Your brand is facing a crisis. How do you ensure message consistency in the midst of chaos?
When your brand is engulfed in a crisis, it can feel like navigating a ship through a storm. Ensuring message consistency is like setting a compass direction; it's vital to maintain course despite the turmoil. As a brand manager, you're tasked with steering your brand's reputation through troubled waters, and this requires a clear, consistent message. Communication missteps not only amplify the crisis but can also lead to a loss of customer trust. So, how do you keep your brand's messaging on track when everything else seems to be spiraling out of control?