You're tired of followers asking for freebies. How can you assert your value on social media?

Assert your value on social media by showcasing your expertise, setting professional boundaries, promoting quality, offering alternative engagement options, responding thoughtfully, building community support, and leveraging testimonials.

Fostering an open and collaborative community around your brand or product is one way to demonstrate the value of what you do. It's important to keep lines of communication open and provide regular touch points for people to connect with you as a company. Of course, that opens you up to the inevitable and frequent requests for freebies. That doesn't mean you have to give things away and it also doesn't mean you have to potentially harm your potential customer relationships by flatly saying no or worse, ignoring them. Sometimes, responding to those people with empathy and understanding, explaining why you don't do freebies or giveaways, can help reinforce your value and strengthen the likelihood that that person will spend in future.

This is where you set professional boundaries. It will save you a lot of stress and explanation. Share with your audience the effort you put in to deliver the exceptional results they see. Transparency helps a lot when dealing with prospects or customers.

Consider reframing your own response to this repeated request. People are telling you that your services are desired while driving traffic to your online platforms! Have a prewritten response prepared for this question which contains a place to redirect these potential clients. Send them to where they can learned more about you and what you can do for them. Let them see what others have said about your services and what tiers of service you can offer. You can funnel people towards what you offer while minimizing your energy output.

Educating your audience about the value of your work is crucial. By sharing the process, the late nights, the revisions, and the creative energy invested, you’re not just showcasing the product—you’re telling the story behind it. This narrative helps others see that your work is a culmination of your dedication and expertise, making it clear that the value goes far beyond the final product. When people understand the full journey, they’re more likely to respect your time and the price you set

A company promotion policy should be shared across all social media platforms. This establishes a clear understanding and ensures alignment, setting expectations for everyone involved. The same applies to collaborators - we must ensure it's a win-win situation for all parties.

Setting clear boundaries is vital to preserving the integrity of your work and ensuring it’s valued appropriately. It's important to let your audience know that while their support is appreciated, your business relies on fair compensation to thrive. Establishing a policy for promotions and collaborations, and making it visible on your social media, helps set clear expectations. This approach not only reinforces your professionalism but also emphasizes that your work deserves to be respected and compensated accordingly.

No, when should we move from freemium to premium as a creator. Curate exclusive content purposely for premium customers. Give them a taste during your freemium sessions. This will prepare their minds for the value of the premium content.

What's missing in this article are two important factors to make sure your audience values what you're sharing: 1) You’re not positioned as an authority. For your audience to want to pay you, they need to view you as someone who has the right answers. They need to trust you can give them the results they want. 2) Your audience quality isn’t there. Sometimes people ask for free handouts because they aren’t willing to do the work themselves or willing to invest in themselves. The harsh reality is that if people truly believe you have the answers they want, they will find a way to pay. But the trick is to build trust with them first.

I usually ask questions that provide perspective to whoever is asking. Start with finding out what they do for work. If they work for a dealership as a mechanic, ask why they never offered you a free oil change. Then explain that the tickets, like the oil, are not yours to give but are a part of the show that my employer pays me to put on. Anything given away is a part of that very show I am paid to make interesting. Giving anything away outside of that is one less opportunity to do what I am paid to do

Not all your followers have the financial muscles to support your work. Try to provide alternative support for such followers. They will value it and whenever they get funds, they will surely pay for your exclusive services.