How do you use quota sampling to ensure diversity and inclusion in your survey?
Quota sampling is a non-probability sampling technique that can help you ensure diversity and inclusion in your survey. It involves selecting a certain number of respondents from different groups or categories that reflect the characteristics of your target population. For example, if you want to survey college students about their online learning experience, you can use quota sampling to choose a representative sample of students based on their gender, race, major, and year of study. In this article, you will learn how to use quota sampling to design and conduct your survey in four steps: define your quotas, find your sources, recruit your respondents, and check your results.