How can you effectively communicate the rationale behind your design choices to the marketing team?
As a product designer, your role extends beyond crafting aesthetically pleasing and functional products; it involves clearly articulating the reasoning behind your design decisions to your marketing team. This process is crucial as it ensures that the marketing team can accurately represent the product's features and benefits to the target audience, aligning both design and marketing strategies. By effectively communicating your design rationale, you create a cohesive understanding between departments that can lead to a more successful product launch.