How can you write a marketing research report optimized for chatbots and conversational interfaces?

1 Define your audience

Before you start writing your report, you need to know who your audience is, what their needs and preferences are, and how they will interact with your report. Chatbots and conversational interfaces are designed to provide personalized and relevant answers to users' questions, so you need to tailor your report accordingly. For example, you may want to segment your audience by their roles, goals, pain points, and level of familiarity with your research topic, and then create different versions of your report for each segment.

2 Structure your report

The structure of your report should follow a logical and clear flow, that helps your audience find the information they need quickly and easily. Chatbots and conversational interfaces are best suited for short and concise messages, so you need to break down your report into bite-sized chunks, that can be delivered as responses to users' queries. For example, you may want to use a pyramid structure, that starts with the main conclusion or recommendation, followed by the key findings and supporting evidence, and then the details and methodology.

5 Optimize your report

The optimization of your report should ensure that your report is compatible and accessible with different chatbot and conversational interface platforms, devices, and settings. Chatbots and conversational interfaces can vary in their features, capabilities, and limitations, so you need to test and adjust your report accordingly. For example, you may want to use responsive design, alt text, captions, transcripts, and fallback options, to make sure that your report can be viewed and heard by different users, regardless of their screen size, bandwidth, or accessibility needs.

6 Update your report

The update of your report should keep your report relevant and accurate, as new data, feedback, or changes may emerge over time. Chatbots and conversational interfaces can allow you to update your report in real-time, and to notify your audience of any modifications or additions. For example, you may want to use push notifications, alerts, or reminders, to inform your audience of any new findings, recommendations, or actions, and to encourage them to revisit your report or ask new questions.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?