You have long-standing clients to appreciate. How do you deepen your relationship with them?

I run a Humane Society. Knowing why customers are long-term is the first step but generally in our industry the tactic is the same: Genuinely care about the animals and equally care about the people who are adopting them. Compassion on both ends of the leash is our mantra. Our long standing clients typically view us a SMEs in helping create their families. Because we are engaged in bringing a living thing into our customer's homes, we encourage our employees to celebrate their personal families as well as exploring all aspects of the customer's family's rhythms. It's not complicated and is a natural extension of our hearts so it's easy to implement. But it does point to hiring as a critical part of our success in this area.

Your clients needs are an everchanging landscape that you have to stay on top of. The reasons why you were originally selected as a partner may be difficult to the challenges your client is facing now, and offering a service that continually develops and tailors itself. Be curious. Continually ask open questions to understand pinpoints and adapt. Additionally, make sure you get the balance between speed, cost, and quality just right.

Post COVID time I realized how meaningful face to face meetings really are. I encourage the sales team to travel and meet customers, if the condition allow it, take the customer service rep to such a meeting from time to time to deepen the relationship. Especially when it's a key customer. For B2B it can be helpful to join R&D or Product manager if there is a chance to develop more business with existing customers

Strengthening relationships with long-standing clients goes beyond just delivering on the basics. It’s about truly understanding their needs and continuing to show up for them in meaningful ways. Simple, consistent touchpoints, recognizing their milestones, and being proactive in offering value all help deepen that connection. It’s these genuine efforts that turn a business relationship into a lasting partnership..

I deepen my relationship with my clients by listening and observing their needs and hopes. For example, I had a top client who was a primary care Doctor in a rural area. He wanted to build closer collaborations with specialists and other Docs in the region. I had a loyal client who was a specialist, who lacked the business skills to expand his practice. I setup a dinner meeting with the two and several other Docs in the area. The Primary care Doc had the business acumen the specialist wanted, and the specialist had the in-depth disease knowledge the primary care Doc wanted. The synergy generated from that dinner went a long way in cultivating a stronger relationship between me and my clients.

Simple... we don't just share our mission statement - we live it: We exist to provide heart and soul service so that your needs are met, in an elite transparent experience.

En matière de gestion de la relation-client, la sagesse basique ne devrait pas changer. Pas de surinvestissement. Les clients rentables s'investissent aussi dans la promotion en partageant leurs expériences.

Absolutely. Personalizing interactions helps in building stronger, more genuine relationships. By acknowledging important dates and preferences, you show that you care about your clients beyond just the business transaction. This approach fosters trust and loyalty, making clients more likely to continue their relationship with you and even recommend your services to others. It’s about creating a memorable experience and demonstrating that you recognize and appreciate their unique value.

As a massage therapist and manager of a massage studio I've given to massages to clients who weren't able to get an appointment or for some other reason werent able to see their therapist. I think catering to your customer base in unconventional ways is appreciated. Truly listening to concerns and feedback no matter what it is is also appreciated.

Regular check ins are KEY. And actually listening to what they have to say and giving feedback to them. Helping them take the next step. I’ve had managers in the past not care about the check ins they would have to do with us and get us to copy and paste our goals from someone else’s. I’ve always made sure going forward that I don’t take the same approach with my clients.

Communication and transparency is key . Being genuine with yourself and your clients is key in becoming a leader and a mentor.

We have memberships to our club; however, you don't need to be a member to shoot on our ranges. We started old fashion hand written thank you notes to a select few each month and the whole team signs the cards. I have found once the member receives the card they come in and purchase with us. It keeps us "top of mind" with the person.

Listen to what they bring to the table. Know who they are, their families and their needs. Knowing how they do business will help your business. Have conversations; have follow up conversations. A simple follow up goes a long way. Send personalized and handwritten thank you cards. Acknowledge their individuality.

Consistency in communication is the biggest thing for me. I talk to my biggest clients daily, including nights and weekends if needed. Taking the time to answer any question, big or small, is the key to a lasting and effective partnership. Offering a great service is obvious, but having a go-to person they can call by name is the icing on the corporate cake when dealing with business owners and customer service reps alike. Having someone who can get them the answers they need quickly and accurately is what seals the deal and can take any partnership from good to exceptional.

No mundo acelerado e digitalizado em que vivemos, a eficiência e a tecnologia ocupam um lugar de destaque. Mas há algo que nunca perde sua relevância: o toque pessoal. Quando falamos em atendimento ao cliente, esse toque pode ser o diferencial. Humanizar o atendimento que vai além de chamar o cliente pelo nome. É entender suas necessidades, dores e desejos. Cada cliente é único, reconhecer isso faz com que se sintam valorizados. Ter sempre uma escuta ativa que é uma habilidade fundamental para qualquer profissional que lida com clientes. Não se trata apenas de ouvir, mas de compreender o contexto, as emoções e as expectativas implícitas. Praticar a escuta ativa, ter flexibilidade e empatia se adaptando ao cliente.

