How can artificial intelligence improve your content personalization and segmentation strategy?

AI revolutionizes content personalization and segmentation by analyzing vast data troves to understand user behaviors, enabling predictive analytics for tailored content recommendations. Its real-time adaptation capabilities, powered by machine learning, refine content delivery instantly based on user actions. Through NLP-driven sentiment analysis and automated curation, AI optimizes A/B testing, generates dynamic content, and facilitates behavioral segmentation, fostering engaging, compliant, and personalized experiences for diverse audience segments while respecting privacy regulations.

LLM offer the invaluable benefit of being able to process and correlate huge amounts of data points. As a marketer, this intelligence represents the baseline on which to segment the given audience, being able to monitor behaviour and dynamics across the length of the engagement.

Granular contenr personalisation might be a bit further down, but we are starting to see uses cases where Generative AI is helping clients create multiple tones of voice to communicate with different ICPs. In my estimation, once we start gathering the data from these interactions, we will see more customisation. Clients who have not yet started working on their Gen AI use case may soon find themselves falling behind.

Producing personalised content is always tricky. Of course the ability to analyse huge amount of data quickly and accurately enables a degree of customisation out-of-the-box, however it would foolish to use that model as the only reference. Content that is highly targeted might actually end up being too narrowly focused, as often times users do not really 100% know what they are looking for when researching a topic. So I guess there is always the need to find a balance and apply common sense.

Granular contenr personalisation might be a bit further down, but we are starting to see uses cases where Generative AI is helping clients create multiple tones of voice to communicate with different ICPs. In my estimation, once we start gathering the data from these interactions, we will see more customisation. Clients who have not yet started working on their Gen AI use case may soon find themselves falling behind.

AI's ability to personalize content through NLP and ML is incredible! Understanding context, generating tailored content elements, and optimizing for various channels is a game-changer. Testing and refining content versions to suit each segment's preferences not only boosts engagement but also ensures audience resonance and retention. AI truly elevates content strategy to a whole new level!

As marketers we are obsessed with measuring the impact of what we do. Obviously LLM and gen AI can help us dig deeper into metrics and reports, at scale and at speed. We still need to be wary of over-analyzing 'just because we can' and make sure that we are paying attention to the right indicators, the ones driving our business forward and making our customers happy.