What new technologies can you use to evaluate media performance and impact?

2 Analytics and dashboards

Analytics and dashboards are tools that can help you collect, visualize, and interpret data from your media platforms and channels. They can help you evaluate media performance and impact by showing you metrics such as views, downloads, clicks, shares, likes, conversions, retention, and revenue. For example, you can use analytics and dashboards to track the reach, engagement, and conversion of your media campaigns, and compare them with your benchmarks and goals. You can also use analytics and dashboards to identify the best practices, strategies, and tactics that work for your media content, and test different variations and scenarios.

3 Eye tracking and biometrics

Eye tracking and biometrics are technologies that can measure the physiological and psychological responses of your audience to your media content. They can help you evaluate media performance and impact by revealing how your audience pays attention, reacts, and feels when they consume your media content. For example, you can use eye tracking and biometrics to monitor the eye movements, pupil dilation, heart rate, skin conductance, facial expressions, and brain activity of your audience, and correlate them with their level of interest, arousal, emotion, and memory. You can also use eye tracking and biometrics to improve the design, layout, and usability of your media content, and enhance the user experience.

4 Surveys and interviews

Surveys and interviews are methods that can help you gather feedback and opinions from your audience directly. They can help you evaluate media performance and impact by asking your audience questions about their satisfaction, expectations, preferences, and suggestions. For example, you can use surveys and interviews to measure the quality, relevance, and value of your media content, and how it meets your audience's needs and goals. You can also use surveys and interviews to explore the motivations, attitudes, and behaviors of your audience, and understand their pain points, challenges, and opportunities.

5 Social listening and influencer marketing

Social listening and influencer marketing are strategies that can help you leverage the power of social media and word-of-mouth to evaluate media performance and impact. Social listening is the process of monitoring and analyzing the online conversations and mentions of your media content, brand, or industry. Influencer marketing is the process of collaborating with influential people who can promote your media content, brand, or industry to their followers. For example, you can use social listening and influencer marketing to measure the awareness, reputation, and sentiment of your media content, brand, or industry, and how it influences your audience's perception and decision. You can also use social listening and influencer marketing to identify the trends, opportunities, and threats in your media market, and adapt your media content, brand, or industry accordingly.

6 A/B testing and experiments

A/B testing and experiments are techniques that can help you compare and contrast different versions or elements of your media content, and determine which one performs better. They can help you evaluate media performance and impact by testing hypotheses and assumptions, and measuring the outcomes and results. For example, you can use A/B testing and experiments to test different headlines, images, colors, fonts, layouts, formats, or durations of your media content, and see which one attracts, engages, and converts your audience more. You can also use A/B testing and experiments to optimize your media content, and increase its effectiveness and efficiency.