How can you capitalize on emerging market research trends?

2 Online communities

Online communities are invaluable platforms for engaging with your target audience, building trust and loyalty, and collecting valuable feedback and insights. Through these communities, you can conduct market research in an interactive, collaborative, and cost-effective way. You can use online communities to create surveys, polls, quizzes, and games to gather data and opinions from customers and prospects. Additionally, you can use them to conduct focus groups, interviews, and discussions to explore customer needs, challenges, and expectations. Testing products, services, and ideas with customers is also possible as well as encouraging them to share their stories, experiences, and recommendations with other members of the community.

3 Mobile research

Mobile research is the use of mobile devices, such as smartphones and tablets, to collect and analyze data from your customers. It can help you reach a wider and more diverse audience, capture real-time and location-based data, and increase response rates and engagement. You can use mobile research to send surveys, notifications, and reminders via SMS, email, or apps. Additionally, you can create fun and interactive experiences for your customers using mobile apps, games, and QR codes. Furthermore, you can track your customers' behavior using GPS, sensors, and cameras. And you can observe your customers' natural environment with mobile ethnography.

4 Social listening

Social listening is the process of monitoring and analyzing what people are saying about your brand, products, services, competitors, and industry on social media platforms. It can provide valuable insights into customer sentiments, preferences, and pain points, as well as identify trends, opportunities, and threats. You can use social listening to measure your brand awareness and reputation compared to your competitors. It can also help you identify influencers, advocates, and detractors of your brand. Moreover, it allows you to discover new ideas and feedback from customers and prospects that may not be available elsewhere. Finally, you can use it to respond to customers' questions, complaints, and compliments in a timely and personalized manner.

5 Data visualization

Data visualization is the presentation of data in graphical or pictorial forms, such as charts, graphs, maps, or dashboards. It can help you communicate your market research findings in a clear, concise, and compelling way. Data visualization can simplify complex and large data sets and highlight the key points and patterns; compare and contrast different data sets and variables to show their relationships and correlations; tell a story with your data to persuade your audience to take action or make a decision; and make your data more engaging, interactive, and memorable for your audience.