How do you craft a unique and consistent personal brand across different platforms?

What do you want to be famous for? I created a list I called the Famous 500, where I identified the top 500 clients I would like to work with sometime in my career and focused on just that list. I then created a personal identity as the top performing commercial agent in my market and combined a consistent prospecting list with a consistent message to create a lot of momentum early in my career.

Before embarking on content creation and audience engagement, it's essential to understand your target audience. Focus on adding value first. Pick a niche and make content that help solve their problems.

The key is self-awareness. Think like a casting agent's position when they choose actors for a role in a movie or show, and understand how you're perceived REGARDLESS of what you say or do. Then consider what sides of yourself offers a bottomless supply to tap into for content. Some people (for example) have a crotchety side or nerd out over fantasy franchises or anything that's super cute, and the trick is to amplify that part and have fun with it. But NEVER forget that on social media, if they're not looking at your content, they're thinking of someone else because they're staring at that person's content. In the public eye, the thing to avoid is fakeness, and tapping into part of yourself is the best way to keep it real.

Absolutely, I couldn't agree more. Building a personal brand in the realm of commercial real estate requires fostering a dynamic and interactive relationship with one's buyers and sellers. -Knowing very specifically what their acquisitions and dispositions criteria is -what are some things that the client deeply cares about - what is table-stakes to each client -Also, important is backing up the information we provide with data and analytics - to help facilitate decision making by the seller and buyer has been instrumental in solidifying my position as a trusted advisor in the industry. By actively listening to their needs, we have been able to establish trust, foster loyalty, and ultimately generate a steady stream of referrals.

I've tried every way I could think of to get canceled. But, I'm highly empathetic and have been blessed with deep friendships with people around the world... So I knew that when I release some content that would never get through a publicly traded company's legal or PR department approval process, the people who are most likely to feel targeted by the content piece would be far more likely to say, "He gets it." That's PROBABLY not you, and while it's important to add a little spice and stop being so vanilla, it's probably better if you avoid trying to get canceled. And the trick for not getting canceled is to avoid singling out parts of the population and criticize as a 'they' instead of one of us.