What Is Vimeo? An Intro to the Video Sharing Platform

Vimeo is a video sharing platform that was launched in 2004 by a group of filmmakers. Since then, the platform has grown to over 80 million creators—most of them artists in film, animation, music, and other works of art—who’ve been able to use Vimeo as a way to share and promote their work.

It differs largely from YouTube because of its “artsy” distinctiveness. That’s not to say that artists shouldn't promote their work on YouTube, because they should if their audience is there.

It's just that YouTube is so huge that it encompasses everything you could point a camera at. Vimeo, on the other hand, is very much known specifically for creative artistry — not casual vloggers, people who like to create tech tutorials or gamers who like to show off their video gaming skills.

What You’re Supposed to Do on Vimeo

Simply put, you upload your own creative videos for others to enjoy and browse through the available videos on the platform to watch ones from other creators. Anyone can like, comment on, or share a video. You can also add any video to your Watch Later list or to a Collection you've made.

Because Vimeo is regarded as more of a professional network of artists, the community is much more appreciative of the content that gets shared there, resulting in kinder and more useful discussions compared to the comments you might find on YouTube. Depending on the video (and audience), you might notice a big difference in the comments left on a video on Vimeo compared to the same one uploaded to YouTube.

Making Videos for Vimeo

Here are some of the cool features Vimeo offers to its content creators:

• Uploader: Select a video file to upload from your computer, Google Drive, Dropbox, OneDrive or Box account.
• Enhancer: Vimeo will help you add a music track from its music catalog to any of your videos, many of which are free to use.
• Collections: Add your favorite videos to your own portfolios, albums, channels, or groups.
• Video School: Vimeo has a section completely dedicated to showing you tutorials and lessons on how to create the best videos.
• Music Store: Browse through all of the music tracks available that you can use with your videos and put them together using the Enhancer tool.
• Creative Commons Videos: Vimeo has a section of users’ videos that are Creative Commons licensed, meaning that there are certain ways you can use them legally for your own work.
• Video Stats: See how many plays your videos get, which videos are played all the way through, and all your comments at a glance.
• Tip Jar: Vimeo also offers a “tip jar” for content creators, which allows you to accept small cash payments from viewers who wish to tip you in appreciation.
• Sell Videos: This feature is for upgraded members only, which allows you to sell your own videos as part of Vimeo's On Demand feature.

Watching Videos on Vimeo

Here are some of the great ways you can find and enjoy videos on Vimeo:

• Staff Picks: Every day, the Vimeo staff picks out their favorite new videos and shares them in the “Staff Picks” section. This is a great way to find those breathtaking videos that really deserve exposure from viewers like you.
• Categories: If there’s a specific subject or video style you’re interested in, you can browse through the available categories to quickly stumble across something that might appeal to your interests.
• Channels: On Vimeo, channels are created by members and used to showcase collections of videos centered around common themes. It’s another useful way to discover great videos that match your interests.
• Groups: The community on Vimeo is strong and genuine, so Groups help bring members even closer. You can chat with others about videos and common interests by creating your own group or joining existing ones.
• Couch Mode: Couch mode lets you watch videos in full screen. Sit back, relax and enjoy!
• On-Demand: Purchase videos from creators individually for a small fee to watch instantly and support their work.

Getting Started with a Vimeo Account

Vimeo offers several different options for members who want specific storage and feature needs. Here’s a brief breakdown:

• Free: You can sign up right away with Vimeo for free. You do, however, get a pretty limited selection of features and just 1GM of storage space per week for videos you want to upload. You'll get access to creation and editing tools, screen recording, and sharing and embedding too. You can always upgrade, and the free account is recommended for starters who aren’t too serious about content creation just yet.
• Starter: You get all the great things from the Free account, plus an extra seat/account, up to 100GB storage, privacy controls, a custom video player, custom URLs, review and collaboration tools, and automatic closed captioning. This one runs at $20 if billed monthly or $12 if billed annually.
• Standard: This account, at $41/$25 a month (monthly/annual), nets you up to 2 seats, 1 TB storage, a brand kit, a teleprompter, a text-based video editor, an AI script generator, and various engagement and social analytics.
• Advanced: This one is for the professionals. You'll get all the previous stuff, plus up to 5TB storage, AI-generated chapters, text summaries, questions in videos, host live broadcasts and webinars, stream to multiple destinations, branded invites and reminder emails, and live chats, polls, and Q&A features. This tier will cost you $108 per month billed monthly or $65 per month when billed annually.