What strategies can you use to build trust with clients who are skeptical of your presentation content?

Something that I always say is: do business is do relationships. Noone will succed making the others think that your only target is to sell your product and make money with their resources. Keyword has to be: curiosity. You have to be curious about the other's think, needed and lifes. It is not supposed to be a cynical curiosity, but genuine and real. Ask about them, understand who your clients are, and then how your product could help them succeed. Whenever you understand that you could not be useful, it is great not to purpose your product, it will create trust and strong relationships.

Understanding needs is fundamental in your selling iter, the best way to hit your customer's pain points and be heard by them. But that could works one or two times. Noone will come back to you if you don't build trust and empathy with them. Doing business is doing relationships. Doing relationships is being empathic with the others, understanding their needs, their self life and think. Be careful, not everyone will be inclined to tell everything about them, but either talk about some passion that you have in common, will help a lot in let they come back. You do not have to be a supplier, you should be an experience for them, who let them feel safe and understood. Create empathy will bring you to success and have more business friends

You cannot (only) convince people to buy and use your product by considering the emotional and effective speech you did. Yes, could help, but you need datas and evidences to convince everybody. You want more? You have to give more. You will need to understand your possible clients before to have the speech, and doing market research about your market, the threats and opportunities, and all those informations that you know your clients will ask about. Preparation is the best key to success, going to a meet only know what you wanted to know, will bring to constant failure. In addition, do not absolutely forget that market research is useless if you don't organize datas clearly, do not waste your occasion for this last point

“Transparency is the currency of trust in the digital age.” – Dave Pell Think of transparency as a clear window. It allows others to see both the sunshine and the clouds, ensuring there are no hidden surprises and fostering a sense of trust. I recommend being upfront about strengths and limitations, discussing potential risks or uncertainties openly, and providing contingency plans to address concerns. This approach demonstrates honesty and builds trust with your audience.

Clients who are skeptical are not sure if your presentation will be compelling and interesting, and relevant to their particular audience. If you can show them how your topic will help their people solve problems, and how it feels to be in your program, you will ease some of their concerns. Show them videos of you in action. Share testimonials from people who have booked you to speak.