Learn how to choose a graphic design style, create a logo, develop brand guidelines, and update your style to create a recognizable brand identity.

It’s also important to not rely too much on “pegs”. The intent is to stand out and not be a “me too” brand. It’s good to know the trends, but designers should use this as a way to differentiate the brands that they’re working with.

How can you create a recognizable brand identity with graphic design trends?

Graphic design trends are constantly evolving and influencing how people perceive and interact with brands. As a graphic designer, you want to create a brand identity that is not only appealing and memorable, but also consistent and adaptable to different media and contexts. How can you achieve this balance between following the trends and creating a unique identity? Here are some tips to help you out.

1 Know your brand

Before you start designing, you need to have a clear understanding of your brand's values, personality, goals, and target audience. These elements will guide your choices of colors, fonts, shapes, and imagery that reflect your brand identity. Research your competitors and see how they use graphic design to communicate their messages and differentiate themselves. This will help you avoid copying or blending in with them, and instead find your own niche and voice.

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Dan Matutina
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It’s also important to not rely too much on “pegs”. The intent is to stand out and not be a “me too” brand. It’s good to know the trends, but designers should use this as a way to differentiate the brands that they’re working with.

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Muhammad Khurram Iqbal

Graphic Designer | Video Editor | Social Media Handler | Printing Manager | Instructor | Get in touch.
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Absolutely, understanding your brand's essence is crucial before diving into the design process. By grasping the core values, personality, and goals, you'll craft visuals that authentically represent your brand. Tailoring colors, fonts, shapes, and images to resonate with your target audience creates a strong brand identity. It's smart to peek at competitors' designs, not to mimic, but to stand out uniquely. Strive to avoid being just another copycat and instead find your distinctive voice. While staying informed about design trends is useful, the real magic lies in using them to set your brand apart, rather than blending in with the crowd.

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2 Choose your style

Once you have a solid foundation of your brand identity, you can explore different graphic design styles that suit your brand and the current trends. For example, you can opt for a minimalist, clean, and elegant style that conveys simplicity and sophistication, or a retro, nostalgic, and colorful style that evokes nostalgia and emotion. You can also mix and match different styles, such as combining geometric shapes with organic textures, or using gradients and shadows to create depth and contrast. The key is to choose a style that is consistent with your brand identity and that stands out from the crowd.

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Muhammad Khurram Iqbal

Graphic Designer | Video Editor | Social Media Handler | Printing Manager | Instructor | Get in touch.
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Once you know your brand well, it's time to pick a graphic design style that fits. You could go for a simple, elegant look or a colorful, nostalgic vibe. Mixing styles is cool too, like blending shapes and textures. Just make sure your chosen style aligns with your brand and makes you unique.

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3 Create your logo

Your logo is the most recognizable element of your brand identity, so you want to make sure it is memorable, versatile, and scalable. Your logo should reflect your brand name, values, and personality, as well as your chosen graphic design style. You can use symbols, icons, typography, or a combination of them to create your logo. Try experimenting with different variations of your logo, such as horizontal, vertical, or stacked versions, or different colors or backgrounds, to suit different media and platforms.

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4 Develop your brand guidelines

To ensure that your brand identity is consistent and coherent across all your graphic design materials, you need to develop a set of brand guidelines that define your logo usage, color palette, typography, imagery, and tone of voice. Your brand guidelines should also include examples of how to apply your graphic design style to different formats and contexts, such as web pages, social media posts, brochures, flyers, or business cards. Your brand guidelines will help you and your team maintain a unified and professional image of your brand.

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5 Update and adapt

Creating a recognizable brand identity with graphic design trends does not mean that you have to stick to the same style forever. Trends change over time, and so do your brand's goals, audience, and market. You need to update and adapt your graphic design style to keep up with the changes and stay relevant and fresh. However, you should not change your style too often or too drastically, as this might confuse or alienate your customers. Instead, you should make subtle and gradual changes that enhance your brand identity and keep it consistent.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you create a recognizable brand identity with graphic design trends?

1

2

3

4

5

6

1 Know your brand

2 Choose your style

3 Create your logo

4 Develop your brand guidelines

5 Update and adapt

6 Here’s what else to consider

Graphics

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How can you create a recognizable brand identity with graphic design trends?

1

2

3

4

5

6

1 Know your brand

2 Choose your style

3 Create your logo

4 Develop your brand guidelines

5 Update and adapt

6 Here’s what else to consider

Graphics

Rate this article

Thanks for your feedback

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