What are the most effective data analysis tools for measuring face-to-face communication?

A well designed survey and poll helps to communicate feedback. It helps to understand the level of engagement and gain valuable insight from participants or members of a community.

Quite often if you go hard copy, right there, in person you can improve your response rate. Otherwise QR code during a presentation with a direct call to action "hey- hey get out your phones and scan this" can improve response rates. An email link a day or two later and everyone had already forgotten. Always be clear on why you are asking for feedback. If you aren't going to do anything with it, don't bother. ;-) Also articulate this so people know how/why they are helping you.

Be careful using these technologies. The knowledge that a person is having their speech/likeness recorded and analyzed may introduce an inherent bias to the analysis. (The observer effect) That is, when people know that they are being observed, they may significantly change their behavior. That, in turn, can cause an analysis to be inaccurate or invalid. And, of course, recording someone without their knowledge is highly unethical (if not illegal)!

I would always make sure people know they are being recorded and their speech analysed before doing it. And, wherever possible get a verbally recorded permission. We're delving into potentially creepy territory here. My question for internal comms people is when would you use this? For an event or presentation - it would just be the Q&A with audience. If you can't tell someone is peeved when they ask a question (without tech), then Huston, we have a problem. Knowing they are bring recorded could also inhibit the discussion. If you know a good IC case for voice and speech analysis for in person feedback, please let me know. I would love to know more.

Again, permission for using this technology is important, particularly in large companies in Europe. I can imagine Work Councils (Germany) and Unions would go nuts if it was done without knowledge or consent.

This section is confusing and should be rewritten. Social network analysis in relevance to post event chatter OR if the live discussion takes place on Viva Engage, a Slack channel or even Slido can be useful. I get the feeling that the mentioned tools are more relevant to external comms. Again, happy to chat if I'm missing something here. Would love to hear from you directly on LinkedIn 👋

Rather than just measuring the face to face communication itself, the best way to tell if the communication is effective is by using data to measure the intended outcome of your message. Did the expected action occur? Just because data shows your message was heard doesn’t mean it worked. Find data that links the communication to a specific behaviour or action - eg sales results show that the information provided helped sell a new product, reduced reporting errors show a policy is now being applied correctly, a leader’s explanation of an issue reduced negative sentiment on social media etc etc