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The Klaviyo Approach
Latest posts
15 ways to use Klaviyo CDP to create relevant, conversion-driving customer experiences that drive revenue for your Black Friday campaign.
Streamline your holiday season with time-saving AI features that generate flows and segments, optimise forms, and get campaigns to the right person at the right time.
Learn the key regulations to send compliant SMS marketing messages in the UK, plus what 8,000 brands do to make compliance easier.
![Profile photo of author Nathan Harvey](/uk/wp-content/uploads/sites/2/2024/06/Nathan-harvey-headshot-380x380.png)
Strategy
15 ways to use Klaviyo CDP to create relevant, conversion-driving customer experiences that drive revenue for your Black Friday campaign.
Streamline your holiday season with time-saving AI features that generate flows and segments, optimise forms, and get campaigns to the right person at the right time.
Boost your Black Friday success with our top email and SMS marketing tips. Learn best practices to maximise engagement and sales.
Marketing campaigns
Follow our BF checklist guide with 10 steps that are spread across 3 phases. See the tactics Klaviyo customers used to succeed and look at a few examples.
Explore Black Friday Cyber Monday email examples from top brands like Beyond Yoga and Twinings. Learn what worked, get expert tips, and see their successful results.
The differences between drip and nurture campaigns, including when to use each, brand examples, and strategies for success.
Email marketing
Explore Black Friday Cyber Monday email examples from top brands like Beyond Yoga and Twinings. Learn what worked, get expert tips, and see their successful results.
Learn how to grow your email list on Instagram. Form hyper-personalised segments and build deeper relationships effortlessly using Klaviyo’s integration with Gatsby.
The differences between drip and nurture campaigns, including when to use each, brand examples, and strategies for success.
SMS marketing
Learn the key regulations to send compliant SMS marketing messages in the UK, plus what 8,000 brands do to make compliance easier.
![Profile photo of author Nathan Harvey](/uk/wp-content/uploads/sites/2/2024/06/Nathan-harvey-headshot-380x380.png)
There are many ways to engage in targeted segmentation for your sms lists. Learn how groupings like VIP subscribers and high intent shoppers can drive conversions.
Enhance your Black Friday SMS marketing campaigns. Discover our top steps, pro tips, and examples to enhance your strategy.
Omnichannel
You can build a lookalike audience off any segment, create instantly responsive lead-gen campaigns, and much more.
Marketing attribution is the foundation of any data-driven strategy. So ask these 6 questions before choosing your marketing automation platform.
Learn how to grow your email list on Instagram. Form hyper-personalised segments and build deeper relationships effortlessly using Klaviyo’s integration with Gatsby.
Ecommerce industry
Follow our BF checklist guide with 10 steps that are spread across 3 phases. See the tactics Klaviyo customers used to succeed and look at a few examples.
Black Friday Marketing tactics consumers love. Learn how strategies like countdown clocks and brand partnerships can help you.
Integrate Pinterest with the Klaviyo platform to seamlessly create personalised Pinterest ad campaigns and leverage first-party data in Klaviyo for greater return on ad spend.