How do you balance realism and aspiration in your mission statement?
A mission statement is a concise and powerful declaration of your organization's purpose, values, and goals. It guides your decisions, actions, and culture, and communicates your vision to your stakeholders. But how do you balance realism and aspiration in your mission statement? How do you craft a statement that is both inspiring and achievable, that reflects your current reality and your future potential? Here are some tips to help you find the right balance.