What do you do if your brand strategy is consuming your personal life?

I am not really sure that I agree with the term "consuming" or "consumed", as in every situation there is an element of control and if something else is taking over, there is (some) personal responsibility allowing this to happen. So the ability for self-reflections is very important to change that -- and if we cannot really find these solutions (e.g. understand what is important, setting clear boundaries, ability to say No, ruthless prioritization etc), the first thing I would do, is to find a mentor or coach to lift me up and help me re-define the relationship with myself in personal and professional context.

Achieving work-life balance and setting clear priorities in your brand strategy role are foundational to your long term success. Planning and launching my most recent employer’s all mew corporate brand worldwide in April 2023 is among the most intense, exhausting, stressful, challenging, rewarding and unforgettable experiences of my career as a B2B marketer and brand strategist for 10+ years and counting. Be patient with yourself and forgive yourself if you’re thinking about your brand strategy after your workday ends. Schedule planned time to talk about it at the dinner table, write about it in your journal and meditate about it. That way you will be better able to avoid the agony of keeping your unshared thoughts inside of you.

When your brand strategy starts to overshadow your personal life, it's time to reassess your work-life balance. Establish firm boundaries for work hours and make a commitment to unplug during your personal time. Integrating scheduled breaks and ensuring you have time off can rejuvenate your approach to work, preventing burnout and maintaining your passion for the job. P.S: Consider implementing the Pomodoro Technique. You can choose your own work and breaks duration. I do 25min work and the 5 min break.

If your brand strategy is consuming your personal life, it's important to set clear boundaries between work and personal time, delegate tasks where possible, and prioritize self-care to maintain balance and prevent burnout.

Execution & Monitoring are key elements of brand strategy ... Have a clear understanding of outcomes which is expected out of a strategy and same to be communicated to all stake holders . It could visibility reach or revenue. Discuss and adopt and accessible route of execution . Monitoring to to be split in multiple points n summarised. Set realistic periodic review schedule Frequent reviews not reform performance . Adequate gap to be there between two review so. Cut down micromanaging elements n. Automate process or give delation over a time down the line . If strategic is working , don't go into rat race of introducing new campaign every qty six month etc .. you can continue with same strategy ..

A successful brand strategy is built on clarity, focus, and well-being. By setting boundaries, prioritizing self-care, and optimizing your work process, you can achieve more, reduce stress, and maintain a healthy work-life balance.

Incorporate mindfulness exercises into your daily routine to reduce stress. Even a few minutes of meditation or deep-breathing can help reset your focus. Sample: Start your day with a 5-minute meditation.

When your brand strategy starts to take over your life, it's a signal to pause and reassess. Remember, you're at the heart of your brand, and if you're stretched too thin, it affects everything. Start by setting clear boundaries to protect your personal time, and don't shy away from delegating or postponing tasks that aren't urgent. This isn't just about maintaining your well-being; it's about keeping your strategy fresh and your creativity flowing. Keep checking in with yourself; what's working now might need adjustment later. Balancing your brand strategy with your personal life isn't a one-time task but an ongoing process that requires attention and care.

It's also healthy to talk about the stuff that doesn't usually make the cut, like the personal side of dealing with brand strategy. Think about the stories where you had to switch things up or when something didn't go as planned, but you learned a lot from it. It's these real, behind-the-scenes moments that can really strike a chord with others. Sharing these common human experiences can help us all feel a bit more connected, knowing we're all in this together, mixing our professional know-how with the real-life ups and downs.

If your brand strategy is starting to eat up your personal life, it's time to redraw the boundaries: Schedule Sanity: Block out non-negotiable "me" time in your calendar. Treat it like an important meeting with yourself. Divide and Conquer: Clearly separate work tasks and personal tasks. When you’re off the clock, be truly off. No emails, no work calls. Outsource Allies: Delegate tasks that can be handled by others. It’s about working smarter, not harder. Mindful Mindset: Practice mindfulness or meditation to disconnect from work stress and reconnect with personal peace. Balancing the scales between your brand strategy and personal life ensures both can thrive without one overshadowing the other.