Regular check-ins help me to anticipate my clients needs. It makes them know they are being taken care of and are a top priority to me. Regular check-ins and anticipating my clients needs before the ask me also shows I’m professional, proactive and organized which builds the clients confidence as well as my relationship with them.

Consistency is indeed essential for nurturing client relationships. Regular check-ins allow you to stay updated on their challenges, project progress, and any new developments. These meetings should transcend business reviews and focus on active listening to client feedback. Demonstrating that their opinions matter and influence your services can strengthen trust and collaboration. Consistent engagement helps in identifying opportunities for improvement and showcasing your commitment to their success, ultimately fostering a more meaningful and enduring partnership.

Regular Check-ins: Schedule periodic meetings to discuss client challenges, project updates, and new service offerings. Beyond Business: Use these meetings to actively listen to client feedback and insights. Client-Centric Approach: Demonstrate that client input influences business decisions. Build Trust: Show commitment to understanding and meeting client needs consistently.

Regular check-ins speak volumes. As the purchaser, knowing that you can on a regular basis (if you wish) speak with someone about and issue or concern or for more information after you have made a purchase helps the client/customer feel at ease with the buying process, especially if it is at a premium price point.

Exclusive Insights: Share industry trends or market insights that are tailored to their business needs. Personalized Advice: Provide customized recommendations or strategies based on their specific challenges and goals. Early Access: Offer first access to new services, products, or features before they are widely available. Investment in Success: Demonstrate commitment by providing resources that enhance their competitiveness in the market.

Oferecer valor agregado frequentemente significa personalizar a experiência do cliente. Isso pode variar desde a recomendação de produtos com base no histórico de compras até a adaptação de serviços para atender necessidades específicas. Quando um cliente percebe que um produto ou serviço foi "feito sob medida" para ele, a percepção de valor aumenta significativamente.

Exceeding expectations by offering added value to long-standing clients can significantly enhance your relationship. This might include providing exclusive insights, tailored advice, or early access to new products or services. Such gestures show your commitment to their success and demonstrate that you're invested in helping them gain a competitive edge. By continually finding ways to add value, you reinforce your partnership's strength, showcasing your dedication to their growth and ensuring they feel appreciated and prioritized in your business interactions.

By having a sense of empathy to your organization, intelligence is not only your contribution, but emotional intelligence plays an important role in the success of every organizations.

Help them achieve so many things in their area of lacking, give them loyalty rewards and constant check in. Also keeps sending them an encouraging messages

Não somente fazer com que o cliente sinta-se parte da construção dos valores da empresa, mas também demonstrar o quanto sua parceria é importante e valorizada. Buscando oferecer presentes nas datas comemorativas e aniversários e mais descontos ao ampliar a quantidade de pedidos, ou até mesmo na indicação para outros parceiros do mesmo. Criando um elo maior e atingindo outros possíveis clientes.

Ultimately identifying what added value is for my clients ties directly to knowing them. The better I know them, the more I can really deliver added value. One example is a client that loves gardening, so something about gardening might be added value. I recently learned she LOVES zucchini and is known as “the zucchini queen”. Now I can put a fine point on providing something that shows added value

En cualquier campo comercial entregar el valor superior al cliente es un ganar ganar, todo fluye con la entrega de asesoramiento personalizado, es una forma de reflejar la mistica de servicio, es aplicar estrategias para optimizar los procesos de venta.

Aquí en Perú también se le puede decir: "La YAPA" Ese plus, eso de más que puedes hacer o dar al producto y/o servicio; súper necesario para seguir en carrera.

Es necesario vincularse al cliente, haciéndole sentir al mismo que es muy importante y que se quiere brindarle apoyo a sus ideas, a través de la experiencia que se pone a su disposición

Implementing a loyalty program is an effective way to express gratitude for ongoing business. By offering rewards that are meaningful and appealing to your clients, such as discounts on future purchases, complimentary services, or product upgrades, you can enhance their experience. It's important to tailor these rewards to reflect the level of commitment and value your clients bring to your company. A well-designed loyalty program not only fosters customer satisfaction and retention but also strengthens the overall relationship, showing clients that their loyalty is recognized and valued.

Tailored Rewards: Offer incentives like discounts on future purchases, complimentary services, or exclusive upgrades. Relevance: Ensure rewards align with clients' needs and preferences, reflecting their loyalty and contribution. Appreciation: Demonstrate appreciation for their ongoing support and business commitment. Enhanced Relationship: Strengthen the partnership by acknowledging their value through meaningful rewards.

