What emerging marketing technologies should you explore?

Generative AI is only the tip of the iceberg. There's much more to explore. With AI and ML you can build ultra personalized experiences for your customers.

From AI-driven personalization to immersive AR experiences, and blockchain-enabled digital identities, these emerging technologies redefine marketing for deeper engagement, real-time insights, and rapid growth.

Companies have been collecting massive amounts of data for years, but haven't been able to effectively mine it for business insights. AI and ML can help brands get value from all that data and uncover trends or issues that otherwise would have gone unnoticed.

AI is a poweful tool that has been used in marketing for years, but only now marketing managers get to really customize this technology to their needs. Not only on Data Management/Analysis but also to get more powerful insights and automate parts of their jobs that previously required time investment on their part. By using AI to automate some parts of their activities, marketing professionals are not being replaced by AI, but rather using their time to perfect themselves on things that AI cannot do or is not really good at.

En lo que más me ha ayudado la inteligencia artificial, es a superar el bloqueo creativo. En esta industria muchas veces estamos obligados a pensar en momentos que nuestra mente no está dispuesta a ello, es por eso que una herramienta como la IA me ha dado al menos ideas para comenzar a trabajar en algo y con eso desarrollar más a fondo. Las personas que creen que las IA les quitarán el trabajo no lo están viendo como un apoyo o más bien como un asistente. En mi opinión, creo que nunca será un reemplazo al humano.

I think that Videoask will be the future of conversational marketing. It's immersive, interactive and the user feels like you're talking to the person he admires.

Ways to implement conversational marketing is complex and multifaceted. While conversational marketing offers numerous benefits such as personalization, enhanced customer experience, and valuable insights, it also poses challenges related to intrusiveness, impersonality, and data privacy, success depends on how businesses navigate these challenges and strike a balance between leveraging technology to engage with customers effectively while respecting their privacy and preferences. By prioritizing transparency, authenticity, and empathy in their conversational marketing approach, one can harness the power of real-time communication to build stronger relationships with their customers and drive sustainable growth in the digital age.

Chatbots are smarter than ever and should be a staple for most businesses. With the ability to train them on constantly updating data, such as websites and databases, they can become extremely knowledgeable about your product and company. A simple chatbot, using a database, can recommend products/services based on the information it gathered in that session, ask qualifying questions, ask preferences, and ultimately collect information that is tracked into your CRM. The ability to collect data and use it to inform on-the-spot customer interaction is extremely powerful.

Information gathered through conversational marketing can be identified and used to kick off automated processes to follow up and drive sales or to collect product feedback. This automation can free up your team's time to decide strategies and limit repetitive tasks while maintaining or enhancing a positive customer experience.

Es una tendencia muy prometedora en la actualidad. Pues se centra en la interacción personalizada y en tiempo real con los clientes a través de distintos canales Esta estrategia nos permite conectarnos de manera más directa con nuestra audiencia, proporcionando respuestas rápidas a preguntas, ofreciendo recomendaciones personalizadas y generando relaciones más sólidas. El marketing conversacional puede ayudar a mejorar la experiencia del cliente y aumentar la lealtad a un productos o servicios de una marca al proporcionar un servicio más conveniente y accesible.

To understand this impact you have to search for the AR mirror that Coach's SoHo store featured in New York. This will change shopping experience forever.

These technologies can potentially bridge the gap between the real and virtual worlds and can specifically revolutionise the product demo and customer experience.

We have barely scratched the surface of VR and its application to marketing and advertising will be immense. I would imagine it becomes integrated into many IMC plans as another media vehicle to fuel campaigns. It seems you can advertise in the same way as any other digital platform with a much higher upside as the tech evolves. Of course, we are far from that situation as it is not widely adopted by the public, and the ROI is not there yet. However, positioning yourself to utilize VR once it is widely accepted could be a massive advantage.

Before jumping into blockchain, it's important to make a deep investigation on the consequences of it. Although it is safer and more transparent for the user, not every audience is ready for its application. Everyone have heard about blockchain, yes. But it's not universalized knowledge yet. Ask yourself this question: If I promote that I'm using blockchain for data protection, data analysis or digital identities, will my audience perceive the benefits of it or otherwise get suspicious because they don't know what it means? Educate your audience before asking them to take a leap into something they might not know.

Blockchain and digital identity are rapidly gaining prominence in marketing! Here's why: -Data Security: Offers a decentralized and immutable ledger that can securely store customer data. - Transparency and Trust: Blockchain enables transparent and auditable transactions, fostering trust. -Fraud Prevention: Providing users with unique cryptographic identifiers, enables secure and verifiable authentication processes. -Compliance and Regulations: Offers solutions for data governance and compliance, helping businesses demonstrate accountability and adherence to regulatory standards. -Personalization and Customer Experience: By securely managing customer information, marketers can deliver tailored solutions based on individual preferences.

Blockchain, web3 wallets and decentralized digital identity are the future and therefore marketers should be aware of the implications of this and the way AI will also integrate with data stored on chain.

Alexa is not only a great product. It's a marketing feature for Amazon. They're inside your house. They send you SHOPPING notifications before you're going to sleep. The future is interactive and brands can create very intimate experiences with their customers.

Alexa is not only a great product. It's a marketing feature for Amazon. They're inside your house. They send you SHOPPING notifications before you go to sleep. The future is interactive and brands can create very intimate experiences with their customers.

I love Steven Dupree's definition of Growth: “the scientific method applied to a company's key metrics". You have to understand that Growth ain't about Marketing, it can be applied to any KPI.

Unlike traditional marketing techniques, growth hacking enables you to test and optimise marketing strategies; while measuring the long-term impact of changes (A/B) tests to customer journey or marketing call-to-action.

Growth hacking has a powerful meaning. But if the company you're working for is not applying basic marketing tools (social media, e-mail marketing, content creation and others) correctly, you must start from the bottom. To apply growth hacking techniques, first make sure your basics are all rounded up. You can't build a skyscraper with a weak foundation.

Growth hacking isn't a new technology itself, but it harnesses the power of new tech and trends to drive rapid, low-cost experimentation. Unlike traditional marketing, it focuses on the entire customer journey: acquisition, activation, retention, revenue, and recommendation. Growth marketing, often recognized as a more long-term and sustainable approach, aims to discover and optimize self-sustaining growth loops. These strategies fuel growth through user actions. Examples include referral programs (current users bring in new users) and content creation loops (user-generated content attracts new users). Growth loops exist throughout the customer journey and may even feed into other loops, creating a powerful engine for scalable growth.