You're seeking sponsorship in eSports. How can you convey its value to newcomers in the industry?

1 Know Your Worth

In eSports, like any other sport, the value lies not just in the game but in the community around it. When you're pitching to potential sponsors, it's essential to highlight the passionate and tech-savvy audience that eSports attracts. This demographic is highly engaged, brand-loyal, and predominantly comprises millennials and Gen Zers, who are often hard to reach through traditional advertising. Emphasize how sponsorship can give them direct access to this audience and the opportunity to build brand affinity with the next generation of consumers.

2 Audience Engagement

Engagement in eSports goes beyond mere viewership; it's about creating an interactive experience for fans. Convey to potential sponsors that their brand can be woven into the fabric of this experience. From branded tournaments to in-game advertising, there are numerous innovative ways for sponsors to engage with the audience. Point out that eSports offers a platform for real-time interaction and feedback from consumers, which is invaluable for any brand looking to make a lasting impression.

3 Digital Dominance

The digital nature of eSports offers sponsors a playground of analytics and measurable impact. Stress the fact that every view, click, and social media interaction can be tracked, providing clear metrics for return on investment (ROI). This data-driven approach can be incredibly appealing to newcomers who are accustomed to traditional marketing campaigns where results can be ambiguous. In eSports, sponsors can see exactly how their investment is performing, allowing for more strategic marketing decisions.

4 Global Reach

eSports boasts a global audience, transcending geographical boundaries in a way that few other sports can. Make sure potential sponsors understand that their brand could gain international exposure by tapping into the worldwide eSports fanbase. Unlike traditional sports, where popularity can be region-specific, eSports enthusiasts from all corners of the globe come together, united by their love for gaming, offering a unique opportunity for global brand visibility.

5 Content Creation

Highlight the symbiotic relationship between eSports and content creation. Explain that sponsoring eSports teams or events often results in a plethora of content, from live streams and highlight reels to player interviews and behind-the-scenes footage. This content keeps fans engaged and provides sponsors with additional marketing material. It's a continuous cycle of content generation that keeps the audience coming back for more, which is a powerful tool for brand promotion.

6 Future Growth

Lastly, it's important to emphasize the potential for future growth within the eSports industry. Make it clear to newcomers that eSports is not a fleeting trend but a burgeoning sector with a trajectory that suggests continued expansion. As technologies evolve and the world becomes increasingly digital, eSports stands at the forefront of entertainment. Sponsoring now means growing alongside the industry and establishing a foothold in a future-oriented market.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?