Geralmente os clientes enxergam programas de fidelidade de forma positiva. Eles apreciam recompensas e benefícios que podem economizar dinheiro ou melhorar a experiência de compra. Esses programas ajudam a aumentar a satisfação e a lealdade, mas sua eficácia pode variar dependendo da forma como são estruturados e geridos, vale analisar o que faz mais sentido para o público que se deseja alcançar e fidelizar

Absolutamente! la fidelización de clientes es crucial en cualquier empresa que desea no solo retener clientes existentes, sino también convertirlos en defensores leales de la marca. Desarrollar un programa de fidelización contribuirá no solo a que tus clientes te sigan eligiendo, sino también a que te recomienden. Para esto es importante: -Tener un claro enfoque en Customer Experience: trata a cada cliente como unico, ofrece un servicio personalizado y relevante. -Fortalecé la relación con tu cliente ofreciendo un valor agregado. Invitaciones a eventos, seminarios, webinars. -Ofertas/beneficios personalizados. -Comunicación proactiva. -Solicitá y valorá su opinión. Las encuestas de satisfacción son una herramienta invaluable.

Customer's loyalty is really hard to earn and sustain unless you are giving them reason to stay through exceptional service and best price which is also something your competition can do. Giving then rewards and loyalty points gives you an edge to keep them stay. However the reward system should really show appreciation and not just a word for attraction. It must really entice the customer to stick as they feel valued with their business.

As recompensas são pontos bem relevantes, mas precisam ser aplicados com prudência, depois de uma grande avaliação do tipo do cliente e seus anseios. Ver o que de fato faz com que o cliente sinta vontade de ampliar sua parceria e permanência com o oferecimento dos produtos ou serviços. Com criação de programas de fidelidade competitivos e não desmotivador.

Si uno logra la fidelización del cliente, obtiene uno de los más importantes elementos de la relación comercial. Por ello es importante brindarle reconocimientos que le hagan saber que es especial en el negocio

This is a double edged sword. I have seen many companies reduce or eliminate their loyalty rewards completely. If one chooses to implement a loyalty reward program, make it accessible, reasonable, and cost effective for both parties. Crunch the numbers to ensure you don't lose too much of your profits when rewarding loyalty.

Always make sure to incorporate some kind of feedback loop into your daily/weekly/monthly operations. If your client is unable to give the proper feedback or you are unable to receive said feedback, how do you know their satisfaction? How do you know what you are doing well vs not so well so that you can adjust resources/priority? Feedback loops can be directly tied into regular check-ins and are an absolute must in maintaining project progression and integrity.

Create Accessibility: Establish easy-to-use channels for clients to share their experiences and suggestions. Value Input: Demonstrate that client feedback is crucial by actively listening and respecting their viewpoints. Implement Action: Act on feedback to improve services or products where feasible, showcasing responsiveness. Follow-up: Provide updates to clients on how their feedback has influenced changes, reinforcing their impact.

Establishing consistent communication is key to nurturing client relationships. It’s essential to understand your clients’ evolving needs. Provide valuable resources such as whitepapers, webinars, or workshops that can help them grow their business or enhance their knowledge in relevant areas. Take time to learn about your clients’ interests outside of business. This could include hobbies, family, or personal milestones which can be referenced in conversations. Ensure that you meet deadlines and deliver on promises consistently. Reliability builds trust over time. Implement Customer Relationship Management

Handling feedback is very crutial. Acknowledging, acting and appreciating the feedback is what an organization must do whenever a feedback is received. Positive feedback should always be reciprocated to show appreciation and ensure keeping a high level of customer service all the time. Negative feedback should be given with atmost immediate attention by getting in touch immediately to hear the customers concern. Often times the prompt call lessen the disatisfaction and wins back customer because they feel that their concern matter and address quickly.

The comments, suggestions, or even complaints your customers offer can provide an enormous amount of valuable information for improving the overall customer experience, allowing you to deliver a higher level of satisfaction to your valued customers. Understanding the needs and feelings of your customers is fundamental to running any successful business.

La retroalimentación al cliente es fundamental en la parte comercial. Es aprender a escuchar al clientes, es comunicar aquello que quieren y realizar el seguimiento para fortalecer la relación producto - cliente. Se debe fomentar la comunicación directa y el escucha activa, así se logrará un verdadero feedback

A comunicação sempre será fundamental, para prestação de um bom serviço, sempre estar presente, ouvir as opiniões, ouvir elogios reclamações.

I appreciate the idea of community building. However, I believe, as the host, it's necessary to create authentic, engaging ways to promote positive connection for participants. Having attended networking events that were less than engaging, I can attest to leaving the event feeling unfilled in that area.