How will you measure your success? Having a clear and specific purpose will guide your content, structure, and style choices. It will also help you stay focused and confident during your presentation.

2 Know your audience

Another key step is to research your audience. Who are they? What are their needs, interests, and expectations? What are their pain points, challenges, and objections? How can you address them in your presentation? Knowing your audience will help you tailor your message to their level of knowledge, language, and culture. It will also help you build rapport and credibility with them.

3 Know your content

Once you have your purpose and audience clear, you can begin crafting your content. Aim for a clear, concise, and compelling message that supports your purpose and resonates with your audience. To do this, start with a hook: an attention-grabbing opening that introduces your topic, establishes your relevance, and sparks curiosity. Then provide a roadmap: a brief overview of your main points, purpose, and agenda. After that, develop the body of your message with a logical and coherent sequence of arguments, evidence, and examples that support your main point and address your audience's concerns. Finally, end with a call to action: a powerful closing that summarizes your main point, reinforces your value proposition, and urges your audience to take the next step.

4 Know your tools

When giving a presentation, it's important to consider not only your content but also the tools you use. Slides should be used as a support, not a script; keep the design simple and consistent and avoid too much text. Your voice should be used as an instrument; vary your tone, pitch, pace, and volume to emphasize emotion and avoid fillers or jargon. To show confidence and enthusiasm, use body language such as eye contact, smiling, gesturing, and purposeful movement. Lastly, other visual aids such as props, handouts, or videos can be used to supplement your message and create interest. Make sure these are visible, accessible and functional.

5 Know your strategy

Finally, you need to have a strategy to deal with the pressure and challenges of presenting. Practicing your presentation several times, preferably in front of a mirror, a camera, or a friend will help you get feedback on your content, delivery, and timing. Additionally, it is important to check your equipment, your venue, your audience, and have a backup plan. Taking deep breaths before and during your presentation can help calm your nerves and clear your mind. It is also important to engage with your audience by asking questions and inviting feedback. Showing interest and appreciation can also go a long way in helping you cope with nervousness or any other challenges you may face.