You're facing resistance from stakeholders in a rebranding effort. How can you win their support for change?
Rebranding can be a monumental task, especially when you encounter resistance from stakeholders. Their approval is crucial, but winning their support can be challenging. Understanding their concerns and effectively communicating the value of change is key. You must be prepared to engage in open dialogue, provide clear evidence of the benefits, and be flexible in your approach. Stakeholders need to feel involved and assured that the rebrand will enhance, not diminish, the company's value and their interests.
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Amr AlaaMarketing Strategist | Performance & Digital Marketing Expert | Content Creator | Media Buying Strategist | Influencer…
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Kinjal AgarwalIntern at Vodafone Idea (Vi) | Cartier - GenZ Observatory | Head of Learning & Development - Marketing & Sales Club |…
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Martin PalmetVisiting CMO for companies who need a skillful expert with a hands-on approach without hiring a full-timer ◉ Full-stack…