You're launching a new product soon. How can you exceed customer expectations before it even hits the market?

One critical aspect of exceeding customer expectations is having an in-depth understanding of what your customers truly want. This goes beyond basic market research; it's about empathy and anticipating needs.

- Customer Research: Gather insights into customer needs and preferences through surveys, interviews, and focus groups. - Market Analysis: Identify market gaps by analyzing competitors and industry trends to position your product effectively. - Persona Development: Create detailed customer personas to tailor messaging and features to your target audience's motivations. - Feedback Mechanisms: Establish channels for ongoing customer feedback during product development to ensure alignment with expectations.

To ensure the success of new product development, it is essential to use a strategic marketing framework that begins with insights, followed by strategies, and concludes with actions and tactics. The insight phase is the most critical part of this process, as it involves not only listening to the voice of the customer but also understanding their mindset. When initiating a new marketing project or plan, start by addressing IWIKs (I Wish I Knew) and KIOs (Key Issues and Opportunities). These encompass questions that customers may have about your solutions and questions you have regarding customers' needs.

Pesquisas de mercado, de tendências são sempre uma boa fonte de dados para tomada de decisão. Ouvir o cliente e suas demandas te garante maior assertividade. Fique de olho nos concorrentes, veja seus erros e acertos.

Some of my most successful new product launches involved engaging end users through focus groups and target customer surveys. These activities not only help capture the voice of the customer (VOC) but also involve them in the development process. Customers appreciate being heard, and developing a product based on their feedback facilitates their buy-in.

Perform a customer case study while the product is in Beta, then use the case study to create pre-launch assets with a real-life story! This will connect potential customers to the use case driving emotion.

Muita vezes a marca com melhor comunicação ganha da marca com melhores produtos. O Hype, a tendência, a mídia é fundamental para fazer o produto, a novidade chegar até o cliente. O investimento, quando bem planejado vai trazer ótimos resultados.

Warren Buffett once said, "Price is what you pay; value is what you get." It is crucial to articulate your value propositions in a way that your target customers understand and relate to their current needs and issues. A good value proposition explains the features and benefits, while a great value proposition reveals hidden costs and pain points that customers may not be aware of. When customers understand the value your product or solution will bring, the price factor becomes less significant.

Um produto precisa estar adequado ao mercado, seja afim de resolver uma dor, um anseio dos seus clientes ou mesmo para virar o jogo e fazer com que os clientes economizem e busquem um custo-benefício excelente. Venda valor, solução e encante seu melhor parceiro de negócios, o cliente com uma ótima proposta de valor.

Trazer seus melhores clientes para o jogo antes do mercado pode te ajudar a fortalecer o relacionamento. Seu parceiro de negócio vai ter uma vantagem competitiva e ambos vão crescer juntos.

It is so crucial to build and manage relationships with your early adopters and innovators early and often in the product lifecycle. Bring them into your process with a customer advisory board, simple polling surveys, direct phone calls, product webinars, anything you can do to get and keep their interest. Foster regular open and honest communication to keep them engaged. Be willing to accept, and to offer, critical feedback. And set expectations early; under-promise and over-deliver. Once you do deliver, keep the conversation going; ask your customer for a testimonial, or to cross-post a social media post on your joint activities. Be humble and thank them for their input; that final touch is the invitation to start the process over again.

Trade and expo shows are excellent venues for gathering customer feedback and previewing your products and solutions. Most customers will provide honest opinions about what they like or dislike and whether they would be willing to buy your product versus an alternative or the status quo. It is crucial to ensure that the R&D and engineering teams responsible for these products are present. They can ask customers pertinent questions about functionality issues or potential disadvantages.

Clareza na apresentação do seu projeto é fundamental. A dúvida do cliente pode fazê-lo mudar de opinião rápido. Os processos e dados devem ser claros e objetivos.

Most new products are tested by the developer or manufacturer to ensure proper performance. However, these tests may not foresee all possible scenarios that can occur during real-world installations. Many new product launches have failed miserably due to catastrophic failures in actual use, making it very difficult to regain customer trust. The best way to avoid these situations is to conduct beta and pilot installations with targeted customers. In this case, customers are aware of potential issues during the testing process.