How can you create a brand identity and voice for your film that resonates with your audience?

2 Define your brand values

Once you have a clear picture of your audience, you need to define what your film stands for and what you want to achieve with it. What are the core values, beliefs, and principles that guide your film's vision and mission? What are the unique qualities, benefits, and emotions that your film offers to your audience? What are the goals and objectives that you have for your film's impact and success? You can use tools like brand vision statements, value propositions, and brand pillars to articulate your brand values and align them with your audience's values.

3 Develop your brand personality

After you have defined your brand values, you need to develop how your film expresses them through its tone, style, and voice. How do you want your film to sound and look like? What are the personality traits, attributes, and emotions that your film embodies and conveys? How do you want your film to interact and connect with your audience? You can use tools like brand archetypes, tone of voice guidelines, and mood boards to create a brand personality that reflects your brand values and resonates with your audience.

4 Create your brand identity

Now that you have developed your brand personality, you need to create the visual and verbal elements that represent it. These include your film's name, logo, tagline, typography, color scheme, imagery, sound, and music. These elements should be consistent, coherent, and distinctive, and create a memorable impression of your film in your audience's mind. You can use tools like brand identity kits, style guides, and templates to create a brand identity that supports your brand personality and values.

5 Apply your brand identity and voice

Finally, you need to apply your brand identity and voice to your film's marketing and distribution strategy. This means using your brand elements across all your touchpoints with your audience, such as your website, social media, posters, trailers, press releases, merchandise, and screenings. This also means tailoring your brand messages and channels to suit your audience segments, goals, and contexts. You can use tools like marketing plans, content calendars, and analytics to apply your brand identity and voice effectively and efficiently.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?